Find Buyers, Importers, Distributors in Turkey

Turkey stands as a pivotal player in global trade, strategically located at the crossroads of Europe, Asia, and the Middle East. With a population exceeding 85 million and a growing middle class, Turkey’s demand for high-quality imported goods continues to rise. The food and beverage sector is a cornerstone of its import market, driven by increasing urbanization, changing consumer preferences, and a strong tourism industry.

In 2023, Turkey imported over $15 billion worth of food and beverage products, with key categories including dairy, seafood, tropical fruits, and specialty beverages. Turkish buyers actively seek international suppliers to meet the growing demand for diverse, high-quality, and innovative food products. The country’s trade policies are relatively open, with free trade agreements (FTAs) in place with numerous nations, making it an attractive destination for exporters. Additionally, Turkey’s customs union with the European Union facilitates streamlined trade for EU-based manufacturers.

The food and beverage sector in Turkey is dynamic and diverse, with significant demand for imported products to complement local production. In 2023, food and beverage imports accounted for a substantial portion of Turkey’s total imports.

Key product categories include:

• Dairy products, including cheese and butter
• Seafood, particularly frozen fish and shellfish
• Tropical fruits such as bananas, pineapples, and avocados
• Specialty beverages, including coffee, tea, and alcoholic drinks
• Edible oils, including olive oil and specialty cooking oils
• Processed foods, snacks, and confectionery

Fast-growing segments include:

• Organic and natural food products
• Plant-based and vegan alternatives
• Functional and health-focused beverages
• Ready-to-eat meals and convenience foods

Manufacturers targeting Turkey’s food and beverage market can connect with a variety of buyer types. Here are the key segments:

• Importers: These entities specialize in sourcing international products and handling customs processes. They prioritize consistent quality, competitive pricing, and reliable supply chains.
• Distributors: Distributors play a crucial role in supplying products to retailers, wholesalers, and foodservice providers. They value shelf-ready packaging, strong branding, and dependable delivery schedules.
• Retail Chains: Supermarkets, hypermarkets, and specialty food stores often source directly from manufacturers or through importers. They look for innovative, certified, and trend-driven products that appeal to Turkish consumers.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies prioritize taste, quality, and presentation. They often require custom packaging sizes or unique product offerings.
• Wholesalers: These buyers purchase in bulk and supply smaller retailers or foodservice businesses. They seek cost-effective products with broad market appeal.
• Online Retailers: E-commerce platforms are rapidly growing in Turkey, offering opportunities for manufacturers to reach tech-savvy consumers directly. They often require innovative packaging and competitive pricing.

Exporting to Turkey involves several steps. Here’s a practical guide for manufacturers:

• Research the Turkish Market: Understand the demand for your product, identify target buyer segments, and analyze pricing trends.
• Ensure Regulatory Compliance: Familiarize yourself with Turkey’s import regulations, including food safety standards and labeling requirements.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Reliable Shipping Partner: Choose a logistics provider experienced in Turkish imports to ensure smooth transportation and customs clearance.
• Understand Customs Duties and Taxes: Be aware of applicable tariffs, VAT, and other charges to price your products competitively.
• Build Relationships with Local Partners: Establish connections with importers, distributors, or agents who understand the Turkish market and can help navigate its complexities.

Certifications are essential for exporting food and beverage products to Turkey, ensuring compliance with local regulations and building trust with buyers.

Key certifications include:

• ISO 22000: Demonstrates food safety management systems.
• Halal Certification: A critical requirement for many Turkish consumers, ensuring products meet Islamic dietary laws.
• EU Organic Certification: For organic products, particularly valued by health-conscious buyers.
• IFS and BRC: GFSI-recognized schemes for food safety and quality, often required by retailers and distributors.
• Fair Trade and Non-GMO Certifications: Increasingly popular among niche consumer segments.
• CE Marking: Required for certain food-related equipment or packaging materials.

Manufacturers should also ensure compliance with Turkish Food Codex regulations, which cover product safety, labeling, and hygiene standards.

Packaging and labeling play a crucial role in the Turkish food and beverage market, influencing buyer decisions and ensuring regulatory compliance.

Preferred packaging types:

• Retail-ready packaging: Attractive designs that appeal to consumers in supermarkets and specialty stores.
• Bulk packaging: Suitable for foodservice providers and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are gaining popularity among environmentally conscious buyers.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional information
• Allergen declarations
• Best-before or expiration date
• Compliance marks, including Halal and CE (if applicable)

Manufacturers should ensure labels are in Turkish and comply with the Turkish Food Codex. Including sustainability claims or certifications can also appeal to eco-conscious consumers.