Find Global Bordeaux Wine Buyers, Importers, Distributors
Connect with verified Bordeaux Wine importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!
Premium Grands Crus

SOVEX GRANDSCHATEAUX

Maison le Star
SCHRODER & SCHYLER & CIE
About markets & trends in the Bordeaux Wine industry
The Bordeaux Wine industry continues to thrive globally, driven by a growing appreciation for premium wines and evolving consumer preferences. Health-conscious trends have increased demand for organic and biodynamic Bordeaux wines, while sustainability practices in production are becoming a key market driver.
Consumption patterns are shifting, with emerging markets in Asia and the Middle East showing significant growth. Traditional markets like Europe and North America remain strong, but there is a rising interest in niche and premium Bordeaux wines, including aged vintages and limited-edition releases. Functional variations, such as low-alcohol or sulfite-free options, are also gaining traction among health-conscious consumers.
Which countries import the most Bordeaux Wine?
Bordeaux Wine enjoys robust demand across the globe, with certain regions leading in imports due to their wine culture and economic capacity.
- Europe: France, Germany, and the UK are top importers, with France alone accounting for over 30% of imports.
- Asia: China is a dominant player, importing nearly 20% of Bordeaux Wine, followed by Japan and South Korea.
- North America: The United States remains a key market, driven by a growing preference for premium wines.
- Middle East: The UAE and Saudi Arabia are emerging markets, focusing on luxury and non-alcoholic wine options.
While traditional markets like Europe and the US remain strong, emerging markets in Asia and the Middle East are rapidly increasing their share, driven by rising disposable incomes and evolving tastes.
Bordeaux Wine buyer segments and preferences
Bordeaux Wine buyers vary widely, each with distinct needs and preferences that manufacturers must address to succeed.
- Retailers: Focus on wines with strong brand recognition and attractive packaging to appeal to end consumers.
- Distributors: Seek a diverse portfolio, including premium and mid-range wines, to cater to various market segments.
- Restaurants & Hotels: Prefer wines with consistent quality and a story that enhances their dining experience offerings.
- Online Retailers: Look for wines with competitive pricing and certifications that appeal to digital-savvy consumers.
- Private Collectors: Demand rare and vintage Bordeaux wines, often focusing on exclusivity and provenance.
How to export Bordeaux Wine internationally
Exporting Bordeaux Wine requires careful planning and adherence to international trade regulations. Here are the essential steps:
- Research target markets to understand demand, regulations, and buyer preferences.
- Ensure compliance with local and international wine export laws, including certifications.
- Prepare proper documentation, including invoices, certificates of origin, and export licenses.
- Use appropriate packaging and labeling to meet destination market requirements.
- Partner with reliable logistics providers for secure and timely delivery.
- Build relationships with importers and distributors to establish a consistent sales channel.
Bordeaux Wine export compliance & certifications
Compliance with export regulations is crucial for Bordeaux Wine manufacturers aiming to enter international markets. Requirements vary by region:
European Union
EU regulations focus on geographical indications (GI) and quality standards.
- Protected Designation of Origin (PDO)
- Organic certifications (if applicable)
- Labeling in compliance with EU standards
United States
US import laws emphasize labeling and alcohol content regulations.
- Certificate of Label Approval (COLA)
- FDA registration
- Alcohol and Tobacco Tax and Trade Bureau (TTB) compliance
Middle East
Markets like the UAE require non-alcoholic options and halal certifications.
- Halal certification
- Customs clearance documentation
Common rejections include improper labeling and missing certifications, which can be avoided with thorough preparation.
Packaging & labeling requirements for Bordeaux Wine
Proper packaging and labeling are essential for Bordeaux Wine to meet buyer and regulatory expectations in international markets.
Preferred packaging types vary by segment, with glass bottles being the most common for premium wines, while bulk buyers may prefer bag-in-box formats.
- Glass bottles: Standard for retail and premium buyers
- Bag-in-box: Popular for bulk and cost-conscious buyers
- Recyclable materials: Increasingly demanded for sustainability
Mandatory label elements include:
- Product name and origin
- Alcohol content
- Volume
- Producer/importer details
- Allergen information
- Batch number
What's the average wholesale price for Bordeaux Wine?
Bordeaux Wine wholesale prices vary based on quality, origin, and market demand. Prices are typically quoted as FOB (Free On Board) from France.
- Entry-level wines: $5–$10 per bottle
- Mid-range wines: $15–$30 per bottle
- Premium wines: $50–$100+ per bottle
Exporters should account for freight, duties, and packaging costs when setting prices.
| Grade/Type | Price Range | Unit | Notes |
|---|---|---|---|
| Entry-level | $5–$10 | Per bottle | Basic quality, high volume |
| Mid-range | $15–$30 | Per bottle | Popular among distributors |
| Premium | $50–$100+ | Per bottle | Limited editions, aged vintages |
How to find Bordeaux Wine buyers, importers, distributors
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FAQs
What's included in the Bordeaux Wine buyer database?
The Bordeaux Wine buyer database contains verified contact information of importers, distributors, wholesalers, and retail chains that are actively looking to source Bordeaux Wine. Each entry consists of the company's name, country, buyer type, point of contact (when available), email, phone number, and notes regarding their product focus (e.g., Red Bordeaux, White Bordeaux, Dry Bordeaux). Many entries also include LinkedIn profiles or websites for easy outreach.
What countries import the most Bordeaux Wine?
The top Bordeaux Wine importing countries include the United States, China, Germany, the United Kingdom, and Japan. The U.S. and China are the largest consumer markets, with Europe also showing a high demand for premium Bordeaux Wine. Also, emerging markets in Southeast Asia are experiencing steady growth in Bordeaux Wine imports.
What's the minimum order quantity buyers expect?
Minimum order quantities (MOQs) depend on the type of buyer. Retail chains and importers usually expect MOQs of one to two pallets per SKU, while distributors and wholesalers might order hundreds to thousands of bottles in bulk. Buyers in the foodservice industry often start with smaller volumes, especially for initial orders. Exporters who offer flexible MOQs are more likely to secure trial orders.
Should I offer FOB or CIF pricing when exporting Bordeaux Wine?
Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in the Bordeaux Wine trade. FOB pricing is usually preferred by experienced buyers who manage their own logistics. CIF pricing is suitable for newer buyers or those who want a turnkey delivery option. By offering both pricing options, you can appeal to a wider range of international buyers.
What is the HS code for Bordeaux Wine?
The primary HS code for Bordeaux Wine exports is 2204, which includes wine of fresh grapes, including fortified wines. This category includes various subcodes, such as 220421 (Wine of fresh grapes, in containers holding 2 liters or less) and 220429 (Other wine of fresh grapes, in containers holding more than 2 liters). It's essential to verify the specific subheading with your customs broker or local trade authority. Accurate HS classification ensures smoother customs clearance and the correct application of tariffs.
How do I contact the Bordeaux Wine buyers from the database?
You can directly reach out using the contact details provided in the database — typically via email, phone, or LinkedIn. Start with a brief, personalized introduction, include your company information, Bordeaux Wine product catalog, certifications (e.g., Organic, PDO), and ask if they're currently sourcing new suppliers. It is recommended to follow up after 5–7 days for better response rates.

