Find Buyers, Importers, Distributors in Iceland

Iceland, though a small nation with a population of just over 370,000, plays a unique role in global trade due to its strategic location between North America and Europe. The country relies heavily on imports to meet domestic demand, particularly in the food and beverage sector, as its harsh climate limits agricultural production. In recent years, Iceland's imports have shown steady growth, with food and beverages accounting for a significant portion of the total. Icelandic buyers prioritize high-quality, sustainably sourced products, creating opportunities for international suppliers to tap into this niche market.

The Icelandic market is characterized by its openness to trade, with low tariffs and a business-friendly environment. The country is a member of the European Economic Area (EEA), which facilitates seamless trade with EU countries. Non-EU exporters also benefit from Iceland's transparent import policies and efficient customs procedures. As Icelandic consumers increasingly seek diverse and premium food options, the demand for international suppliers continues to rise, particularly for organic, specialty, and health-focused products.

The food and beverage industry in Iceland is heavily reliant on imports, given the country's limited agricultural output. In 2023, food and beverage imports constituted a significant share of Iceland's total imports, with a focus on both staple and specialty products.

Key imported product categories include:

• Fresh fruits and vegetables
• Dairy products, including cheese and butter
• Meat and poultry
• Seafood (though Iceland is a major exporter of fish, it imports certain varieties)
• Alcoholic beverages, particularly wine and spirits
• Specialty and ethnic foods
• Organic and health-focused products

Fast-growing segments include:

• Plant-based and vegan products
• Gluten-free and allergen-free foods
• Functional beverages, including energy drinks and kombucha
• Premium and artisanal products

Manufacturers targeting the Icelandic market can connect with a range of buyer types. Here are the key categories:

• Importers: These companies handle large-scale procurement and distribution. They value consistent quality, competitive pricing, and reliable delivery schedules.
• Distributors: Focused on supplying products to retailers and foodservice providers, distributors often seek shelf-ready packaging and strong branding.
• Retail Chains: Supermarkets and specialty stores in Iceland prioritize innovative, high-quality, and certified products to meet consumer demand for premium and diverse options.
• Foodservice Providers (HORECA): Hotels, restaurants, and catering businesses in Iceland look for unique, high-quality ingredients and products that cater to local and international tastes.
• Online Retailers: E-commerce platforms are growing in Iceland, offering opportunities for international brands to reach consumers directly with niche and specialty products.

Exporting to Iceland involves several steps. Here is a simplified guide for manufacturers:

• Research the Icelandic Market: Understand the demand for your product, target buyer segments, and pricing expectations.
• Ensure Regulatory Compliance: Familiarize yourself with Iceland's import regulations, particularly for food and beverage items.
• Prepare Documentation: Key documents include the commercial invoice, packing list, bill of lading, certificate of origin, and any applicable health or quality certifications.
• Select a Freight Forwarder or Shipping Partner: Choose one with experience in Icelandic import logistics.
• Choose the Right Incoterms: Clarify responsibilities for shipping, insurance, and customs duties.
• Leverage Trade Agreements: If you're exporting from an EEA country, take advantage of the seamless trade benefits under the EEA agreement.

Certifications are crucial for exporting food and beverage products to Iceland, ensuring compliance with safety and quality standards.

Key certifications include:

• EU Organic Certification: Highly valued for organic food and beverages.
• ISO 22000 or ISO 9001: Demonstrates adherence to food safety and quality management systems.
• IFS and BRC: Commonly required by Icelandic retailers for processed foods.
• Halal and Kosher: Often requested by niche consumer segments.
• Fair Trade and Rainforest Alliance: Increasingly important for ethically sourced products.

Additionally, products must comply with Icelandic and EU labeling and safety regulations to ensure smooth entry into the market.

Icelandic buyers expect well-packaged, clearly labeled, and compliant goods. Packaging and labeling play a crucial role in purchasing decisions.

Preferred packaging types:

• Retail-ready packaging: Especially important for supermarkets and specialty stores.
• Bulk packaging: Often required by foodservice providers and wholesalers.
• Eco-friendly packaging: Recyclable, biodegradable, or reusable materials are increasingly favored.

Labeling requirements include:

• Product name and brand
• Ingredients list
• Net weight or volume (in metric units)
• Country of origin
• Nutritional information (for food and beverages)
• Allergen declarations
• Best-before or expiration date
• Compliance marks (e.g., EU organic logo, if applicable)

Sustainability is a growing trend in Iceland, with many buyers preferring products that use minimal and environmentally friendly packaging.