Find Buyers, Importers, Distributors in Ireland

Ireland is a thriving hub for global trade, known for its open economy and strong demand for high-quality imports, particularly in the food and beverage sector. The country’s strategic location within the European Union and its trade-friendly policies make it an attractive market for international suppliers. In 2023, Ireland imported over €100 billion worth of goods, with food and beverages accounting for a significant portion of this figure.

The Irish market is characterized by a growing appetite for diverse, premium, and sustainable food products. With a population of over 5 million and a robust tourism industry, the demand for international flavors and specialty items continues to rise. Ireland’s import policies are aligned with EU standards, ensuring a transparent and efficient process for global manufacturers. The country’s commitment to sustainability and quality further drives the need for certified and ethically sourced products.

The food and beverage sector is one of the most dynamic import categories in Ireland. In 2023, the country imported a wide range of products to meet consumer and industry demands.

Key product categories include:

• Fresh and processed fruits and vegetables
• Seafood and fish products
• Specialty dairy products and cheeses
• Alcoholic beverages, including wine, beer, and spirits
• Ethnic and specialty foods
• Plant-based and organic products
• Confectionery and baked goods

Fast-growing segments include:

• Organic and non-GMO foods
• Functional and health-focused beverages
• Vegan and plant-based alternatives
• Ready-to-eat meals and snacks

Manufacturers targeting the Irish market can connect with a diverse range of buyers. Here are the key buyer types:

• Importers: These businesses handle large-scale procurement and customs clearance. They often work with a network of distributors or retailers and prioritize consistent quality, competitive pricing, and reliable delivery.
• Distributors: Supplying products to wholesalers, retailers, and foodservice providers, distributors value shelf-ready packaging, stable supply chains, and strong branding.
• Retail Chains: Supermarkets and specialty food stores source directly from manufacturers or through importers. They seek innovative, trend-driven, and certified products to meet consumer demands.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, safety, and presentation. They often require custom pack sizes or specialty items.
• Online Retailers: E-commerce platforms and direct-to-consumer services are growing channels for international brands, especially in the organic and specialty food segments.

Exporting to Ireland involves several steps. Here is a simplified guide for manufacturers:

• Research the Irish Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet EU food safety and labeling standards, as Ireland follows these regulations.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in EU import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for EU Market Access: Some products may require registration or approval before entry into the Irish market.

Certifications are essential for exporting food and beverage products to Ireland, ensuring compliance with EU regulations and building trust with buyers.

Key certifications include:

• EU Organic Certification: For organic food and drinks.
• IFS, BRC, and ISO 22000: Recognized food safety standards for processed foods.
• CE Marking: For certain packaged goods to demonstrate compliance with EU regulations.
• Halal and Kosher Certifications: Often requested by niche consumer segments.
• Fair Trade and Rainforest Alliance: For ethically sourced products.
• Non-GMO Verification: Increasingly important for health-conscious consumers.

Irish buyers expect well-packaged, clearly labeled, and compliant goods. Packaging and labeling play a crucial role in purchasing decisions.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and specialty stores.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are gaining popularity in Ireland.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• EU compliance marks (if applicable)

Sustainability is a growing trend among Irish consumers, with a preference for minimal and eco-conscious packaging solutions.