Find Buyers, Importers, Distributors in Greece

Greece, with its strategic location at the crossroads of Europe, Asia, and Africa, plays a pivotal role in global trade. As a member of the European Union, Greece benefits from a robust trade network and streamlined import policies. The food and beverage sector is a cornerstone of Greece's import market, driven by the country's reliance on international suppliers to meet domestic demand. In 2023, Greece imported over €6 billion worth of food and beverages, reflecting a steady growth trend in this sector.

Greek buyers prioritize high-quality, authentic, and innovative products, particularly in categories like specialty foods, organic items, and beverages. The country's open trade policies, combined with its strong tourism industry, create a thriving market for international manufacturers. Greece's import climate is characterized by transparency, adherence to EU standards, and a growing interest in sustainable and ethically sourced products.

The food and beverage industry in Greece is a dynamic sector with diverse import needs. Key product categories include:

• Fresh fruits and vegetables, such as bananas, avocados, and berries
• Seafood and fish, including frozen and canned varieties
• Dairy products like cheese, butter, and milk powder
• Alcoholic beverages, particularly wine, spirits, and craft beer
• Specialty oils, including olive oil blends and exotic cooking oils
• Confectionery and snacks, including chocolates and biscuits
• Plant-based and organic food products

Fast-growing segments include organic and non-GMO foods, functional beverages, and ready-to-eat meals. These categories are gaining traction among health-conscious consumers and the hospitality sector.

Manufacturers targeting the Greek market can connect with a variety of buyer types:

• Importers: These entities manage large-scale procurement and customs clearance. They often work with retailers and distributors, seeking consistent quality and competitive pricing.
• Distributors: Distributors supply products to supermarkets, specialty stores, and foodservice providers. They value shelf-ready packaging, reliable supply chains, and strong branding.
• Retail Chains: Supermarkets and grocery stores source directly or through importers. They look for innovative, trend-driven products with certifications like organic or fair trade.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, presentation, and safety. They often require custom packaging or specialty items.
• Online Retailers: E-commerce platforms are growing in Greece, offering opportunities for direct-to-consumer sales. These buyers prioritize unique and niche products.

Exporting to Greece involves several steps. Here is a simplified guide for manufacturers:

• Research the Greek Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet EU standards for food safety, labeling, and packaging.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in EU logistics and Greek import procedures.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for EU Approvals (if required): Some products may need specific EU certifications before entry.

Certifications are essential for exporting food and beverages to Greece, ensuring compliance with EU regulations and building trust with buyers.

Key certifications include:

• EU Organic Certification: For organic food and drinks.
• ISO 22000 or ISO 9001: Demonstrates quality management systems.
• IFS, BRC, or FSSC 22000: Recognized food safety standards, especially for processed foods.
• Halal and Kosher: Often requested by niche consumer segments.
• Fair Trade and Non-GMO: Growing in demand among ethical consumers.

Additionally, products must comply with EU labeling and safety regulations, including allergen declarations and nutritional information.

Greek buyers expect well-packaged, clearly labeled, and compliant goods. Packaging plays a crucial role in purchasing decisions.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and specialty stores.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are increasingly popular.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• EU compliance marks (if applicable)

Sustainable packaging trends are gaining traction, with Greek buyers showing interest in products that align with environmental and ethical values.