Find Buyers, Importers, Distributors in Philippines

The Philippines is a vibrant and growing market in Southeast Asia, playing a significant role in global trade. With a population exceeding 113 million and a rapidly expanding middle class, the country has a strong demand for imported goods, particularly in the food and beverage sector. In 2023, the Philippines imported over $140 billion worth of goods, with food and beverage products making up a substantial portion of this figure.

The Philippines is known for its openness to international trade, with a business-friendly environment and policies that encourage imports. The country’s strategic location in Asia makes it a gateway for trade in the region, and its membership in trade agreements such as the ASEAN Free Trade Area (AFTA) further facilitates market access. Filipino consumers are increasingly seeking high-quality, innovative, and diverse food and beverage products, creating ample opportunities for international manufacturers and suppliers.

The food and beverage industry is one of the most dynamic sectors in the Philippines, with a growing appetite for imported products. In 2023, food and beverage imports were valued at over $10 billion, reflecting the country’s reliance on international suppliers to meet domestic demand.

Key product categories include:

• Processed foods and snacks
• Dairy products, including milk, cheese, and butter
• Meat and poultry products
• Seafood, both fresh and frozen
• Beverages, such as wine, beer, and specialty drinks
• Fruits and vegetables, particularly apples, grapes, and oranges
• Specialty and gourmet items

Fast-growing segments include:

• Plant-based and vegan products
• Organic and health-focused foods
• Ready-to-eat meals and convenience snacks
• Functional beverages and energy drinks

Manufacturers targeting the Philippines can connect with a diverse range of buyers. Here are the key buyer types:

• Importers: These businesses handle large-scale procurement and customs clearance. They often work with a network of distributors and retailers, prioritizing consistent quality, competitive pricing, and reliable delivery.
• Distributors: Distributors supply products to wholesalers, supermarkets, and foodservice providers. They value shelf-ready packaging, stable supply chains, and products that cater to local tastes.
• Retail Chains: Supermarkets, hypermarkets, and specialty food stores often source directly from manufacturers or through importers. They look for innovative, trend-driven, and certified products that appeal to Filipino consumers.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, presentation, and portion sizes. They often require bulk packaging or custom product variations.
• Online Retailers: E-commerce platforms are rapidly growing in the Philippines, offering opportunities for direct-to-consumer sales. These buyers prioritize attractive packaging and products with a strong online presence.

Exporting to the Philippines involves several steps. Here is a simplified guide for manufacturers:

• Research the Philippine Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet the requirements set by the Food and Drug Administration (FDA) Philippines and the Bureau of Customs (BOC).
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in Philippine import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register Your Product: Some products, especially food and beverages, must be registered with the FDA Philippines before entry.

Certifications are essential for exporting food and beverage products to the Philippines. They help ensure compliance with local regulations and build trust with buyers.

Key certifications include:

• FDA Philippines Approval: Mandatory for all food and beverage products.
• Halal Certification: Important for catering to the significant Muslim population in the Philippines.
• ISO 22000 or ISO 9001: Demonstrates quality management systems and food safety.
• Organic Certification: For organic food and drink products.
• HACCP Certification: Ensures food safety and is often requested by importers and distributors.
• Fair Trade and Ethical Certifications: Increasingly valued by socially conscious consumers.

Packaging and labeling are critical factors for success in the Philippine market. Buyers and consumers expect products to be well-packaged, clearly labeled, and compliant with local regulations.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and convenience stores.
• Bulk packaging: For foodservice providers and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are gaining popularity.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional information
• Allergen declarations
• Best-before or expiration date
• FDA Philippines compliance marks