Find Global Georgian Wine Buyers, Importers, Distributors
Connect with verified Georgian Wine importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!

Harilan Distributors
GeorgianQvevriWine

Cenimex-Georgian Wine Club
Ghvino
About markets & trends in the Georgian Wine industry
Georgian wine is gaining recognition globally due to its rich history and unique production methods. The industry is driven by increasing consumer interest in authentic, natural, and sustainable products.
Health-conscious trends are boosting demand for organic and biodynamic wines, while the rise of premium wine consumption is opening opportunities for high-quality Georgian varieties. Regions like Europe and Asia are embracing Georgian wine for its distinct flavor profiles and cultural heritage.
Emerging markets are showing interest in niche products such as qvevri wines, which are fermented in traditional clay vessels. Functional variations, including low-alcohol and natural wines, are also gaining traction among younger consumers.
Which countries import the most Georgian Wine?
Georgian wine exports are thriving, with several countries leading in import volumes. Key markets include:
- Europe: Germany, Poland, and the UK are major importers, driven by interest in premium and organic wines.
- Asia: China and Japan are emerging markets, with China accounting for a significant share due to rising middle-class demand.
- Middle East: UAE and Israel are growing markets, focusing on premium and giftable wines.
Traditional markets like Russia remain strong, but newer regions are rapidly increasing their share, reflecting a shift in global consumption patterns.
Georgian Wine buyer segments and preferences
Understanding buyer preferences is crucial for manufacturers aiming to expand globally. Key buyer segments include:
- Retail Chains: Require consistent quality and competitive pricing for mass-market distribution.
- Specialty Wine Shops: Focus on unique, premium, and organic wines with strong storytelling elements.
- Restaurants & Hotels: Demand high-quality wines with appealing packaging for fine dining experiences.
- Online Retailers: Seek wines with strong digital presence and consumer reviews.
- Private Label Buyers: Look for customizable options to create exclusive product lines.
Manufacturers should tailor their offerings to meet the specific needs of these segments, ensuring compliance with quality and branding standards.
How to export Georgian Wine internationally
Exporting Georgian wine requires careful planning and adherence to international standards. Key steps include:
- Market Research: Identify target markets and understand their preferences and regulations.
- Documentation: Prepare export licenses, certificates of origin, and quality assurance documents.
- Labeling Compliance: Ensure labels meet the requirements of the destination country.
- Logistics: Choose reliable shipping partners and plan for temperature-controlled transport if needed.
- Marketing & Branding: Develop a compelling brand story to appeal to international buyers.
By following these steps, manufacturers can successfully navigate the complexities of global wine exportation.
Georgian Wine export compliance & certifications
Compliance with international regulations is essential for exporting Georgian wine. Key requirements include:
European Union
- Geographical Indication (GI) certification
- Organic certification for eco-friendly wines
- Compliance with EU labeling standards
United States
- FDA registration and approval
- Alcohol and Tobacco Tax and Trade Bureau (TTB) compliance
- Label approval through COLA (Certificate of Label Approval)
Middle East
- Halal certification for non-alcoholic variations
- Strict labeling and packaging regulations
Common rejections include incorrect labeling and missing certifications. Manufacturers should work with local experts to ensure compliance and avoid delays.
Packaging & labeling requirements for Georgian Wine
Proper packaging and labeling are critical for Georgian wine exports. Buyers prefer:
- Glass Bottles: Preferred for premium wines, often with eco-friendly materials.
- Bag-in-Box: Popular for bulk and casual consumption.
- Customizable Packaging: Attracts private label buyers and gift markets.
Mandatory label elements include:
- Product name and type
- Alcohol content
- Volume
- Producer information
- Country of origin
- Allergen warnings
Manufacturers should invest in high-quality, compliant packaging to enhance product appeal and meet buyer expectations.
What's the average wholesale price for Georgian Wine?
Wholesale pricing for Georgian wine varies based on quality, type, and market demand. Typical price ranges include:
- Entry-Level Wines: $3–$5 per bottle (FOB Georgia)
- Mid-Range Wines: $6–$10 per bottle, suitable for retail chains
- Premium Wines: $12–$20 per bottle, targeting specialty shops and fine dining
Exporters should consider additional costs like freight, duties, and packaging when setting prices.
| Grade/Type | Price Range | Unit | Notes |
|---|---|---|---|
| Entry-Level | $3–$5 | Per Bottle | Basic quality for mass markets |
| Mid-Range | $6–$10 | Per Bottle | Balanced quality and price |
| Premium | $12–$20 | Per Bottle | High-quality, niche markets |
| Bulk Wine | $1–$2 | Per Liter | For industrial use or private labels |
How to find Georgian Wine buyers, importers, distributors
Join Torg for free
Access exclusive buyer requests and view a global directory of 60,000+ buyers
Discover opportunities
Browse real-time buyer requests or explore a searchable database of Georgian Wine importers and distributors worldwide.
Connect directly, no commission
Apply to requests or reach out to buyers via email, LinkedIn, or phone
FAQs
What's included in the Georgian Wine buyer database?
The Georgian Wine buyer database provides verified contact details of importers, distributors, wholesalers, and retail chains that are actively sourcing Georgian Wines. Each record typically includes the company name, country, type of buyer, contact person (when available), email, phone number, and notes on product focus (e.g., Saperavi, Rkatsiteli, Tsolikouri). Many entries also include LinkedIn profiles or websites for easy outreach.
What countries import the most Georgian Wine?
The top importing countries for Georgian Wine include Russia, Ukraine, China, Kazakhstan, and Poland. With its unique and diverse wine styles, Georgian Wine is gaining popularity in various markets including the United States, Germany, and Japan. Emerging markets in Asia are also showing increased interest in Georgian Wine imports.
What's the minimum order quantity buyers expect?
Minimum order quantities (MOQs) for Georgian Wine vary by the type of buyer. Retail chains and importers typically expect MOQs of around 1–2 pallets per SKU, while distributors and wholesalers may order larger volumes. Foodservice buyers often start with smaller volumes, especially for first-time orders. Exporters who offer flexible MOQs are more likely to secure trial orders.
Should I offer FOB or CIF pricing when exporting Georgian Wine?
Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in the Georgian Wine trade. FOB pricing is often preferred by experienced buyers who manage their own logistics. CIF pricing is favored by newer buyers or those who prefer a turnkey delivery option. Offering both pricing options can attract a wider range of international buyers.
What is the HS code for Georgian Wine?
The main HS (Harmonized System) code for Georgian Wine exports is 2204, which covers Wine of fresh grapes, including fortified wines. This category includes the following subcodes: Unsparkling Wine – 220421 (Covers unsparkling wine obtained from fresh grapes), Sparkling Wine – 220410 (Covers sparkling wine obtained from fresh grapes). It's crucial to verify the specific subheading with your customs broker or local trade authority to ensure smoother customs clearance and accurate tariff application.
How do I contact the Georgian Wine buyers from the database?
You can directly contact the Georgian Wine buyers using the provided contact details in the database — typically via email, phone, or LinkedIn. Begin with a brief, personalized introduction, include your company info, wine product catalog, certifications (e.g., Organic, ISO), and inquire if they're currently sourcing new suppliers. It's recommended to follow up after 5–7 days for improved response rates.

