Find Global Halva Buyers, Importers, Distributors
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Aljameel International

Biçen Market A.Ş.

BIOVERI MK Sp. z o.o.

Tadsüt Gıda
About markets & trends in the Halva industry
The global Halva market is experiencing steady growth, driven by increasing consumer interest in traditional and healthy confectionery. Halva, known for its rich taste and nutritional benefits, is gaining traction across diverse demographics.
Market growth drivers include rising demand for plant-based and gluten-free products, as well as the growing popularity of ethnic foods. Additionally, sustainability-focused production practices are appealing to eco-conscious consumers.
Consumption patterns are shifting, with regions like North America and Europe adopting Halva as a snack or dessert. Emerging markets in Asia and Africa are also showing increased interest, driven by urbanization and exposure to global cuisines.
Manufacturers are exploring niche opportunities, such as premium Halva made with organic ingredients or functional variations enriched with added nutrients. These innovations cater to health-conscious and high-end markets.
Which countries import the most Halva?
Halva is a sought-after product globally, with certain regions leading in imports due to cultural and culinary preferences.
- Europe: Germany, France, and the UK are top importers, driven by demand for ethnic and premium confectionery.
- Middle East: Saudi Arabia and the UAE dominate imports, reflecting traditional consumption patterns.
- Asia: Japan and South Korea are emerging markets, with growing interest in healthy snacks.
- North America: The US and Canada import Halva for diverse consumer bases, including health-conscious and ethnic communities.
Traditional markets like the Middle East remain strong, while emerging regions in Asia and North America are expanding rapidly.
Halva buyer segments and preferences
Understanding buyer segments is crucial for manufacturers aiming to meet diverse market needs and preferences.
- Retail chains: Require consistent quality and attractive packaging to appeal to mainstream consumers.
- Specialty stores: Focus on premium, organic, or artisanal Halva to cater to niche markets.
- Foodservice providers: Seek bulk quantities for use in desserts and catering services.
- Online retailers: Demand innovative packaging and clear labeling for e-commerce platforms.
- Distributors: Value competitive pricing and reliable supply chains for wholesale distribution.
Manufacturers should tailor their offerings to align with the specific needs of each buyer segment.
How to export Halva internationally
Exporting Halva requires careful planning and adherence to international trade regulations. Follow these steps to ensure a smooth process:
- Market research: Identify target markets and understand their import requirements.
- Documentation: Prepare essential documents like invoices, certificates of origin, and export licenses.
- Certifications: Obtain necessary certifications such as ISO, HACCP, or organic certifications.
- Packaging and labeling: Ensure compliance with local regulations and buyer preferences.
- Logistics: Choose reliable shipping partners and plan for customs clearance.
- Pricing strategy: Set competitive prices considering freight, duties, and margins.
Adhering to these steps can help manufacturers successfully enter international markets.
Halva export compliance & certifications
Compliance with export regulations and certifications is essential for Halva manufacturers to access global markets.
European Union
EU regulations require compliance with food safety standards like EU Regulation 178/2002. Common certifications include:
- ISO 22000
- HACCP
- Organic certification (if applicable)
United States
The US mandates adherence to FDA regulations. Key certifications include:
- FDA registration
- Non-GMO certification
- USDA Organic (if applicable)
Middle East
Halal certification is critical for Middle Eastern markets. Additional requirements include:
- Halal certification
- Compliance with Gulf Standards Organization (GSO) regulations
Manufacturers should also avoid common issues like incomplete documentation or non-compliant labeling to prevent customs rejections.
Packaging & labeling requirements for Halva
Proper packaging and labeling are essential to meet buyer expectations and regulatory standards for Halva.
Preferred packaging types:
- Plastic tubs for retail sales
- Vacuum-sealed packs for extended shelf life
- Bulk packaging for foodservice and distributors
Mandatory label elements:
- Product name and description
- Ingredient list with allergens highlighted
- Net weight
- Manufacturer details
- Expiration date
- Storage instructions
Using eco-friendly materials like biodegradable plastics or recyclable paper can also appeal to sustainability-focused buyers.
What's the average wholesale price for Halva?
Wholesale pricing for Halva varies based on quality, origin, and market demand. Prices are typically quoted as FOB (Free on Board) or CIF (Cost, Insurance, and Freight).
- Factors influencing price: Ingredient quality, certifications, packaging, and shipping costs.
| Grade/Type | Price Range | Unit | Notes |
|---|---|---|---|
| Standard Halva | $3.00 - $4.50 | per kg | Commonly exported from Turkey and Greece |
| Premium Organic Halva | $5.50 - $7.00 | per kg | Includes organic certification |
| Halva with Additives (e.g., nuts, chocolate) | $4.00 - $6.00 | per kg | Popular in premium markets |
| Bulk Halva | $2.50 - $3.50 | per kg | For foodservice and wholesale buyers |
Manufacturers should account for freight, duties, and packaging costs when setting prices.
How to find Halva buyers, importers, distributors
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FAQs
What's included in the Halva buyer database?
The Halva buyer database includes verified contact information of importers, distributors, wholesalers, and retail chains that are actively sourcing Halva. Each entry usually includes the name of the company, the country, type of buyer, contact person (when available), email, phone number, and notes on the product focus. Many entries also have LinkedIn profiles or websites for easy outreach.
What countries import the most Halva?
The top Halva importing countries include the United States, the United Kingdom, Canada, Russia, and Germany. These countries have a high demand for Halva, a popular dessert in Middle Eastern and Mediterranean cuisines. Emerging markets in Asia and the Gulf region are also seeing steady growth in Halva imports.
What's the minimum order quantity buyers expect?
Minimum order quantities (MOQs) for Halva can vary based on the type of buyer. Retail chains and importers usually expect MOQs of 1-2 pallets per SKU, while distributors and wholesalers may order larger quantities. Offering flexible MOQs can increase the chances of securing trial orders from potential buyers.
Should I offer FOB or CIF pricing when exporting Halva?
Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common trade terms in the Halva export business. FOB pricing is often preferred by experienced buyers who handle their own logistics. On the other hand, CIF pricing is suitable for newer buyers or those who prefer a turnkey delivery option. Offering both options can appeal to a larger diversity of international buyers.
What is the HS code for Halva?
The Harmonized System (HS) code for Halva is 190490, which covers a broad category of prepared foods obtained by the swelling or roasting of cereals or cereal products. It is crucial to verify this code with your local customs broker or trade authority, as accurate HS classification ensures easier customs clearance and proper tariff application.
How do I contact the Halva buyers from the database?
To contact Halva buyers from the database, you can use the provided contact details, typically via email, phone, or LinkedIn. Begin with a short, personalized introduction, include your company's information, Halva product catalog, any certifications (e.g., Organic, Halal), and inquire if they're currently sourcing new suppliers. Following up after 5-7 days is recommended to increase response rates.

