Find Global Licorice Buyers, Importers, Distributors

The global licorice market is experiencing steady growth, driven by increasing demand in the health and wellness sector. Licorice is widely used in pharmaceuticals, confectionery, and herbal remedies, making it a versatile product with broad appeal.

Market growth drivers include rising consumer interest in natural and plant-based products, as well as its use in traditional medicine. Additionally, industrial applications, such as flavoring agents in tobacco and beverages, contribute to its demand.

Consumption patterns are shifting, with regions like Asia-Pacific and the Middle East showing increased adoption due to traditional uses, while Europe and North America explore licorice for niche and premium applications. Emerging uses, such as functional foods and dietary supplements, are also gaining traction.

Manufacturers should note the growing preference for organic, sustainably sourced, and high-quality licorice, as buyers prioritize ethical and environmentally friendly products.

Licorice is a globally traded commodity, with demand concentrated in specific regions. Understanding the top importing countries is crucial for manufacturers targeting these markets.

• Europe: Germany, Netherlands, and Italy are major importers, driven by demand in confectionery and pharmaceuticals.
• Asia: China and Japan lead imports, with licorice used in traditional medicine and food products.
• Middle East: Saudi Arabia and UAE import licorice for its traditional and industrial applications.
• North America: The United States is a key importer, focusing on herbal supplements and natural remedies.

Traditional markets like Europe and Asia maintain steady demand, while emerging markets in Africa and South America are showing interest in licorice for functional and health-based uses.

Licorice buyers come from diverse industries, each with specific requirements. Manufacturers should understand these segments to tailor their offerings effectively.

• Pharmaceutical companies: Require high-purity licorice extracts for use in cough syrups, lozenges, and herbal medicines.
• Confectionery manufacturers: Seek licorice roots and extracts for candies and flavoring, prioritizing consistent quality and taste.
• Herbal supplement producers: Demand organic and sustainably sourced licorice for capsules, teas, and powders.
• Food and beverage companies: Use licorice as a natural sweetener and flavor enhancer, focusing on innovative applications.
• Tobacco industry: Utilizes licorice extracts for flavoring in cigarettes and chewing tobacco, emphasizing bulk supply and cost-effectiveness.

Understanding these preferences helps manufacturers align their production and marketing strategies with buyer needs.

Exporting licorice requires careful planning and adherence to international trade regulations. Manufacturers should follow these essential steps for successful export.

1. Market research: Identify target markets and understand their demand, pricing, and regulatory requirements.
2. Product preparation: Ensure licorice meets quality standards, including grading, drying, and packaging.
3. Documentation: Prepare export documents like invoices, certificates of origin, and phytosanitary certificates.
4. Compliance: Adhere to import regulations, including labeling and certification requirements.
5. Logistics: Choose reliable shipping partners and plan for customs clearance and delivery.
6. Marketing: Build relationships with buyers through trade shows, online platforms, and direct outreach.

Following these steps ensures a smooth export process and builds trust with international buyers.

Compliance with international standards is essential for exporting licorice. Manufacturers must meet regulatory and quality requirements specific to each market.

European Union

Licorice exporters to the EU must comply with stringent food safety standards, including EU Organic Certification and HACCP protocols.

United States

In the US, licorice must meet FDA regulations, including GRAS (Generally Recognized as Safe) status and proper labeling.

Middle East

Exporters to the Middle East should ensure Halal certification and compliance with local food safety standards.

• Common certifications: ISO 22000, Fair Trade, Kosher, and Organic certifications.
• Rejection risks: Contamination, incorrect labeling, and non-compliance with import regulations.

Addressing these requirements minimizes risks and ensures smooth trade operations.

Proper packaging and labeling are critical for licorice exports, ensuring product integrity and compliance with buyer expectations.

Packaging types: Preferred formats include vacuum-sealed bags, food-grade containers, and bulk sacks for industrial buyers.

• Plastic or aluminum-lined bags for moisture protection.
• Glass jars or tins for premium licorice products.
• Eco-friendly packaging for organic and sustainable markets.

Mandatory label elements:

• Product name and grade.
• Net weight and batch number.
• Country of origin.
• Storage instructions and expiration date.
• Certifications (e.g., Organic, Halal).

Adhering to these requirements enhances product appeal and ensures regulatory compliance.

Licorice pricing varies based on quality, origin, and market demand. Manufacturers should consider FOB pricing and additional costs like freight and duties.

• Grade A licorice root: $3.50–$5.00 per kg (FOB Turkey).
• Organic licorice extract: $15.00–$20.00 per kg (FOB India).
• Industrial-grade licorice powder: $8.00–$12.00 per kg (FOB China).

Exporters should factor in packaging, logistics, and margins when setting prices.