Find Buyers, Importers, Distributors in Finland

Finland, a Nordic nation known for its high standard of living and sustainable practices, plays a significant role in global trade. With a population of 5.5 million and a strong economy, Finland is heavily reliant on imports to meet its domestic demand, particularly in the food and beverage sector. In 2023, Finland imported goods worth over €80 billion, with food and beverages accounting for a substantial portion of this trade.

The Finnish market is characterized by a growing demand for high-quality, sustainable, and innovative food products. International suppliers are highly valued, especially those offering organic, plant-based, and specialty items. Finland's open trade policies and its position as a member of the European Union make it an attractive destination for exporters. The country ranks high in ease of doing business, with transparent regulations and a strong emphasis on sustainability and ethical sourcing.

Finland's food and beverage imports are diverse, reflecting the country's openness to international flavors and trends. In 2023, the top imported food categories included:

• Fruits and vegetables: Tropical fruits like bananas, avocados, and citrus are in high demand.
• Dairy products: Cheese, butter, and specialty dairy items are popular.
• Seafood: Salmon, shrimp, and other frozen fish products are widely imported.
• Beverages: Coffee, tea, wine, and craft beer are among the top imports.
• Bakery and confectionery: Chocolates, biscuits, and pastries see consistent demand.

Fast-growing segments:

• Organic and non-GMO products
• Plant-based and vegan foods
• Functional beverages and health drinks
• Ready-to-eat meals and snacks

Manufacturers targeting Finland can connect with a variety of buyer types in the food and beverage sector:

• Importers: These companies specialize in sourcing international products and distributing them across Finland. They prioritize quality, certifications, and reliable supply chains.
• Distributors: Distributors supply products to retailers, wholesalers, and foodservice providers. They value innovative products with strong market potential.
• Retail Chains: Supermarkets and specialty stores like K-Citymarket and Prisma often source directly from manufacturers. They look for trend-driven, certified, and eco-friendly products.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on premium quality, taste, and presentation. They often require customized packaging or portion sizes.
• Online Marketplaces: E-commerce platforms like Verkkokauppa and grocery delivery services are growing channels for international brands, especially in urban areas.

Exporting to Finland involves several steps. Here is a simplified guide for manufacturers:

• Research the Finnish Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet EU standards for food safety, labeling, and packaging.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in EU import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for EU Facility or Product Approval (if required): Some products must be registered with Finnish or EU authorities before entry.

Certifications are crucial for exporting food and beverages to Finland, ensuring compliance with EU regulations and building trust with buyers.

Key certifications include:

• EU Organic Certification: For organic food and drinks.
• ISO 22000 or ISO 9001: Demonstrates quality management systems.
• IFS, BRC, or FSSC 22000: Recognized food safety standards.
• Halal and Kosher: Often requested by niche consumer segments.
• Fair Trade and Rainforest Alliance: For ethically sourced products.

Additional certifications like Non-GMO, gluten-free, or vegan labels can also enhance market appeal.

Packaging and labeling play a critical role in the Finnish market, where consumers and businesses prioritize sustainability and transparency.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and specialty stores.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are highly valued.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• EU compliance marks (if applicable)

Emphasizing sustainability and clear labeling can significantly enhance product appeal in Finland.