Find Buyers, Importers, Distributors in Peru

Peru has emerged as a key player in global trade, particularly in the food and beverage sector. With a growing economy and a population of over 33 million, the country is increasingly reliant on imports to meet its domestic demand. In 2023, Peru's total imports exceeded $50 billion, with food and beverage products accounting for a significant portion of this figure.

Peru's import market is characterized by its openness to international suppliers, thanks to favorable trade agreements and a business-friendly regulatory environment. The country has signed multiple free trade agreements (FTAs), including those with the United States, the European Union, and China, making it easier for manufacturers to access the Peruvian market. Additionally, the government has streamlined import procedures to encourage foreign trade, making Peru an attractive destination for exporters.

The demand for high-quality, innovative, and diverse food and beverage products is on the rise in Peru. Consumers are increasingly seeking international flavors, organic options, and specialty items, creating ample opportunities for manufacturers worldwide. The country's strategic location in South America also makes it a gateway for accessing other regional markets.

The food and beverage sector is one of the fastest-growing import categories in Peru. In 2023, food and beverage imports were valued at over $5 billion, reflecting a steady annual growth rate.

Key product categories include:

• Processed foods and snacks
• Dairy products, including cheese and milk powder
• Alcoholic beverages such as wine, beer, and spirits
• Specialty coffee and tea
• Seafood and frozen fish
• Fruits and vegetables, particularly exotic and organic varieties
• Plant-based and vegan products

Fast-growing segments include:

• Organic and health-focused foods
• Functional beverages and energy drinks
• Ready-to-eat meals and convenience snacks
• Gluten-free and allergen-free products

Manufacturers targeting Peru can connect with a variety of buyer types in the food and beverage industry. Here are the main segments:

• Importers: These companies handle large-scale procurement and manage customs clearance. They often work with international suppliers to source high-quality and innovative products.
• Distributors: Distributors supply goods to wholesalers, retailers, and foodservice providers. They prioritize reliable delivery, competitive pricing, and strong branding.
• Retail Chains: Supermarkets and specialty food stores are key buyers in Peru. They look for trend-driven products, such as organic and health-focused items, to meet consumer demand.
• Wholesalers: Wholesalers purchase in bulk and sell to smaller retailers or foodservice businesses. They value cost-effective products with broad market appeal.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies require high-quality ingredients and specialty items. They often seek customized packaging or unique flavors.
• E-commerce Platforms: Online marketplaces are growing rapidly in Peru, offering opportunities for international brands to reach consumers directly.

Exporting to Peru involves several steps. Here is a simplified guide for manufacturers:

• Research the Peruvian Market: Understand the demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Familiarize yourself with Peru's import regulations, including health and safety standards for food and beverages.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in Peruvian import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register Your Product: Certain food and beverage items may require registration with Peruvian authorities before entry.
• Leverage Trade Agreements: Take advantage of Peru's free trade agreements to reduce tariffs and streamline the export process.

Certifications are crucial for exporting food and beverage products to Peru. They help build trust with buyers and ensure compliance with local regulations.

Key certifications include:

• Sanitary Registration: Mandatory for food and beverage products to ensure they meet health and safety standards.
• ISO 22000 or ISO 9001: Demonstrates adherence to international quality management systems.
• HACCP Certification: Required for food safety management.
• Organic Certification: For organic products, recognized by Peruvian authorities.
• Fair Trade Certification: Increasingly valued by Peruvian consumers and retailers.
• Halal and Kosher Certifications: Often requested for niche markets.

Additional certifications, such as Non-GMO or Gluten-Free, can also enhance your product's appeal in the Peruvian market.

Packaging and labeling play a critical role in the success of food and beverage products in Peru. Buyers and consumers expect well-packaged and clearly labeled goods that comply with local regulations.

Preferred packaging types:

• Retail-ready packaging: Ideal for supermarkets and specialty stores.
• Bulk packaging: Suitable for wholesalers and foodservice providers.
• Eco-friendly packaging: Recyclable and biodegradable materials are gaining popularity among Peruvian consumers.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (mandatory for food and beverages)
• Allergen declarations
• Best-before or expiration date
• Compliance marks and certifications

Manufacturers should also consider adding bilingual labels (Spanish and English) to cater to a broader audience and ensure regulatory compliance.