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The Canned Seafood Industry

Published: 8/6/2025
Written byHans FurusethReviewed byKim Alvarstein

Canned seafood is no longer on the backburner. It’s a major player in the global food market. Why? Because consumers want fast, healthy food with no fuss and canned seafood delivers just that. From tuna and sardines to mackerel and shellfish, it’s no longer second tier food. It’s showing up in everyday meals, high end menus, and even gourmet health-oriented product lines. Convenience, extended shelf life, and growing interest in sustainable protein has made this category a serious contender in retail and foodservice.

The Canned Seafood Industry

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canned seafood in olive oil

The Global Appetite for Canned Seafood

The market for canned seafood suppliers is growing. Consumers want food that is quick, trustworthy, and doesn’t spoil in 7 days. And this is exactly what canned tuna, salmon, and sardines deliver. No need for a freezer. No tiring prep. Just open and eat.

The pandemic made that obvious. Shelves were stripped, and canned seafood sold out quicker than just about anything else. But what's surprising is how that behavior lingered. Today, canned seafood isn't a Plan B but a staple on the shopping list.

The canned seafood business is making inroads around the world, too. It's a cheap way to get protein in developing nations. In developed nations, consumers are turning toward premium products boxed in olive oil or featuring robust flavors. Throw in the increased interest in sustainability and traceable sourcing, and this category is stronger than ever.

canned seafood and vegetables

Canned Doesn’t Mean Cheap Anymore

The canned seafood industry has upgraded. This isn’t the dusty tuna aisle from ten years ago. Today, you’ll find wild-caught tuna belly in olive oil, smoked mussels with gourmet labels, and anchovies that belong on a chef’s tasting menu. All by the best seafood suppliers in the industry.

Packaging has come of age too. No more stodgy tins with thin labels anymore. Now it's slim, resealable cans, minimalist designs, and QR codes that inform you precisely where the fish is from.

These shifts aren't about appearance alone. They allow brands to price higher and provide consumers with confidence. Consumers want to eat food that tastes good and that includes knowing they sourced it ethically. The canned seafood category is finally following along with contemporary expectations.

Opportunities for Buyers and Retailers

If you’re in retail or wholesale, the canned seafood industry is full of untapped potential. This isn’t a low-margin, boring shelf category anymore.

Premium lines are moving fast and bringing in better margins. Think tuna belly in olive oil, flavored mackerel, or smoked shellfish with sleek packaging. People are willing to pay more for quality and story.

Private label? Never been easier. Southeast Asia and European co-packers can assist you in bringing out your own line with low MOQs and quick turnaround.

Consumers are reading labels today. They're opting for seafood versus processed meats because it's cleaner, loaded with protein, and shelf-stable. Throw in a "sustainably caught" label and it essentially sells itself.

You have space to maneuver. Infused oils, spicy variants, sampler packages; these value-added products are gaining traction. This category is no longer just about stockpiling. It's about branding, positioning, and stealing a smarter, health-oriented customer.

canned seafood being served

Innovation Is the New Currency

The canned seafood market is racing forward and innovation is what's keeping it dynamic. New formats of products, cleaner ingredients, and improved tools for sourcing are revolutionizing the way the game is played.

You're not just hearing about better labels. You're hearing about plant-based seafood in a can, produced with jackfruit or soy, appearing alongside traditional tuna. Those are smart moves for shelf space in health-oriented stores and flexitarian kitchens.

Behind the scenes, traceability is becoming more precise. Customers want to know where the fish are from, and now they can. Blockchain and smart tracking technologies are making it simpler to prove sourcing and sustainability.

If you are a retailer or a buyer wanting to capitalize on this trend, it's easy to reach the right suppliers quickly with Torg. You may be ordering classic canned seafood, or want to create private label lines, it's all possible with Torg as it provides verified manufacturers in Europe and Asia. You are able to compare, request samples, and manage it all from contract manufacturing to logistics under one roof.

Zallo logo

Zallo

Company Name: Zallo Conservas
Headquarters: Bermeo, Biscay, Spain
Core products: Canned white tuna (Bonito del Norte), Cantabrian anchovies, sardines, mussels, and octopus—traditionally preserved in olive oil or brine.

Zallo is a well-known company in the canned fish industry. Headquartered in Bermeo, Spain, the firm has been around since 1926. It is still family-owned and committed to traditional production techniques.

Their main products are Bonito del Norte (white tuna), Cantabrian anchovies, sardines, mussels, and octopus. All the fish are caught in the Cantabrian Sea in peak season. Every catch is processed manually and filled with olive oil or brine to retain its original quality.

Zallo puts significant focus on craftsmanship and sustainability. All their production processes show a keen respect for the ocean and traditional local fishing. All their tins are renowned for consistent quality, and they are hence a reliable choice for purchasers wishing to source premium canned seafood.

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