Find Buyers, Importers, Distributors in Kazakhstan

Kazakhstan, the largest landlocked country in the world, serves as a key trade hub in Central Asia. With a growing economy and a strategic location connecting Europe and Asia, Kazakhstan has become an attractive market for international suppliers. The country’s food and beverage sector is particularly vibrant, driven by increasing consumer demand for diverse and high-quality products. In recent years, Kazakhstan has seen a steady rise in food imports, with the government encouraging trade openness to meet domestic needs.

In 2023, Kazakhstan imported over $5 billion worth of food and agricultural products, reflecting a 10% year-on-year growth. Major imports include fresh fruits, vegetables, dairy products, meat, beverages, and packaged foods. The country’s reliance on imports is fueled by limited domestic agricultural production for certain categories, creating opportunities for global manufacturers. Kazakhstan’s import policies are relatively business-friendly, with simplified procedures for certified suppliers, making it easier for exporters to enter the market.

The food and beverage industry in Kazakhstan relies heavily on imports to satisfy consumer demand. In 2023, food imports accounted for a significant portion of the country’s trade, with key categories including:

• Fresh Fruits and Vegetables: Apples, bananas, citrus fruits, and tomatoes are among the top imported items.
• Dairy Products: Cheese, butter, and powdered milk are in high demand.
• Meat and Poultry: Beef, chicken, and lamb imports continue to grow.
• Beverages: Alcoholic drinks like wine and spirits, as well as non-alcoholic beverages, are popular.
• Packaged and Processed Foods: Snacks, canned goods, and ready-to-eat meals are fast-growing segments.

Fast-growing product categories include organic and health-focused foods, reflecting a shift in consumer preferences toward healthier lifestyles. Functional beverages, plant-based products, and specialty foods are also gaining traction in the Kazakhstani market.

Manufacturers targeting Kazakhstan’s food and beverage market can connect with a variety of buyers. Key buyer types include:

• Importers: These companies handle large-scale procurement and customs clearance, often working with international suppliers to source high-demand products. They prioritize quality, certifications, and competitive pricing.
• Distributors: Distributors supply products to retailers, wholesalers, and foodservice providers. They value reliable supply chains, shelf-ready packaging, and strong branding.
• Retail Chains: Supermarkets and grocery stores, such as Magnum and Small, often source directly or through distributors. They look for innovative, trend-driven products that appeal to local consumers.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies focus on taste, quality, and presentation. They often require custom packaging or specialty items.
• Wholesalers: These buyers purchase in bulk and supply smaller retailers or foodservice businesses. They seek cost-effective products with broad market appeal.
• Online Retailers: E-commerce platforms are an emerging channel for food and beverage products, especially among younger, tech-savvy consumers.

Exporting food and beverages to Kazakhstan involves several steps. Here’s a practical guide for manufacturers:

• Research the Market: Understand demand for your product, target buyer segments, and pricing expectations in Kazakhstan.
• Ensure Compliance: Familiarize yourself with Kazakhstan’s import regulations, including product safety, labeling, and certification requirements.
• Prepare Documentation: Key documents include a commercial invoice, packing list, bill of lading, certificate of origin, and any required health or quality certifications.
• Select a Logistics Partner: Choose a freight forwarder or shipping company experienced in Central Asian trade.
• Understand Customs Procedures: Work with local importers or customs brokers to ensure smooth clearance.
• Build Relationships: Establish connections with local distributors, importers, and retailers to expand your market presence.

By following these steps, manufacturers can successfully navigate the export process and tap into Kazakhstan’s growing food and beverage market.

Exporting food and beverages to Kazakhstan requires adherence to specific certifications and standards. Key requirements include:

• Product Safety and Quality Certifications: ISO 22000 (Food Safety Management) and HACCP are widely recognized.
• Halal Certification: Essential for meat and poultry products, as a significant portion of the population follows Islamic dietary laws.
• Health and Sanitary Certificates: Required for perishable goods like dairy, meat, and fresh produce.
• Organic Certifications: EU Organic or equivalent certifications are increasingly valued for organic products.
• Customs Union Standards: Compliance with Eurasian Economic Union (EAEU) regulations, including TR CU certifications, is mandatory.

Meeting these certification requirements not only ensures smooth customs clearance but also builds trust with Kazakhstani buyers.

Packaging and labeling play a crucial role in the success of food and beverage products in Kazakhstan. Buyers expect products to meet local preferences and regulatory standards.

Preferred Packaging Types:

• Retail-ready packaging for supermarkets and grocery stores
• Bulk packaging for foodservice and wholesalers
• Eco-friendly packaging, such as recyclable or biodegradable materials, is gaining popularity

Labeling Requirements:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional information
• Allergen declarations
• Best-before or expiration date
• Compliance marks (e.g., EAEU mark)

Ensuring clear and compliant labeling not only meets regulatory requirements but also enhances product appeal to Kazakhstani consumers.