Find Buyers, Importers, Distributors in Panama

Panama is a strategic hub for global trade, thanks to its geographic location and the Panama Canal, which connects the Atlantic and Pacific Oceans. The country has established itself as a gateway for international commerce, making it an attractive market for manufacturers in the food and beverage industry. In recent years, Panama has shown steady growth in imports, with food and beverage products being among the top categories. The country’s growing middle class and increasing demand for high-quality, diverse food options have created significant opportunities for international suppliers.

Panama’s trade policies are designed to encourage imports, with low tariffs on many food products and free trade agreements (FTAs) with key global markets. The country is also part of the Central American Integration System (SICA), which facilitates regional trade. For manufacturers, Panama offers a business-friendly environment with simplified import procedures, making it easier to enter the market and connect with buyers.

The food and beverage sector is one of the most dynamic import markets in Panama. In 2023, food imports accounted for a significant portion of the country’s total imports, reflecting the growing demand for international products.

Key imported food and beverage categories include:

• Processed foods and snacks
• Dairy products, including cheese and milk powder
• Fresh and frozen meats
• Seafood and fish products
• Fruits and vegetables, particularly tropical and exotic varieties
• Alcoholic beverages, such as wine, beer, and spirits
• Non-alcoholic beverages, including juices and energy drinks
• Specialty and organic food items

Fast-growing segments include:

• Organic and health-focused products
• Plant-based and vegan alternatives
• Convenience foods and ready-to-eat meals
• Premium alcoholic beverages

Manufacturers targeting Panama’s food and beverage market can connect with a variety of buyer types. Here are the main segments:

• Importers: These companies specialize in bringing international products into Panama. They handle customs clearance and often distribute to wholesalers or retailers. Importers prioritize consistent quality, competitive pricing, and reliable supply chains.
• Distributors: Distributors play a key role in supplying products to supermarkets, specialty stores, and foodservice providers. They value shelf-ready packaging, branding, and a stable supply of goods.
• Retail Chains: Supermarkets and grocery stores, such as Rey and Super 99, are major buyers of imported food and beverages. They look for innovative products that cater to consumer trends, such as organic or health-focused items.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies are significant buyers of specialty and bulk food products. They often require customized packaging and high-quality ingredients.
• Wholesalers: These buyers purchase in bulk and supply smaller retailers or foodservice businesses. They seek cost-effective products with broad market appeal.
• Online Retailers: E-commerce platforms are emerging as a growing channel for imported food and beverage products, particularly among younger, tech-savvy consumers.

Exporting food and beverages to Panama involves several key steps. Here’s a practical guide for manufacturers:

• Market Research: Understand the demand for your product in Panama, identify target buyer segments, and analyze pricing trends.
• Compliance with Regulations: Ensure your products meet Panama’s import requirements, including health and safety standards.
• Prepare Documentation: Key documents include a commercial invoice, packing list, bill of lading, certificate of origin, and any required health or quality certifications.
• Partner with a Local Importer or Distributor: Collaborating with a local partner can simplify the process of entering the market and navigating regulatory requirements.
• Choose the Right Shipping Method: Select a reliable freight forwarder with experience in handling food and beverage products.
• Understand Tariffs and Duties: Familiarize yourself with Panama’s tariff structure and take advantage of any applicable trade agreements.
• Promote Your Product: Invest in marketing and branding to appeal to Panamanian consumers and stand out in a competitive market.

To export food and beverages to Panama, manufacturers must comply with specific certifications and standards to ensure product safety and quality.

Key certifications include:

• Health Certificates: Required for all food and beverage imports to verify safety and compliance with Panamanian regulations.
• Sanitary Registration: All food products must be registered with Panama’s Ministry of Health (MINSA).
• ISO Certifications: ISO 22000 for food safety management and ISO 9001 for quality management are highly valued by buyers.
• Organic Certification: Products labeled as organic must meet recognized international standards.
• Halal and Kosher Certifications: These are important for catering to specific consumer segments in Panama.
• GFSI-Recognized Schemes: Certifications such as BRC, IFS, and SQF are often required by larger buyers and retailers.

Packaging and labeling are critical factors for success in Panama’s food and beverage market. Buyers and consumers expect products to be well-packaged and clearly labeled.

Preferred packaging types:

• Retail-ready packaging: Ideal for supermarkets and convenience stores.
• Bulk packaging: Common for foodservice providers and wholesalers.
• Eco-friendly packaging: Recyclable and biodegradable materials are gaining popularity among environmentally conscious consumers.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (mandatory for packaged foods)
• Allergen declarations
• Expiration or best-before date
• Sanitary registration number (issued by MINSA)

Adopting sustainable packaging practices can also enhance your product’s appeal, as Panamanian consumers increasingly value environmentally friendly options.