Find Buyers, Importers, Distributors in New Zealand

New Zealand, renowned for its pristine landscapes and agricultural heritage, is a thriving hub for international trade. With a population of over 5 million and a GDP exceeding $250 billion, the nation relies heavily on imports to meet its domestic demand, particularly in the food and beverage sector. In recent years, New Zealand has seen a steady increase in food imports, driven by a growing appetite for diverse and high-quality international products.

The food and beverage industry is one of the most significant import sectors in New Zealand, accounting for a substantial share of the country’s total imports. Products such as specialty foods, beverages, and fresh produce are in high demand, with consumers seeking both premium and value-driven options. New Zealand's trade policies are highly supportive of international suppliers, offering a transparent and business-friendly environment. The country ranks high in ease of doing business, making it an attractive market for manufacturers worldwide.

New Zealand's openness to trade, coupled with its strategic location in the Asia-Pacific region, positions it as a gateway for manufacturers looking to expand their reach. The demand for sustainable, organic, and ethically sourced products is also on the rise, reflecting the preferences of environmentally conscious consumers and businesses.

The food and beverage sector in New Zealand is characterized by a diverse range of imported products that cater to its multicultural population and evolving consumer tastes. In 2024, food and beverage imports were valued at over NZD 10 billion, reflecting a robust demand for international goods.

Key product categories include:

• Fresh fruits and vegetables (e.g., tropical fruits, berries, and avocados)
• Seafood and frozen fish
• Specialty beverages (e.g., wine, craft beer, and spirits)
• Dairy alternatives (e.g., plant-based milk and cheese)
• Processed and packaged foods
• Ethnic and gourmet foods
• Organic and health-focused products

Fast-growing segments include:

• Plant-based and vegan products
• Functional beverages (e.g., kombucha, energy drinks, and wellness shots)
• Gluten-free and allergen-free foods
• Ready-to-eat meals and snacks

Manufacturers targeting the New Zealand market can connect with a variety of buyer types. Here are the key segments:

• Importers: These entities handle large-scale procurement and customs clearance. They often collaborate with retailers and distributors, prioritizing consistent quality, competitive pricing, and timely delivery.
• Distributors: Distributors supply products to wholesalers, retailers, and foodservice providers. They value shelf-ready packaging, reliable supply chains, and strong branding.
• Retail Chains: Supermarkets and specialty food stores source directly from manufacturers or importers. They seek innovative, trend-driven, and certified products to meet consumer demand.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, safety, and presentation. They often require custom pack sizes or specialty items.
• Online Retailers: E-commerce platforms and direct-to-consumer services are growing channels for international brands, especially in niche and premium product categories.
• Wholesalers: Wholesalers purchase in bulk and supply smaller retailers or foodservice businesses. They prioritize cost-effective products with broad market appeal.

Exporting to New Zealand involves several steps. Here is a simplified guide for manufacturers:

• Research the New Zealand Market: Understand demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Meet New Zealand Food Safety Authority (NZFSA) and Ministry for Primary Industries (MPI) requirements, particularly for food and beverage items.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in New Zealand import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Register for Import Approval (if required): Some products must be registered with the MPI before entry.

By following these steps, manufacturers can ensure a smooth export process and build strong relationships with New Zealand buyers.

Certifications are essential for exporting food and beverage products to New Zealand, ensuring compliance with local regulations and building trust with buyers.

Key certifications include:

• NZFSA Compliance: Mandatory for food and beverage products to meet safety and quality standards.
• Organic Certification: For organic food and drinks, recognized by BioGro New Zealand or other accredited bodies.
• GFSI-Recognized Schemes: Such as IFS, BRC, and SQF, especially for processed foods.
• ISO 22000 or ISO 9001: Demonstrates quality management systems.
• Halal and Kosher Certifications: Often requested by niche consumer segments.
• Fair Trade and Ethical Certifications: Increasingly valued by environmentally and socially conscious consumers.

Ensuring the right certifications can enhance marketability and streamline the import process.

Packaging and labeling play a crucial role in the New Zealand market, influencing buyer decisions and ensuring regulatory compliance.

Preferred packaging types:

• Retail-ready packaging: Especially for supermarkets and e-commerce platforms.
• Bulk packaging: For foodservice and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are highly favored.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• Compliance marks (e.g., MPI approval)

Sustainable packaging trends are gaining traction in New Zealand, with buyers increasingly seeking products that align with environmental values.