Find Buyers, Importers, Distributors in Sweden

Sweden is a key player in global trade, known for its open economy and strong demand for high-quality imports. With a population of over 10 million and a high standard of living, Sweden offers a lucrative market for international suppliers, especially in the food and beverage sector. In 2022, Sweden imported goods worth over $180 billion, with food and beverages accounting for a significant share. The country’s reliance on imports for a variety of food products creates ample opportunities for manufacturers worldwide.

Sweden’s food and beverage market is characterized by a growing preference for organic, sustainable, and innovative products. The demand for international suppliers is driven by the need for diverse offerings, including exotic fruits, specialty beverages, and ethnic foods. Sweden’s trade policies are aligned with the European Union, ensuring a transparent and business-friendly environment for exporters. With efficient logistics and a high ease-of-doing-business ranking, Sweden is an attractive destination for manufacturers looking to expand their global footprint.

The food and beverage industry in Sweden is heavily reliant on imports to meet consumer demand. In 2022, the country imported food and drink products worth billions of dollars, reflecting its dependence on international suppliers.

Key imported product categories include:

• Fresh fruits and vegetables (e.g., bananas, avocados, and citrus fruits)
• Seafood (e.g., salmon, shrimp, and shellfish)
• Dairy products (e.g., cheese, butter, and yogurt)
• Alcoholic beverages (e.g., wine, beer, and spirits)
• Specialty and ethnic foods (e.g., spices, sauces, and ready-to-eat meals)
• Plant-based and organic products

Fast-growing segments include:

• Organic and sustainable food items
• Non-alcoholic beverages, including functional drinks
• Vegan and plant-based alternatives
• Gluten-free and allergen-free products

Manufacturers targeting the Swedish market can connect with a diverse range of buyers. Here are the key buyer types:

• Importers: These companies handle large-scale procurement and customs clearance. They often work with a network of retailers and distributors, prioritizing consistent quality, competitive pricing, and reliable delivery.
• Distributors: Distributors supply products to wholesalers, retailers, and foodservice providers. They value shelf-ready packaging, stable supply chains, and strong branding.
• Retail Chains: Supermarkets and specialty food stores source directly from manufacturers or via importers. They look for innovative, trend-driven, and certified products that appeal to Swedish consumers.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, safety, and presentation. They often require custom pack sizes or specialty items.
• Online Retailers: E-commerce platforms and direct-to-consumer services are growing channels for international brands, especially for niche and specialty products.
• Wholesalers: These buyers purchase in bulk and supply to smaller retailers or foodservice businesses, seeking cost-effective products with broad market appeal.

Exporting to Sweden involves several steps. Here is a simplified guide for manufacturers:

• Research the Swedish Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet EU and Swedish food safety and quality standards, including labeling and packaging requirements.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in EU import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for EU Market Access: Some products may require registration or approval under EU regulations before entry.

Certifications are critical for building trust and ensuring compliance with Swedish and EU regulations.

Key certifications include:

• EU Organic Certification: For organic food and drinks.
• IFS, BRC, or FSSC 22000: Recognized food safety standards for processed foods.
• ISO 22000 or ISO 9001: Demonstrates quality management systems.
• Halal and Kosher: Often requested by niche consumer segments.
• Fair Trade and Rainforest Alliance: For ethically sourced products.
• CE Marking: For compliance with EU safety, health, and environmental requirements.

Additional certifications may be required depending on the product category, such as allergen-free or gluten-free labels.

Swedish buyers expect well-packaged, clearly labeled, and compliant goods. Packaging can be a key factor in purchasing decisions.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and e-commerce.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are highly preferred.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• EU compliance marks (if applicable)

Sustainable packaging trends are gaining traction in Sweden, with buyers increasingly favoring products that use minimal and eco-friendly materials.