Find Buyers, Importers, Distributors in Portugal

Portugal is a thriving hub for international trade, strategically located at the crossroads of Europe, Africa, and the Americas. As a member of the European Union, Portugal benefits from streamlined trade policies and access to a vast consumer market. The food and beverage industry is one of the country's most significant import sectors, driven by a growing demand for diverse, high-quality products. In recent years, Portugal has seen steady growth in food imports, with a particular emphasis on fresh produce, specialty beverages, and gourmet items.

Portuguese buyers are increasingly sourcing from international suppliers to meet the evolving tastes of consumers. The country’s openness to trade, combined with its business-friendly environment, makes it an attractive destination for exporters. With simplified import procedures and a strong focus on quality and sustainability, Portugal offers ample opportunities for manufacturers in the food and beverage sector.

The food and beverage sector in Portugal is characterized by a strong demand for imported goods, particularly those that complement the Mediterranean diet. In 2023, food imports accounted for a significant portion of the country’s total trade, with a focus on both staple and premium products.

Key product categories include:

• Fresh fruits and vegetables (e.g., tropical fruits, berries, and avocados)
• Seafood and fish products
• Wine, beer, and spirits
• Cheese and dairy products
• Olive oil and specialty cooking oils
• Organic and health-focused products
• Ethnic and gourmet foods

Fast-growing segments include:

• Plant-based and vegan foods
• Functional beverages and health drinks
• Ready-to-eat meals and snacks
• Gluten-free and allergen-free products

Manufacturers targeting the Portuguese market can connect with a variety of buyer types. Here are the key segments:

• Importers: These companies handle large-scale procurement and customs clearance, often distributing to retailers or foodservice providers. They prioritize consistent quality, competitive pricing, and reliable delivery.
• Distributors: Focused on supplying products to supermarkets, specialty stores, and restaurants, distributors value shelf-ready packaging and strong branding.
• Retail Chains: Supermarkets and gourmet food stores often source directly from manufacturers or importers. They look for innovative, trend-driven, and certified products that appeal to health-conscious consumers.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies prioritize taste, presentation, and custom packaging sizes. They often seek specialty or seasonal items.
• Online Marketplaces: E-commerce platforms are growing in popularity, offering opportunities for direct-to-consumer sales of niche or premium products.

Exporting to Portugal involves several steps. Here is a simplified guide for manufacturers:

• Research the Portuguese Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet EU standards for food safety, labeling, and packaging.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in EU import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for EU Facility or Product Approval (if required): Some products must be registered with EU authorities before entry.

Certifications are essential for exporting food and beverage products to Portugal, ensuring compliance with EU standards and building trust with buyers.

Key certifications include:

• EU Organic Certification: For organic food and beverages.
• IFS (International Featured Standards) or BRC (British Retail Consortium): Recognized by retailers and distributors for food safety and quality.
• ISO 22000 or ISO 9001: Demonstrates quality management systems.
• Halal, Kosher, Non-GMO: Often requested by niche consumer segments.
• Fair Trade and Rainforest Alliance: For ethically sourced products.

Portuguese buyers expect well-packaged, clearly labeled, and compliant goods. Packaging and labeling can significantly influence purchasing decisions.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and specialty stores.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are gaining popularity.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• EU compliance marks (if applicable)