Find Global Sweets Buyers, Importers, Distributors

Looking to grow your Sweets exports? Our comprehensive buyer database offers verified contact information of importers, distributors, and wholesale buyers procuring Sweets from all corners of the globe. Connect with businesses that align with your production scale and supply capabilities, from small-scale retailers to large-scale distributors. Our platform is designed to facilitate fast lead generation, allowing you to find the right B2B leads swiftly and efficiently. Start growing your international sales with reliable Sweets importers and wholesale buyers in just a few clicks.

Top Sweets Buyers, Importers, Distributors

Connect with verified Sweets importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!

Rakuten

Rakuten is one of Japan’s largest online marketplaces, offering a vast range of products across multiple categories, including electronics, fashion, home goods, beauty, and food & beverages. The platform operates as a shopping mall-style marketplace, allowing businesses and independent sellers to create personalized storefronts and sell directly to consumers. Unlike traditional e-commerce retailers, Rakuten provides a diverse shopping experience with a mix of well-known brands, specialty stores, and unique regional products. Food & Beverage on Rakuten Rakuten is a major destination for food lovers, offering an extensive selection of groceries, gourmet foods, and beverages. Key categories include: Japanese Specialty Foods – Rakuten is a go-to platform for authentic Japanese ingredients, including miso, soy sauce, seaweed, dried fish, and rice. Regional specialties such as Kyoto matcha, Hokkaido dairy products, and A5-grade wagyu beef are widely available. Snacks & Confectionery – Customers can find popular Japanese snacks like Pocky, mochi, dorayaki, senbei (rice crackers), and a variety of traditional and modern sweets from local artisans and major confectionery brands. Fresh & Frozen Foods – Rakuten offers fresh seafood, premium meats, seasonal fruits, and frozen meals from reputable suppliers, making it a great resource for high-quality groceries. Instant & Packaged Foods – A wide variety of instant ramen, curry packs, and pre-made meal kits are available, catering to those looking for quick and easy meal solutions. Beverages – The platform features an impressive range of Japanese teas (green tea, matcha, hojicha), sake, shochu, craft beers, and imported wines. Specialty coffee, health drinks, and energy drinks are also widely available. Health & Organic Foods – Rakuten has a strong selection of organic, gluten-free, and health-conscious food options, catering to those with dietary preferences or restrictions.

Korea, Republic of South Korea

Jd

JD.com (Jingdong) – Products & Food/Beverage Offerings JD.com is one of China’s largest e-commerce platforms, known for its vast selection of products across categories like electronics, home appliances, fashion, beauty, and groceries. Unlike marketplace-style platforms, JD.com primarily operates on a direct retail model, meaning it procures, stores, and ships products directly to customers, ensuring high-quality standards, fast delivery, and authentic goods. Additionally, JD’s third-party marketplace allows select merchants to sell their products, expanding the variety available to consumers. Food & Beverage on JD.com JD.com has a strong presence in food and beverage sales, offering a broad selection of local and international groceries, fresh produce, and specialty items. Key categories include: Fresh Produce & Seafood – JD.com is a leading supplier of fresh fruits, vegetables, meat, and seafood, leveraging its cold-chain logistics network to ensure products stay fresh during delivery. Premium imported seafood, Wagyu beef, and organic vegetables are widely available. Dairy & Beverages – The platform offers a variety of milk, yogurt, and plant-based dairy alternatives, alongside popular Chinese teas, herbal drinks, coffee, energy drinks, and soft drinks. Imported and domestic alcoholic beverages, including baijiu, wine, whiskey, and craft beers, are also well-stocked. Snacks & Confectionery – JD.com features a large selection of Chinese and international snacks, including nuts, dried fruits, mooncakes, biscuits, chocolate, and traditional sweets. Popular snack brands like Three Squirrels (nuts) and White Rabbit (candy) are frequently available. Instant & Packaged Foods – JD.com carries a huge variety of instant noodles, ready-to-eat meals, canned foods, sauces, and condiments from China’s top brands, as well as imported products from Japan, Korea, and the West. Health & Organic Foods – JD.com caters to health-conscious consumers with organic, gluten-free, sugar-free, and functional food products, including protein powders, vitamins, and dietary supplements. Luxury & Imported Foods – The platform also provides a selection of high-end and imported gourmet foods, including European cheeses, premium chocolates, caviar, and truffle products.

China

WALGREEN CO.

Walgreens – Products & Food & Beverage Offerings Walgreens is one of the largest pharmacy and retail chains in the United States, with thousands of locations nationwide. While it is primarily known for prescription medications and healthcare products, Walgreens also offers a wide range of everyday essentials, including groceries, beverages, snacks, and convenience foods. Products Sold at Walgreens Walgreens carries products in several key categories: Pharmacy & Health – Prescription medications, over-the-counter drugs, vitamins, and medical supplies. Beauty & Personal Care – Skincare, cosmetics, hair care, and grooming products. Household Essentials – Cleaning supplies, paper products, pet care, and seasonal items. Electronics & Office Supplies – Batteries, chargers, headphones, and school/office supplies. Food & Beverage – A selection of snacks, drinks, pantry staples, and convenience meals. Food & Beverage at Walgreens While Walgreens is not a full-service grocery store, it provides a convenient selection of food and drinks, especially for quick snacks, beverages, and meal solutions. Key Food & Beverage Categories Snacks & Packaged Foods – Chips, cookies, crackers, popcorn, nuts, and granola bars from popular brands like Lay’s, Doritos, Nabisco, and Blue Diamond. Candy & Confectionery – Chocolates, gummies, and classic sweets from brands like Hershey’s, Reese’s, and M&M’s. Beverages – Soft drinks, bottled water, juices, coffee, tea, and energy drinks from brands like Coca-Cola, Pepsi, Gatorade, and Starbucks. Frozen & Refrigerated Foods – Ice cream, frozen meals, frozen pizzas, and dairy products such as milk, yogurt, and cheese. Pantry Staples – Bread, cereals, canned goods, pasta, peanut butter, and condiments. Health-Focused & Organic Foods – Protein bars, sugar-free snacks, gluten-free options, and nutritional supplements. Grab-and-Go Meals – Pre-packaged sandwiches, salads, microwaveable meals, and deli snacks for convenience. Alcohol (Select Locations) – Some Walgreens stores sell beer, wine, and spirits.

LowCarbLove

Low Carb Love is a family-run Irish business offering handmade, low-carb baked goods like breads, sweet treats, and cakes—crafted with taste and health in mind. Inspired by a personal health journey, the company was founded to bring high-quality, low-carb alternatives to the Irish market. All items are made from scratch and include dairy-free options.

Ireland

About markets & trends in the Sweets industry

The global sweets industry continues to experience robust growth, driven by evolving consumer preferences and increasing demand for innovative products. Health-conscious trends, such as low-sugar and organic sweets, are reshaping the market, while sustainability initiatives are influencing production and packaging practices.

Consumption patterns are shifting, with emerging markets in Asia and Africa adopting sweets at a rapid pace. Meanwhile, premium and functional sweets, such as those enriched with vitamins or probiotics, are gaining traction among health-focused consumers. Manufacturers are also exploring niche markets, including vegan and allergen-free sweets, to cater to diverse dietary needs.

Which countries import the most Sweets?

Sweets are a globally traded commodity, with certain regions leading in imports due to high demand and consumption rates.

Europe: Germany, the UK, and France are top importers, driven by a strong confectionery culture and demand for premium sweets.
Asia: China and Japan lead imports, with growing interest in Western-style sweets and functional products.
Middle East: Saudi Arabia and the UAE are key markets, favoring high-quality and halal-certified sweets.
North America: The United States is a major importer, with demand for diverse and innovative sweets.

Traditional markets like Europe and North America remain strong, while emerging markets in Asia and the Middle East are rapidly expanding.

Sweets buyer segments and preferences

Sweets buyers vary widely, each with specific needs and preferences that manufacturers must address to succeed.

Retail Chains: Focus on consistent supply, competitive pricing, and attractive packaging to appeal to end consumers.
Wholesalers: Require bulk quantities and flexible pricing models to distribute across multiple channels.
Specialty Stores: Demand premium, niche, or artisanal sweets to cater to discerning customers.
Foodservice Providers: Look for cost-effective, versatile sweets for use in desserts and catering.
Online Retailers: Prioritize innovative packaging and long shelf life to meet e-commerce logistics needs.

How to export Sweets internationally

Exporting sweets internationally involves several critical steps to ensure compliance and successful market entry.

Research target markets and identify demand trends for specific types of sweets.
Ensure compliance with local regulations, including ingredient standards and labeling requirements.
Obtain necessary certifications, such as ISO, HACCP, or halal certification, based on the target market.
Develop export-ready packaging that meets durability and aesthetic standards.
Partner with reliable logistics providers to manage shipping and customs clearance.
Establish distribution networks and build relationships with local buyers or distributors.

Sweets export compliance & certifications

Compliance with export regulations and obtaining the right certifications are essential for sweets manufacturers targeting international markets.

European Union

EU regulations emphasize food safety and quality. Key certifications include:

ISO 22000: Food safety management
HACCP: Hazard analysis and critical control points
Organic certification for eco-friendly products

United States

US importers require compliance with FDA standards. Essential certifications include:

FDA Food Facility Registration
Non-GMO and gluten-free certifications (if applicable)
USDA Organic for organic sweets

Middle East

Halal certification is critical for accessing Middle Eastern markets. Other requirements include:

GCC Standardization Organization compliance
Labeling in Arabic and English

Common rejections occur due to incorrect labeling or missing certifications, so thorough preparation is key.

Packaging & labeling requirements for Sweets

Proper packaging and labeling are crucial for sweets to meet buyer expectations and regulatory standards.

Preferred packaging types vary by segment:

Retail: Attractive, resealable packaging for individual or family-sized portions
Wholesale: Bulk packaging with durable materials to withstand transport
Premium: Luxurious designs using eco-friendly materials

Mandatory label elements include:

Product name and description
Ingredient list and nutritional information
Allergen warnings
Country of origin
Expiration date and storage instructions

What's the average wholesale price for Sweets?

Wholesale prices for sweets vary based on type, quality, and origin. Manufacturers should consider freight, duties, and packaging costs when pricing products.

Grade/Type	Price Range	Unit	Notes
Standard Confectionery	$2.00 - $3.50	per kg	FOB Europe, bulk packaging
Premium Chocolates	$8.00 - $12.00	per kg	High-quality ingredients, eco-friendly packaging
Functional Sweets	$5.00 - $7.50	per kg	Enriched with vitamins or probiotics
Halal-certified Sweets	$3.50 - $5.00	per kg	Targeted for Middle Eastern markets

How to find Sweets buyers, importers, distributors

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FAQs

What's included in the Sweets buyer database?

The Sweets buyer database comprises authenticated contact details of importers, distributors, wholesalers, and retail chains that actively purchase sweets. Each entry includes the company name, country, buyer type, contact person (where available), email, phone number, and notes on product focus (e.g., candies, chocolates, organic, sugar-free). Many entries also provide LinkedIn profiles or websites for effortless outreach.

What countries import the most Sweets?

The main sweets importing countries include the United States, Germany, United Kingdom, France, and China. The U.S. and European countries demonstrate a high demand for premium and specialty sweets, while emerging markets in Asia are witnessing a steady increase in sweets imports.

What's the minimum order quantity buyers expect?

Minimum order quantities (MOQs) fluctuate based on buyer type. Retail chains and importers usually expect MOQs of 1–2 pallets per SKU, while distributors and wholesalers may order larger quantities in bulk. Exporters offering flexible MOQs can potentially secure trial orders more easily.

Should I offer FOB or CIF pricing when exporting Sweets?

Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in the sweets trade. FOB pricing is preferred by seasoned buyers who manage their own logistics. CIF pricing is more suitable for newer buyers or those who prefer a complete delivery solution. Offering both pricing options allows you cater to a broader range of international buyers.

What is the HS code for Sweets?

The general HS (Harmonized System) code for sweets is 1704, which covers sugars, sugar confectionery, and other forms of sweeteners. It's crucial to verify the specific subheading with your customs broker or local trade authority to ensure smooth customs clearance and proper tariff application.

How do I contact the Sweets buyers from the database?

You can directly reach out using the contact details provided in the database — typically via email, phone, or LinkedIn. Starting with a brief, personalized introduction, provide your company information, sweets product catalog, and any certifications (e.g., Organic, Halal) you have. Ask if they're currently sourcing new suppliers. Following up after 5–7 days is recommended for better response rates.