Find Buyers, Importers, Distributors in Jordan

Jordan, strategically located at the crossroads of Asia, Africa, and Europe, plays a vital role in global trade. With a population of over 10 million and a growing demand for imported goods, Jordan serves as an attractive market for international manufacturers, particularly in the food and beverage sector. In 2023, Jordan's total imports exceeded $20 billion, with food and beverage products accounting for a significant share.

As a net food-importing country, Jordan relies heavily on international suppliers to meet its domestic demand. The country has a well-established network of importers and distributors who specialize in sourcing high-quality products from around the world. Key factors driving demand include a growing urban population, an expanding middle class, and a strong preference for diverse and premium food products. Jordan's trade policies are relatively open, with free trade agreements in place with several countries, making it easier for manufacturers to access the market.

The food and beverage industry is one of the most significant import sectors in Jordan. In 2023, food imports alone were valued at over $3 billion, reflecting the country's reliance on international suppliers to meet its needs.

Key imported product categories include:

• Grains and cereals (e.g., wheat, rice, and barley)
• Dairy products (e.g., milk powder, cheese, and butter)
• Meat and poultry
• Fruits and vegetables (both fresh and dried)
• Edible oils (e.g., olive oil and sunflower oil)
• Confectionery and snacks
• Beverages (e.g., juices, coffee, and tea)

Fast-growing segments include:

• Organic and health-focused products
• Plant-based and vegan alternatives
• Specialty and gourmet foods
• Ready-to-eat meals and convenience snacks

Manufacturers targeting Jordan's food and beverage market can connect with a variety of buyer types. Here are the key segments:

• Importers: These are large-scale buyers who handle procurement and customs clearance. They often have established relationships with international suppliers and look for consistent quality, competitive pricing, and timely delivery.
• Distributors: Distributors supply products to wholesalers, retailers, and foodservice providers. They value shelf-ready packaging, reliable supply chains, and strong branding.
• Retail Chains: Supermarkets and specialty food stores often source directly from manufacturers or through importers. They seek innovative, trend-driven, and certified products to cater to diverse consumer preferences.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering companies prioritize taste, safety, and presentation. They often require custom pack sizes or specialty items to meet their specific needs.
• Wholesalers: These buyers purchase in bulk and distribute to smaller retailers or foodservice businesses. They focus on cost-effective products with broad market appeal.
• Online Marketplaces: E-commerce platforms are emerging as a growing channel for international brands, offering direct-to-consumer access and convenience.

Exporting food and beverage products to Jordan involves several steps. Here is a simplified guide for manufacturers:

• Research the Jordanian Market: Understand the demand for your product, target buyer segments, and pricing expectations. Identify potential competitors and market trends.
• Ensure Regulatory Compliance: Familiarize yourself with Jordan's import regulations, including food safety standards and labeling requirements.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose a partner with experience in Jordanian import logistics to ensure smooth transportation and customs clearance.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties with your buyer.
• Register with Relevant Authorities: Some products may require registration with Jordanian authorities, such as the Jordan Food and Drug Administration (JFDA).
• Build Relationships with Local Partners: Establish connections with importers, distributors, or agents who can help navigate the market and expand your reach.

Certifications are crucial for exporting food and beverage products to Jordan, as they ensure compliance with local regulations and build trust with buyers.

Key certifications include:

• Halal Certification: Mandatory for meat and poultry products, and often required for other food items to meet the needs of Jordan's predominantly Muslim population.
• ISO 22000 or HACCP: Demonstrates food safety management systems and is highly valued by importers and distributors.
• Organic Certification: Required for organic products, especially those targeting health-conscious consumers.
• GFSI-Recognized Schemes: Such as BRC, IFS, or SQF, particularly for processed and packaged foods.
• Fair Trade or Ethical Certifications: Increasingly important for specialty and premium products.

Additional certifications, such as Non-GMO or Gluten-Free, may be required depending on the product and target consumer segment.

Packaging and labeling play a critical role in the success of food and beverage products in Jordan. Buyers expect well-packaged, clearly labeled, and compliant goods.

Preferred packaging types:

• Retail-ready packaging: Ideal for supermarkets and specialty stores.
• Bulk packaging: Suitable for foodservice providers and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are gaining popularity among environmentally conscious consumers.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional facts (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• Halal certification mark (if applicable)

Labels must be in Arabic or include Arabic translations alongside other languages. Clear and accurate labeling is essential to meet regulatory requirements and consumer expectations.