Find Global Supplement Buyers, Importers, Distributors
Connect with verified Supplement importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!

Jd

WALGREEN CO.

Lazada

The Hut group
About markets & trends in the Supplement industry
The global supplement industry is experiencing rapid growth, driven by increasing health consciousness and demand for functional products. Consumers are prioritizing wellness, leading to a surge in supplement consumption worldwide.
Market growth drivers include rising disposable incomes, aging populations, and growing awareness of preventive healthcare. Additionally, sustainability and clean-label trends are influencing product development.
Consumption patterns are shifting, with regions like Asia-Pacific and Latin America showing significant growth. Emerging uses, such as supplements for mental health and sports nutrition, are gaining traction.
There is also a growing interest in niche and premium supplements, including organic, plant-based, and personalized formulations, catering to specific consumer needs.
Which countries import the most Supplement?
Understanding the top importing countries helps manufacturers identify lucrative markets for supplements.
- Europe: Germany, France, and the UK lead in supplement imports, driven by high health awareness.
- Asia: China, Japan, and South Korea are major importers, with demand for innovative and functional products.
- North America: The US is the largest single importer, reflecting its robust health and wellness market.
- Middle East: UAE and Saudi Arabia are emerging markets with increasing interest in premium supplements.
Traditional markets like the US and Europe remain strong, while emerging markets in Asia and the Middle East are rapidly expanding.
Supplement buyer segments and preferences
Manufacturers must understand the diverse buyer segments and their specific needs to succeed in the supplement market.
- Retailers: Require well-packaged, shelf-ready products with clear labeling and certifications.
- Distributors: Look for bulk quantities and competitive pricing to supply various retail channels.
- Healthcare providers: Demand high-quality, clinically tested supplements for patient use.
- Online marketplaces: Seek trendy, fast-moving products with strong consumer appeal.
- Private label brands: Need customizable formulations and unique packaging to differentiate their offerings.
Each segment values quality, compliance, and reliability from manufacturers.
How to export Supplement internationally
Exporting supplements requires careful planning and adherence to international trade regulations.
- Research target markets to understand demand and regulatory requirements.
- Ensure compliance with local laws, including ingredient restrictions and labeling standards.
- Obtain necessary certifications, such as GMP or ISO, to meet buyer expectations.
- Prepare export documentation, including invoices, certificates of origin, and shipping documents.
- Partner with reliable logistics providers for efficient transportation and delivery.
- Maintain clear communication with buyers to address any concerns promptly.
Following these steps ensures a smooth export process and builds trust with international buyers.
Supplement export compliance & certifications
Compliance with regulations and certifications is crucial for exporting supplements to major markets.
European Union
Supplements must meet EFSA standards, including approved ingredients and health claims.
- ISO 22000
- HACCP
- Organic certification (if applicable)
United States
FDA regulations require accurate labeling and adherence to DSHEA guidelines.
- GMP certification
- Non-GMO Project verification
- Third-party testing for quality assurance
Middle East
Halal certification is often required, along with compliance with local food safety standards.
- Halal certification
- SFDA approval (for Saudi Arabia)
- Customs clearance documentation
Manufacturers should avoid common pitfalls like incomplete documentation or unverified claims to prevent rejections.
Packaging & labeling requirements for Supplement
Proper packaging and labeling are essential to meet buyer and regulatory expectations for supplements.
Preferred packaging types:
- Blister packs for individual doses
- Bottles with tamper-evident seals
- Eco-friendly pouches for sustainable options
Mandatory label elements:
- Product name and description
- List of ingredients with quantities
- Manufacturer details and contact information
- Expiration date and storage instructions
- Certifications and compliance marks
Using high-quality, sustainable materials enhances product appeal and aligns with consumer preferences.
What's the average wholesale price for Supplement?
Wholesale supplement prices vary based on quality, origin, and market demand. Here is a breakdown of typical pricing benchmarks:
- Prices are usually quoted on an FOB (Free on Board) or CIF (Cost, Insurance, and Freight) basis.
- Factors like raw material costs, certifications, and packaging influence final prices.
| Grade/Type | Price Range | Unit | Notes |
|---|---|---|---|
| Standard Grade | $10 - $15 | per kg | Basic formulations for general use |
| Premium Grade | $20 - $30 | per kg | Organic or clean-label products |
| Functional Grade | $25 - $40 | per kg | Specialized for sports or health benefits |
| Customized Formulations | $30 - $50 | per kg | Tailored to buyer specifications |
Manufacturers should account for freight, duties, and margins when setting prices.
How to find Supplement buyers, importers, distributors
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FAQs
What's included in the Supplement buyer database?
The Supplement buyer database consists of verified contact details of importers, distributors, wholesalers, and retail chains who are actively sourcing supplements. Each entry typically includes the company name, country, buyer type, contact person (when available), email, phone number, and notes on product focus (e.g., vitamins, protein, herbal, bulk). Many entries also provide LinkedIn profiles or websites for easy outreach.
What countries import the most Supplement?
The top supplement importing countries include the United States, Canada, Germany, United Kingdom, Australia, and Japan. The U.S. remains the largest consumer market, while European countries continue to have strong demand for wellness and sports supplements. Emerging markets in Asia and the Pacific region are also experiencing growth in supplement imports.
What's the minimum order quantity buyers expect?
Minimum order quantities (MOQs) for supplements vary by buyer type. Retail chains and importers typically expect MOQs of 1–2 pallets per SKU, while distributors and wholesalers may order in bulk. Buyers from the wellness sector often start with smaller volumes, especially for first-time orders. Suppliers offering flexible MOQs likely attract more trial orders.
Should I offer FOB or CIF pricing when exporting Supplement?
Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in the supplement trade. FOB pricing is preferred by experienced buyers who manage their own logistics. CIF pricing, on the other hand, is ideal for newer buyers or those who prefer a turnkey delivery option. Offering both options can help you appeal to a wider range of international buyers.
What is the HS code for Supplement?
The main HS code for supplement exports is 2106.90, which covers food preparations not elsewhere specified or included. This category includes dietary supplements, protein supplements, vitamin supplements, and herbal supplements. However, it's crucial to verify the specific subheading with your customs broker or local trade authority to ensure smoother customs clearance and proper tariff application.
How do I contact the Supplement buyers from the database?
You can reach out directly using the contact details provided in the database — typically via email, phone, or LinkedIn. Start with a brief, personalized introduction, include your company info, supplement product catalog, certifications (e.g., Organic, Halal), and inquire if they're currently sourcing new suppliers. It's recommended to follow up after 5–7 days for better response rates.

