Find Global American Wine Buyers, Importers, Distributors
Connect with verified American Wine importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!

Scott Laboratories
Paladar London

Amale Oak Importers, LLC

Andenweine.de
About markets & trends in the American Wine industry
The American wine industry is a dynamic and growing market, driven by increasing consumer interest in premium and sustainable products. The global demand for American wine has surged due to its reputation for quality and innovation.
Health-conscious trends have encouraged the growth of organic and low-sulfite wines, while sustainability initiatives have boosted the appeal of eco-friendly packaging and production methods. Additionally, the rise of e-commerce has expanded accessibility to American wines globally.
Consumption patterns are shifting, with younger demographics exploring niche and premium wine varieties. Emerging markets in Asia and South America are showing increased interest, while traditional markets in Europe continue to value American wines for their diversity and quality.
Which countries import the most American Wine?
American wine is exported to numerous countries worldwide, with certain regions dominating import volumes.
- Europe: The United Kingdom, Germany, and France are leading importers, with the UK accounting for a significant share of American wine exports.
- Asia: China, Japan, and South Korea are key markets, driven by a growing middle class and interest in Western wine culture.
- North America: Canada remains a top importer due to proximity and shared trade agreements.
- Emerging Markets: Brazil, India, and the UAE are showing steady growth in demand for American wines.
While traditional markets like Europe dominate, emerging regions are rapidly increasing their share, offering new opportunities for manufacturers.
American Wine buyer segments and preferences
Understanding buyer segments is crucial for manufacturers aiming to succeed in the American wine export market.
- Retail Chains: Require consistent supply and competitive pricing. Focus on popular varieties and reliable logistics.
- Specialty Wine Shops: Seek unique, premium, or niche wines to cater to discerning customers. Emphasize quality and storytelling.
- Restaurants & Hospitality: Demand wines that pair well with diverse cuisines. Highlight versatility and food pairing suggestions.
- Online Retailers: Look for wines with strong branding and digital marketing support. Ensure compliance with e-commerce packaging standards.
- Private Label Buyers: Require customizable options for branding. Offer flexibility in packaging and labeling.
Manufacturers should tailor their approach to meet the specific needs of each buyer segment.
How to export American Wine internationally
Exporting American wine requires careful planning and adherence to international trade protocols.
- Market Research: Identify target markets and understand their preferences and regulations.
- Obtain Export Licenses: Secure necessary permits and certifications from regulatory bodies.
- Labeling Compliance: Ensure labels meet the requirements of the destination country.
- Logistics Planning: Choose reliable shipping partners and optimize freight costs.
- Customs Documentation: Prepare accurate export documentation, including invoices and certificates of origin.
- Quality Assurance: Conduct thorough quality checks to meet international standards.
Following these steps can help manufacturers streamline their export process and avoid common pitfalls.
American Wine export compliance & certifications
Compliance with export regulations and certifications is essential for accessing global markets.
European Union
Exporters must meet EU standards for wine labeling, additives, and geographical indications.
- Protected Designation of Origin (PDO)
- Protected Geographical Indication (PGI)
- Organic Certification (if applicable)
Asia
Countries like China and Japan require specific labeling and import permits.
- Chinese Import Food Labeling Standards
- Japan's Liquor Tax Law Compliance
Middle East
Halal certification may be required for non-alcoholic wine variants.
- Halal Certification
- Customs Clearance Documentation
Manufacturers should stay updated on regulatory changes to avoid shipment rejections.
Packaging & labeling requirements for American Wine
Proper packaging and labeling are critical for exporting American wine successfully.
Packaging Formats:
- Glass bottles (standard and premium designs)
- Bag-in-box options for bulk buyers
- Eco-friendly packaging for sustainability-focused markets
Mandatory Label Elements:
- Product name and type
- Alcohol content
- Volume
- Producer/importer details
- Country of origin
- Allergen information
Manufacturers should also consider buyer preferences, such as premium designs for high-end markets or lightweight materials for cost efficiency.
What's the average wholesale price for American Wine?
Wholesale pricing for American wine varies based on quality, type, and market demand. Prices are typically quoted FOB (Free on Board) from the United States.
- Entry-Level Wines: $3–$7 per bottle
- Mid-Range Wines: $8–$15 per bottle
- Premium Wines: $16–$50 per bottle
- Luxury Wines: $51+ per bottle
Exporters should account for additional costs such as freight, duties, and packaging when setting prices.
| Grade/Type | Price Range | Unit | Notes |
|---|---|---|---|
| Entry-Level | $3–$7 | Per Bottle | Basic table wines |
| Mid-Range | $8–$15 | Per Bottle | Popular varietals |
| Premium | $16–$50 | Per Bottle | High-quality, niche wines |
| Luxury | $51+ | Per Bottle | Exclusive, limited editions |
How to find American Wine buyers, importers, distributors
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FAQs
What's included in the American Wine buyer database?
The American Wine buyer database features verified contact details of importers, distributors, wholesalers, and retail chains that are actively sourcing American Wine. Each entry typically includes the company name, country, buyer type, contact person (when available), email, phone number, and notes on product focus (e.g., Cabernet Sauvignon, Pinot Noir, Chardonnay, Merlot). Many entries also include LinkedIn profiles or websites for convenient outreach.
What countries import the most American Wine?
The top American Wine importing countries include Canada, the United Kingdom, Japan, China, and Germany. While the European market is traditionally known for its own wine production, it is also a significant consumer of American wines. Asian markets are also showing a rising interest in American wines, particularly in premium and boutique selections.
What's the minimum order quantity buyers expect?
Minimum order quantities (MOQs) can vary by buyer type. Retail chains and importers typically expect MOQs of 1-2 pallets per SKU, while distributors and wholesalers may order in larger volumes. Boutique wine shops or restaurants may start with smaller volumes, especially for first-time orders. Exporters offering flexible MOQs are more likely to secure trial orders.
Should I offer FOB or CIF pricing when exporting American Wine?
Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in the wine trade. FOB pricing is preferred by experienced buyers who manage their own logistics. CIF pricing is ideal for newer buyers or those who prefer a turnkey delivery option. Offering both options can help appeal to a wider range of international buyers.
What is the HS code for American Wine?
The main HS codes for American Wine exports are 220421, which covers Wine of fresh grapes, including fortified wines, in containers holding 2 liters or less, and 220429, which covers Wine of fresh grapes, including fortified wines, in containers holding more than 2 liters. It's essential to verify the specific subheading with your customs broker or local trade authority to ensure smoother customs clearance and proper tariff application.
How do I contact the American Wine buyers from the database?
You can reach out directly using the contact details provided in the database — typically via email, phone, or LinkedIn. Start with a brief, personalized introduction, include your company info, American Wine product catalog, certifications (e.g., Organic, Biodynamic), and ask if they're currently sourcing new suppliers. Following up after 5–7 days is recommended for better response rates.

