Find Buyers, Importers, Distributors in Denmark

Denmark is a key player in global trade, known for its open economy and high standard of living. With a population of over 5.8 million and a GDP exceeding $400 billion, Denmark is a significant importer of food and beverage products, relying on international suppliers to meet its domestic demand. The country’s strategic location in Northern Europe makes it a gateway to the Nordic region, offering manufacturers access to a broader market.

In recent years, Denmark has shown a growing appetite for high-quality, sustainable, and organic food products. Imports in the food and beverage sector have been steadily rising, with a focus on fresh produce, specialty foods, and beverages. Danish buyers prioritize quality, safety, and sustainability, making it an attractive market for manufacturers who can meet these standards. The country’s transparent business environment and streamlined import policies further enhance its appeal for international trade.

The food and beverage sector in Denmark is diverse and dynamic, with imports playing a crucial role in meeting consumer demand. In 2023, food and beverage imports accounted for a significant portion of the country’s total imports.

Key imported product categories include:

• Fresh fruits and vegetables
• Dairy products and cheeses
• Seafood and fish
• Organic and specialty foods
• Alcoholic beverages, including wine and craft beer
• Plant-based and vegan products

Fast-growing segments include:

• Organic and sustainably sourced foods
• Functional beverages and health drinks
• Alternative proteins, including plant-based and insect-based products
• Ready-to-eat meals and snacks

Manufacturers targeting the Danish market can connect with a variety of buyers. Here are the main buyer types:

• Importers: These companies handle large-scale procurement and customs clearance. They often work with a network of distributors and retailers, seeking consistent quality, competitive pricing, and reliable delivery.
• Distributors: Distributors supply products to wholesalers, retailers, and foodservice providers. They value shelf-ready packaging, stable supply chains, and strong branding.
• Retail Chains: Supermarkets and specialty food stores source directly from manufacturers or via importers. They look for innovative, trend-driven, and certified products to meet consumer demand.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, safety, and presentation. They often require custom pack sizes or specialty items.
• Online Marketplaces: E-commerce platforms are growing in popularity, offering opportunities for international brands to reach Danish consumers directly.

Exporting to Denmark involves several steps. Here is a simplified guide for manufacturers:

• Research the Danish Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet EU and Danish food safety standards, including labeling and packaging requirements.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in European import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for EU Approvals (if required): Some products must be registered with EU authorities before entry.

Certifications are crucial for exporting food and beverage products to Denmark, ensuring compliance with EU and local regulations.

Key certifications include:

• EU Organic Certification: For organic food and drinks.
• Global Food Safety Initiative (GFSI) Standards: Such as IFS, BRC, and SQF, especially for processed foods.
• ISO 22000 or ISO 9001: Demonstrates quality management systems.
• Halal and Kosher Certifications: Often requested by niche consumer segments.
• Fair Trade and Sustainability Certifications: Increasingly important for Danish buyers.

Danish buyers expect well-packaged, clearly labeled, and compliant goods. Packaging and labeling can significantly influence purchasing decisions.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and specialty stores.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are highly valued.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• EU compliance marks (if applicable)