Find Buyers, Importers, Distributors in Pakistan
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RICE PARTNERS PVT. LTD.
METRO PAKISTAN (PVT.) LIMITED. (STARGATE STORE).
Roshan Packages Limited
Sadruddin & Co
Top Countries Exporting to Pakistan
Pakistan Food & Beverage Import Certifications
About the import market in Pakistan
Pakistan, strategically located at the crossroads of South Asia, the Middle East, and Central Asia, plays a significant role in global trade. With a population exceeding 240 million, it is one of the largest consumer markets in the world. The food and beverage industry is a critical component of Pakistan's import market, driven by the growing demand for diverse and high-quality products. In recent years, Pakistan has imported food and beverages worth over $6 billion annually, with key items including edible oils, dairy products, and processed foods.
Pakistan's trade policies are increasingly geared towards facilitating imports, with reduced tariffs on essential goods and a focus on improving ease of doing business. International suppliers are highly sought after, particularly for products that meet local tastes and dietary preferences. The country's importers value competitive pricing, consistent quality, and adherence to Islamic dietary laws, making it a lucrative market for manufacturers in the food and beverage sector.
Top imported products in Pakistan
The food and beverage sector in Pakistan is a dynamic and growing market. Key imported product categories include:
- Edible oils and fats (palm oil, soybean oil)
- Dairy products (powdered milk, cheese, and butter)
- Processed and packaged foods
- Fruits and vegetables (apples, oranges, and dates)
- Seafood (frozen fish and prawns)
- Beverages (juices, energy drinks, and non-alcoholic beverages)
Fast-growing segments include:
- Organic and health-focused products
- Halal-certified processed foods
- Ready-to-eat meals
- Plant-based and vegan alternatives
Who are the main buyers in Pakistan?
Manufacturers targeting Pakistan's food and beverage market can connect with various buyer types:
- Importers: These are large-scale buyers who handle customs clearance and distribution. They prioritize products that meet local dietary preferences and Halal certification standards.
- Distributors: Distributors supply to retailers, wholesalers, and foodservice providers. They value consistent supply, attractive packaging, and competitive pricing.
- Retail Chains: Supermarkets and grocery stores often source directly from manufacturers or importers. They seek innovative, trend-driven, and certified products to cater to a diverse customer base.
- Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on quality, taste, and presentation. They often require bulk packaging and customized product offerings.
- Online Marketplaces: E-commerce platforms are growing rapidly in Pakistan, offering opportunities for international brands to reach consumers directly.
How to export to Pakistan?
Exporting to Pakistan involves several steps. Here is a simplified guide for manufacturers:
- Research the Market: Understand the demand for your product, target buyer segments, and pricing expectations in Pakistan.
- Ensure Regulatory Compliance: Meet Pakistan's import regulations, including Halal certification and food safety standards.
- Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
- Select a Freight Forwarder: Choose a shipping partner experienced in handling exports to Pakistan.
- Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
- Partner with Local Importers: Collaborate with established importers or distributors to navigate the local market effectively.
What certifications do I need to export to Pakistan?
Certifications are crucial for exporting food and beverages to Pakistan. Key requirements include:
- Halal Certification: Mandatory for all food and beverage products to ensure compliance with Islamic dietary laws.
- ISO 22000: Demonstrates food safety management systems.
- HACCP: Ensures hazard analysis and critical control points in food production.
- Organic Certifications: Required for organic products to meet international standards.
- GFSI-Recognized Schemes: Such as BRC and IFS, especially for processed foods.
Additional certifications like Fair Trade or Non-GMO may be required for niche markets.
Packaging & labeling preferences in Pakistan
Packaging and labeling are critical for success in Pakistan's food and beverage market. Preferences include:
Preferred Packaging Types:
- Retail-ready packaging for supermarkets and grocery stores
- Bulk packaging for foodservice providers
- Eco-friendly and recyclable materials
Labeling Requirements:
- Product name and brand
- Ingredients list
- Net weight or volume
- Country of origin
- Nutritional facts
- Allergen declarations
- Best-before or expiration date
- Halal certification mark
Sustainable packaging trends are gaining traction, with an increasing preference for biodegradable and reusable materials.
How to find buyers, importers, distributors in Pakistan
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FAQs
What food and drink products are most imported by Pakistan?
Pakistan imports significant quantities of tea, coffee, powdered milk, edible oils (such as palm oil and soybean oil), pulses, cereals, dried fruits, and beverages like juices and energy drinks. There is also growing demand for processed and packaged foods, halal-certified products, and organic food items to cater to the local market preferences.
What documents do Pakistan importers require for international trade?
Pakistani importers typically require a commercial invoice, packing list, bill of lading or airway bill, certificate of origin, and import permit (if applicable). For food and beverages, a health or phytosanitary certificate may be required. Accurate HS codes, proper labeling, and compliance with Pakistan Standards & Quality Control Authority (PSQCA) regulations are essential for smooth customs clearance.
How do I contact buyers from Pakistan in the database?
Search our verified Pakistan buyer database by product category. Create a complete supplier profile to showcase your business, connect via secure messaging, or respond to active sourcing inquiries from Pakistani importers. Our platform facilitates direct communication and helps you build relationships with reliable buyers.
How to ship goods to Pakistan?
Partner with an experienced freight forwarder familiar with shipping to Pakistan. Prepare export documents, select air or sea freight, and ensure compliance with customs and PSQCA standards. Use Incoterms like CIF or DDP to clearly define responsibilities and costs. Goods should be properly labeled, and packaging must meet Pakistan’s import regulations to avoid delays.
What are duties and taxes when exporting to Pakistan?
Import duties in Pakistan depend on the HS code, product category, and trade agreements. Goods are also subject to sales tax and possible regulatory fees, such as customs inspection charges. For food items, PSQCA certification fees may apply. Use Pakistan’s Federal Board of Revenue (FBR) tariff calculator or consult with customs agents for accurate tax estimates.
Who is responsible for paying import taxes?
The responsibility for paying import taxes is determined by the agreed Incoterms. Under DDP, the supplier handles all duties and delivery costs. Under FOB or CIF, the Pakistani buyer is responsible for paying import taxes upon goods' arrival. Clearly define terms in your contract to avoid misunderstandings and ensure a smooth transaction.