Find Global Confectionery Buyers, Importers, Distributors

Looking to grow your Confectionery exports? Our Confectionery buyer database provides verified contact details of importers, distributors, and wholesale buyers sourcing Confectionery across major international markets. Connect with companies that match your scale and supply capabilities—from boutique retailers to large-scale distributors. Find the right B2B leads fast with our efficient lead generation process. Start growing your international sales with reliable Confectionery importers and wholesale buyers in just a few clicks.

Top Confectionery Buyers, Importers, Distributors

Connect with verified Confectionery importers, wholesalers, and bulk buyers worldwide. These trusted partners are actively sourcing from reliable suppliers. Start growing your sales and global reach today!

Rakuten

Rakuten is one of Japan’s largest online marketplaces, offering a vast range of products across multiple categories, including electronics, fashion, home goods, beauty, and food & beverages. The platform operates as a shopping mall-style marketplace, allowing businesses and independent sellers to create personalized storefronts and sell directly to consumers. Unlike traditional e-commerce retailers, Rakuten provides a diverse shopping experience with a mix of well-known brands, specialty stores, and unique regional products. Food & Beverage on Rakuten Rakuten is a major destination for food lovers, offering an extensive selection of groceries, gourmet foods, and beverages. Key categories include: Japanese Specialty Foods – Rakuten is a go-to platform for authentic Japanese ingredients, including miso, soy sauce, seaweed, dried fish, and rice. Regional specialties such as Kyoto matcha, Hokkaido dairy products, and A5-grade wagyu beef are widely available. Snacks & Confectionery – Customers can find popular Japanese snacks like Pocky, mochi, dorayaki, senbei (rice crackers), and a variety of traditional and modern sweets from local artisans and major confectionery brands. Fresh & Frozen Foods – Rakuten offers fresh seafood, premium meats, seasonal fruits, and frozen meals from reputable suppliers, making it a great resource for high-quality groceries. Instant & Packaged Foods – A wide variety of instant ramen, curry packs, and pre-made meal kits are available, catering to those looking for quick and easy meal solutions. Beverages – The platform features an impressive range of Japanese teas (green tea, matcha, hojicha), sake, shochu, craft beers, and imported wines. Specialty coffee, health drinks, and energy drinks are also widely available. Health & Organic Foods – Rakuten has a strong selection of organic, gluten-free, and health-conscious food options, catering to those with dietary preferences or restrictions.

Korea, Republic of South Korea

Jd

JD.com (Jingdong) – Products & Food/Beverage Offerings JD.com is one of China’s largest e-commerce platforms, known for its vast selection of products across categories like electronics, home appliances, fashion, beauty, and groceries. Unlike marketplace-style platforms, JD.com primarily operates on a direct retail model, meaning it procures, stores, and ships products directly to customers, ensuring high-quality standards, fast delivery, and authentic goods. Additionally, JD’s third-party marketplace allows select merchants to sell their products, expanding the variety available to consumers. Food & Beverage on JD.com JD.com has a strong presence in food and beverage sales, offering a broad selection of local and international groceries, fresh produce, and specialty items. Key categories include: Fresh Produce & Seafood – JD.com is a leading supplier of fresh fruits, vegetables, meat, and seafood, leveraging its cold-chain logistics network to ensure products stay fresh during delivery. Premium imported seafood, Wagyu beef, and organic vegetables are widely available. Dairy & Beverages – The platform offers a variety of milk, yogurt, and plant-based dairy alternatives, alongside popular Chinese teas, herbal drinks, coffee, energy drinks, and soft drinks. Imported and domestic alcoholic beverages, including baijiu, wine, whiskey, and craft beers, are also well-stocked. Snacks & Confectionery – JD.com features a large selection of Chinese and international snacks, including nuts, dried fruits, mooncakes, biscuits, chocolate, and traditional sweets. Popular snack brands like Three Squirrels (nuts) and White Rabbit (candy) are frequently available. Instant & Packaged Foods – JD.com carries a huge variety of instant noodles, ready-to-eat meals, canned foods, sauces, and condiments from China’s top brands, as well as imported products from Japan, Korea, and the West. Health & Organic Foods – JD.com caters to health-conscious consumers with organic, gluten-free, sugar-free, and functional food products, including protein powders, vitamins, and dietary supplements. Luxury & Imported Foods – The platform also provides a selection of high-end and imported gourmet foods, including European cheeses, premium chocolates, caviar, and truffle products.

China

WALGREEN CO.

Walgreens – Products & Food & Beverage Offerings Walgreens is one of the largest pharmacy and retail chains in the United States, with thousands of locations nationwide. While it is primarily known for prescription medications and healthcare products, Walgreens also offers a wide range of everyday essentials, including groceries, beverages, snacks, and convenience foods. Products Sold at Walgreens Walgreens carries products in several key categories: Pharmacy & Health – Prescription medications, over-the-counter drugs, vitamins, and medical supplies. Beauty & Personal Care – Skincare, cosmetics, hair care, and grooming products. Household Essentials – Cleaning supplies, paper products, pet care, and seasonal items. Electronics & Office Supplies – Batteries, chargers, headphones, and school/office supplies. Food & Beverage – A selection of snacks, drinks, pantry staples, and convenience meals. Food & Beverage at Walgreens While Walgreens is not a full-service grocery store, it provides a convenient selection of food and drinks, especially for quick snacks, beverages, and meal solutions. Key Food & Beverage Categories Snacks & Packaged Foods – Chips, cookies, crackers, popcorn, nuts, and granola bars from popular brands like Lay’s, Doritos, Nabisco, and Blue Diamond. Candy & Confectionery – Chocolates, gummies, and classic sweets from brands like Hershey’s, Reese’s, and M&M’s. Beverages – Soft drinks, bottled water, juices, coffee, tea, and energy drinks from brands like Coca-Cola, Pepsi, Gatorade, and Starbucks. Frozen & Refrigerated Foods – Ice cream, frozen meals, frozen pizzas, and dairy products such as milk, yogurt, and cheese. Pantry Staples – Bread, cereals, canned goods, pasta, peanut butter, and condiments. Health-Focused & Organic Foods – Protein bars, sugar-free snacks, gluten-free options, and nutritional supplements. Grab-and-Go Meals – Pre-packaged sandwiches, salads, microwaveable meals, and deli snacks for convenience. Alcohol (Select Locations) – Some Walgreens stores sell beer, wine, and spirits.

Lazada

Lazada – Products & Food & Beverage Offerings Lazada is one of the largest e-commerce platforms in Southeast Asia, operating in countries like the Philippines, Indonesia, Malaysia, Thailand, Vietnam, and Singapore. It functions as a marketplace where third-party sellers, brands, and official stores offer a wide range of products, similar to Amazon or Shopee. Lazada is backed by Alibaba Group, leveraging its technology and logistics to provide a seamless online shopping experience. Products Sold on Lazada Lazada offers a broad selection of items across multiple categories, including: Electronics & Gadgets – Smartphones, laptops, gaming accessories, and home appliances. Fashion & Beauty – Clothing, shoes, makeup, skincare, and personal care items. Home & Living – Furniture, décor, kitchenware, and storage solutions. Health & Wellness – Supplements, fitness equipment, and medical supplies. Automotive & Tools – Car accessories, repair tools, and DIY hardware. Toys & Baby Products – Children's toys, baby formula, and parenting essentials. Food & Beverage on Lazada Lazada has a strong presence in grocery and food-related products, offering both local and international brands. Key categories include: Packaged & Instant Foods – Instant noodles, canned goods, ready-to-eat meals, and snacks from brands like Lucky Me!, Nissin, M.Y. San, and Century Tuna. Beverages – Coffee, tea, soft drinks, energy drinks, and alcoholic beverages, including local and imported wines and liquors. Snacks & Confectionery – Chips, biscuits, chocolates, candies, and nuts from both local brands and international names like Oreo, Toblerone, and Lay’s. Cooking Essentials & Condiments – Cooking oils, soy sauce, vinegar, spices, and specialty ingredients such as sinigang mix, bagoong (shrimp paste), and adobo seasoning. Fresh & Frozen Foods – Some sellers offer frozen meats, seafood, fruits, and vegetables, though availability depends on location. Health & Organic Foods – Gluten-free, sugar-free, and organic products, including superfoods like chia seeds, quinoa, and plant-based milk.

Philippines

About markets & trends in the Confectionery industry

The global confectionery market is experiencing significant growth, driven by evolving consumer preferences and innovative product offerings. Health-conscious trends are reshaping the industry, with a rising demand for low-sugar, organic, and functional confectionery products.

Regions like Asia-Pacific and the Middle East are witnessing increased confectionery consumption due to urbanization and rising disposable incomes. Premium and niche products, such as artisanal chocolates and plant-based candies, are gaining traction among affluent consumers.

Sustainability is another key driver, with buyers prioritizing eco-friendly packaging and ethically sourced ingredients. Manufacturers focusing on these trends can tap into lucrative opportunities in emerging and established markets.

Which countries import the most Confectionery?

Confectionery imports are dominated by developed and emerging economies, reflecting diverse consumer demands worldwide.

Europe: Germany, the UK, and France are leading importers, with Germany accounting for over 15% of European imports.
Asia: China, Japan, and South Korea are key markets, driven by growing middle-class populations and premium product demand.
North America: The US leads imports, with a focus on innovative and functional confectionery.
Middle East: Saudi Arabia and the UAE are emerging as significant importers, fueled by a young and diverse population.

Traditional markets like Europe and North America remain strong, while Asia and the Middle East are rapidly growing due to shifting consumption patterns.

Confectionery buyer segments and preferences

Confectionery buyers vary widely, each with distinct preferences and requirements. Understanding these segments is crucial for manufacturers.

Retail Chains: Focus on high-volume, competitively priced products with consistent quality and attractive packaging.
Specialty Stores: Demand premium, artisanal, or niche products that cater to specific consumer preferences.
Foodservice Providers: Require bulk packaging and versatile products suitable for diverse culinary applications.
Online Retailers: Look for unique, high-margin products with strong branding and shelf appeal.
Distributors: Prioritize reliable supply chains and products that meet regional regulatory standards.

How to export Confectionery internationally

Exporting confectionery requires careful planning and adherence to international trade regulations. Follow these steps for a successful process:

Research target markets to understand demand, competition, and regulatory requirements.
Ensure compliance with export documentation, including invoices, certificates of origin, and customs declarations.
Adopt proper labeling and packaging aligned with destination country standards.
Obtain necessary certifications, such as ISO, HACCP, or organic certifications, if applicable.
Partner with reliable logistics providers to ensure timely and safe delivery.
Stay updated on tariffs, duties, and trade agreements to optimize pricing and profitability.

Confectionery export compliance & certifications

Compliance with regulatory standards is essential for exporting confectionery to international markets. Requirements vary by region:

European Union

Products must meet EU food safety standards, including allergen labeling and traceability. Common certifications include:

ISO 22000
HACCP
Fairtrade Certification

United States

Compliance with FDA regulations is mandatory, including accurate nutritional labeling. Key certifications include:

USDA Organic
Non-GMO Project Verified
Kosher Certification

Middle East

Halal certification is often required, along with adherence to local food safety standards.

To avoid rejections, ensure accurate documentation, proper labeling, and adherence to quality standards.

Packaging & labeling requirements for Confectionery

Proper packaging and labeling are critical for confectionery exports, ensuring compliance and consumer appeal.

Preferred packaging types include:

Flexible pouches for candies and gummies
Eco-friendly boxes for premium chocolates
Resealable bags for bulk products

Mandatory label elements include:

Product name and description
Ingredient list and allergen information
Nutritional facts
Country of origin
Expiration date

Using sustainable materials, such as biodegradable or recyclable packaging, can enhance brand value and meet buyer expectations.

What's the average wholesale price for Confectionery?

Wholesale confectionery prices vary based on quality, origin, and market demand. Prices are typically quoted as FOB or CIF, depending on the trade terms.

Premium Chocolates: $15–$25 per kg, often sourced from Belgium or Switzerland.
Sugar Confectionery: $5–$10 per kg, with competitive pricing from Asian manufacturers.
Functional Candies: $10–$20 per kg, reflecting added health benefits or unique ingredients.

Grade/Type	Price Range	Unit	Notes
Premium Chocolates	$15–$25	per kg	Belgium, Switzerland origin
Sugar Confectionery	$5–$10	per kg	Mass-market products
Functional Candies	$10–$20	per kg	Health-focused ingredients
Organic Gummies	$12–$18	per kg	US/EU certified

Consider freight, duties, and packaging costs when calculating final export prices.

How to find Confectionery buyers, importers, distributors

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FAQs

What's included in the Confectionery buyer database?

The Confectionery buyer database includes verified contact details of importers, distributors, wholesalers, and retail chains that are actively sourcing confectionery products. Each entry in the database typically contains the company name, country, buyer type, contact person (when available), email, phone number, and notes on the specific range of confectionery products they focus on. Many entries also include LinkedIn profiles or websites for easy outreach.

What countries import the most Confectionery?

The top confectionery importing countries include the United States, Germany, United Kingdom, France, and Canada. The U.S. and European countries have a high demand for confectionery products, especially for premium and organic sweets. Emerging markets in Asia and the Middle East are also seeing a steady growth in confectionery imports.

What's the minimum order quantity buyers expect?

Minimum order quantities (MOQs) for confectionery products vary by buyer type. Retail chains and importers typically expect MOQs of 1–2 pallets per SKU, while distributors and wholesalers may order larger volumes in bulk. Foodservice buyers often start with smaller volumes, especially for first-time orders. Exporters offering flexible MOQs are more likely to secure trial orders.

Should I offer FOB or CIF pricing when exporting Confectionery?

Both FOB (Free on Board) and CIF (Cost, Insurance, Freight) are common in confectionery trade. FOB pricing is preferred by experienced buyers who handle their own logistics. CIF pricing is ideal for newer buyers or those who prefer a turnkey delivery option. Offering both options allows you to appeal to a wider range of international confectionery buyers.

What is the HS code for Confectionery?

The main HS code for confectionery exports is 1704, which covers sugars, sugar confectionery, and chocolate. This category includes the following subcodes: Sugar confectionery – 170490, Chocolate and other food preparations containing cocoa – 1806. It's important to verify the specific subheading with your customs broker or local trade authority. Accurate HS classification ensures smoother customs clearance and proper tariff application.

How do I contact the Confectionery buyers from the database?

You can reach out directly using the contact details provided in the database — typically via email, phone, or LinkedIn. Start with a short, personalized introduction, include your company info, confectionery product catalog, certifications (e.g., Organic, Halal), and ask if they're currently sourcing new suppliers. Following up after 5–7 days is recommended for better response rates.