Find Global Wine Buyers, Importers, Distributors

Looking to grow your Wine exports? Our comprehensive buyer database provides verified contact details of importers, distributors, and wholesale buyers sourcing Wine from across the globe. With our platform, you can connect with companies that match your scale and supply capabilities—from boutique retailers to large-scale distributors. We offer fast lead generation, helping you find the right B2B leads quickly and efficiently. Start growing your international sales with reliable Wine importers and wholesale buyers in just a few clicks.

Top Wine Buyers, Importers, Distributors

Connect with verified Wine importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!

Rakuten

Rakuten is one of Japan’s largest online marketplaces, offering a vast range of products across multiple categories, including electronics, fashion, home goods, beauty, and food & beverages. The platform operates as a shopping mall-style marketplace, allowing businesses and independent sellers to create personalized storefronts and sell directly to consumers. Unlike traditional e-commerce retailers, Rakuten provides a diverse shopping experience with a mix of well-known brands, specialty stores, and unique regional products. Food & Beverage on Rakuten Rakuten is a major destination for food lovers, offering an extensive selection of groceries, gourmet foods, and beverages. Key categories include: Japanese Specialty Foods – Rakuten is a go-to platform for authentic Japanese ingredients, including miso, soy sauce, seaweed, dried fish, and rice. Regional specialties such as Kyoto matcha, Hokkaido dairy products, and A5-grade wagyu beef are widely available. Snacks & Confectionery – Customers can find popular Japanese snacks like Pocky, mochi, dorayaki, senbei (rice crackers), and a variety of traditional and modern sweets from local artisans and major confectionery brands. Fresh & Frozen Foods – Rakuten offers fresh seafood, premium meats, seasonal fruits, and frozen meals from reputable suppliers, making it a great resource for high-quality groceries. Instant & Packaged Foods – A wide variety of instant ramen, curry packs, and pre-made meal kits are available, catering to those looking for quick and easy meal solutions. Beverages – The platform features an impressive range of Japanese teas (green tea, matcha, hojicha), sake, shochu, craft beers, and imported wines. Specialty coffee, health drinks, and energy drinks are also widely available. Health & Organic Foods – Rakuten has a strong selection of organic, gluten-free, and health-conscious food options, catering to those with dietary preferences or restrictions.

Korea, Republic of South Korea

Jd

JD.com (Jingdong) – Products & Food/Beverage Offerings JD.com is one of China’s largest e-commerce platforms, known for its vast selection of products across categories like electronics, home appliances, fashion, beauty, and groceries. Unlike marketplace-style platforms, JD.com primarily operates on a direct retail model, meaning it procures, stores, and ships products directly to customers, ensuring high-quality standards, fast delivery, and authentic goods. Additionally, JD’s third-party marketplace allows select merchants to sell their products, expanding the variety available to consumers. Food & Beverage on JD.com JD.com has a strong presence in food and beverage sales, offering a broad selection of local and international groceries, fresh produce, and specialty items. Key categories include: Fresh Produce & Seafood – JD.com is a leading supplier of fresh fruits, vegetables, meat, and seafood, leveraging its cold-chain logistics network to ensure products stay fresh during delivery. Premium imported seafood, Wagyu beef, and organic vegetables are widely available. Dairy & Beverages – The platform offers a variety of milk, yogurt, and plant-based dairy alternatives, alongside popular Chinese teas, herbal drinks, coffee, energy drinks, and soft drinks. Imported and domestic alcoholic beverages, including baijiu, wine, whiskey, and craft beers, are also well-stocked. Snacks & Confectionery – JD.com features a large selection of Chinese and international snacks, including nuts, dried fruits, mooncakes, biscuits, chocolate, and traditional sweets. Popular snack brands like Three Squirrels (nuts) and White Rabbit (candy) are frequently available. Instant & Packaged Foods – JD.com carries a huge variety of instant noodles, ready-to-eat meals, canned foods, sauces, and condiments from China’s top brands, as well as imported products from Japan, Korea, and the West. Health & Organic Foods – JD.com caters to health-conscious consumers with organic, gluten-free, sugar-free, and functional food products, including protein powders, vitamins, and dietary supplements. Luxury & Imported Foods – The platform also provides a selection of high-end and imported gourmet foods, including European cheeses, premium chocolates, caviar, and truffle products.

China

WALGREEN CO.

Walgreens – Products & Food & Beverage Offerings Walgreens is one of the largest pharmacy and retail chains in the United States, with thousands of locations nationwide. While it is primarily known for prescription medications and healthcare products, Walgreens also offers a wide range of everyday essentials, including groceries, beverages, snacks, and convenience foods. Products Sold at Walgreens Walgreens carries products in several key categories: Pharmacy & Health – Prescription medications, over-the-counter drugs, vitamins, and medical supplies. Beauty & Personal Care – Skincare, cosmetics, hair care, and grooming products. Household Essentials – Cleaning supplies, paper products, pet care, and seasonal items. Electronics & Office Supplies – Batteries, chargers, headphones, and school/office supplies. Food & Beverage – A selection of snacks, drinks, pantry staples, and convenience meals. Food & Beverage at Walgreens While Walgreens is not a full-service grocery store, it provides a convenient selection of food and drinks, especially for quick snacks, beverages, and meal solutions. Key Food & Beverage Categories Snacks & Packaged Foods – Chips, cookies, crackers, popcorn, nuts, and granola bars from popular brands like Lay’s, Doritos, Nabisco, and Blue Diamond. Candy & Confectionery – Chocolates, gummies, and classic sweets from brands like Hershey’s, Reese’s, and M&M’s. Beverages – Soft drinks, bottled water, juices, coffee, tea, and energy drinks from brands like Coca-Cola, Pepsi, Gatorade, and Starbucks. Frozen & Refrigerated Foods – Ice cream, frozen meals, frozen pizzas, and dairy products such as milk, yogurt, and cheese. Pantry Staples – Bread, cereals, canned goods, pasta, peanut butter, and condiments. Health-Focused & Organic Foods – Protein bars, sugar-free snacks, gluten-free options, and nutritional supplements. Grab-and-Go Meals – Pre-packaged sandwiches, salads, microwaveable meals, and deli snacks for convenience. Alcohol (Select Locations) – Some Walgreens stores sell beer, wine, and spirits.

Lazada

Lazada – Products & Food & Beverage Offerings Lazada is one of the largest e-commerce platforms in Southeast Asia, operating in countries like the Philippines, Indonesia, Malaysia, Thailand, Vietnam, and Singapore. It functions as a marketplace where third-party sellers, brands, and official stores offer a wide range of products, similar to Amazon or Shopee. Lazada is backed by Alibaba Group, leveraging its technology and logistics to provide a seamless online shopping experience. Products Sold on Lazada Lazada offers a broad selection of items across multiple categories, including: Electronics & Gadgets – Smartphones, laptops, gaming accessories, and home appliances. Fashion & Beauty – Clothing, shoes, makeup, skincare, and personal care items. Home & Living – Furniture, décor, kitchenware, and storage solutions. Health & Wellness – Supplements, fitness equipment, and medical supplies. Automotive & Tools – Car accessories, repair tools, and DIY hardware. Toys & Baby Products – Children's toys, baby formula, and parenting essentials. Food & Beverage on Lazada Lazada has a strong presence in grocery and food-related products, offering both local and international brands. Key categories include: Packaged & Instant Foods – Instant noodles, canned goods, ready-to-eat meals, and snacks from brands like Lucky Me!, Nissin, M.Y. San, and Century Tuna. Beverages – Coffee, tea, soft drinks, energy drinks, and alcoholic beverages, including local and imported wines and liquors. Snacks & Confectionery – Chips, biscuits, chocolates, candies, and nuts from both local brands and international names like Oreo, Toblerone, and Lay’s. Cooking Essentials & Condiments – Cooking oils, soy sauce, vinegar, spices, and specialty ingredients such as sinigang mix, bagoong (shrimp paste), and adobo seasoning. Fresh & Frozen Foods – Some sellers offer frozen meats, seafood, fruits, and vegetables, though availability depends on location. Health & Organic Foods – Gluten-free, sugar-free, and organic products, including superfoods like chia seeds, quinoa, and plant-based milk.

Philippines

About markets & trends in the Wine industry

The global wine industry is experiencing steady growth, driven by evolving consumer preferences and increasing demand for premium products. Emerging markets in Asia and Latin America are becoming significant contributors to this growth.

Health-conscious trends are encouraging the consumption of organic and low-alcohol wines, while sustainability initiatives are pushing for eco-friendly production and packaging methods. Additionally, industrial demand for wine in culinary and cosmetic applications is expanding.

Consumption patterns are shifting, with younger demographics in regions like Asia-Pacific showing a growing interest in wine culture. Meanwhile, traditional markets in Europe and North America are leaning towards niche and premium variations, such as biodynamic and vintage wines.

Manufacturers should also note the rising popularity of functional wines infused with health-boosting ingredients, catering to wellness-focused consumers.

Which countries import the most Wine?

Wine imports are dominated by a mix of traditional and emerging markets, reflecting diverse global demand.

Europe: Germany, UK, and France lead with significant import volumes, accounting for over 50% of global imports.
Asia: China and Japan are key players, with China showing rapid growth in premium wine imports.
North America: The USA remains the largest single importer, driven by high consumer demand for diverse wine varieties.
Middle East: UAE is emerging as a hub for wine distribution in the region.

While Europe remains a traditional stronghold, Asia and the Middle East are becoming increasingly influential in shaping global wine trade dynamics.

Wine buyer segments and preferences

Understanding buyer segments is crucial for manufacturers aiming to meet diverse market demands.

Retail Chains: Require consistent quality and competitive pricing for large-scale supply to supermarkets and stores.
Specialty Wine Shops: Focus on unique, premium, or niche wines to cater to discerning customers.
Restaurants & Hotels: Seek wines that pair well with menus, often preferring regional or exclusive labels.
Online Retailers: Demand wines with strong branding and packaging that appeal to digital consumers.
Distributors: Act as intermediaries, prioritizing wines with proven market demand and scalability.

Manufacturers should tailor their offerings to align with the specific needs of these segments.

How to export Wine internationally

Exporting wine requires careful planning and adherence to international trade regulations.

Research target markets to understand demand, pricing, and regulatory requirements.
Obtain necessary export licenses and certifications for your wine products.
Ensure compliance with labeling and packaging standards of the destination country.
Partner with reliable freight forwarders for efficient logistics and shipping.
Prepare export documentation, including invoices, certificates of origin, and customs declarations.
Establish distribution networks or collaborate with local importers to penetrate the market effectively.

Attention to detail in these steps can ensure a smooth export process.

Wine export compliance & certifications

Compliance with export regulations is essential for accessing international wine markets.

European Union

EU regulations require adherence to PDO/PGI certifications, labeling standards, and strict quality controls.

United States

US importers look for TTB-approved labels, FDA registration, and compliance with alcohol content regulations.

Middle East

Halal certifications may be required for non-alcoholic wines, alongside clear labeling of ingredients.

PDO (Protected Designation of Origin)
PGI (Protected Geographical Indication)
Organic certifications
ISO 22000 for food safety management

Manufacturers should avoid common pitfalls like incomplete documentation or non-compliance with labeling laws.

Packaging & labeling requirements for Wine

Proper packaging and labeling are critical for wine export success.

Acceptable packaging formats include glass bottles, bag-in-box, and aluminum cans, depending on the target market and buyer preferences.

Glass Bottles: Preferred for premium wines, emphasizing quality and tradition.
Bag-in-Box: Popular for bulk and eco-conscious buyers.
Aluminum Cans: Gaining traction for portability and convenience.

Mandatory label elements include:

Product name and type
Alcohol content
Volume
Country of origin
Producer/importer details
Allergen warnings

Using sustainable materials can also appeal to environmentally conscious buyers.

What's the average wholesale price for Wine?

Wholesale wine prices vary based on quality, origin, and market demand. Manufacturers should consider freight, duties, and packaging costs when pricing for export.

Grade/Type	Price Range	Unit	Notes
Table Wine	$1.50 - $3.00	Per Liter	Basic quality, high volume
Premium Wine	$8.00 - $15.00	Per Liter	Higher quality, niche markets
Organic Wine	$5.00 - $10.00	Per Liter	Certified organic production
Vintage Wine	$20.00 - $50.00	Per Liter	Exclusive and aged varieties

Understanding these benchmarks helps manufacturers position their products effectively in global markets.

How to find Wine buyers, importers, distributors

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FAQs

What's included in the Wine buyer database?

The Wine buyer database contains verified contact details of importers, distributors, wholesalers, and retail chains that actively source wine. Each entry includes the company name, country, buyer type, contact person (when available), email, phone number, and notes on the product focus (e.g., red, white, sparkling, organic). Many entries also provide LinkedIn profiles or websites for easy outreach.

What countries import the most Wine?

The top wine importing countries include the United States, Germany, United Kingdom, China, and Canada. Within these countries, the U.S. and China are the largest non-European markets for wine, while European countries continue to dominate in terms of volume and demand for premium and organic wines. Emerging markets in Asia are also experiencing steady growth in wine imports.

What's the minimum order quantity buyers expect?

Minimum order quantities (MOQs) differ by buyer type. Retail chains and importers typically expect MOQs of 1–2 pallets per SKU, while distributors and wholesalers may order several hundred to thousands of bottles in bulk. Foodservice buyers often start with smaller volumes, particularly for first-time orders. Exporters offering flexible MOQs are more likely to secure trial orders.

Should I offer FOB or CIF pricing when exporting Wine?

Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in the wine trade. FOB pricing is preferred by experienced buyers who manage their own logistics. CIF pricing is ideal for newer buyers or those who prefer a turnkey delivery option. Offering both options allows you to cater to a wider range of international buyers.

What is the HS code for Wine?

The main HS code for wine exports is 2204, which covers Wine of fresh grapes, including fortified wines. This category includes the following subcodes: Sparkling Wine – 220410, Other Wine; Grape Must with Fermentation Prevented or Arrested by the Addition of Alcohol – 220421 and 220429. It's essential to confirm the specific subheading with your customs broker or local trade authority. Accurate HS classification ensures smoother customs clearance and correct tariff application.

How do I contact the Wine buyers from the database?

You can contact the wine buyers from the database directly using the provided contact details — typically via email, phone, or LinkedIn. Start with a brief, personalized introduction, include your company info, wine product catalog, certifications (e.g., Organic, Halal), and ask if they're currently sourcing new suppliers. Following up after 5–7 days is recommended for better response rates.