Kombucha's 2025 Takeover: From Niche to Everywhere

So why the boom? Folks are tired of sugary beverages that give nothing in return. Kombucha adds flavor with a side of functionality, consider probiotics, gut wellness, and wholesome ingredients. But not necessarily about being "healthy." It's about taste, variety, and function. As brands are experimenting with flavors and brewing methods, and consumers pay closer attention to what they put into their bodies (and the environment), kombucha has established a serious position in the mainstream beverage market.

Bold Flavors & Higher Values Are Driving Kombucha Forward

Those were the days of only "original" or "ginger" kombucha. In 2025, flavor creativity is breaking loose, consider pineapple-basil, chili-watermelon, or lavender-peach. That diversity isn't for novelty. It's ushering in new drinkers who hated the old-fashioned pucker, while existing followers return for their next combination.

Meanwhile, consumers care about more than flavor. They're watching what's behind the production of beverages. Brands of kombucha are responding by eliminating plastic, going organic, and sourcing from local farmers. These decisions aren't mere feel-good, they're savvy business. Customers see. They believe brands that are serious about sustainability, and that translates to loyalty. For some, kombucha is not only a healthful alternative, it's a value statement.

Kombucha's Worldwide Expansion Isn't Slowing Down

Kombucha has officially moved out of the health-food bubble. Once a niche beverage, it is now part of a fast-growing international industry and the figures show it.

• Market size in 2024: Approximately $2.5 billion
• Projected by 2030: Nearly $6 billion

North America is still on the forefront, but the Asia-Pacific is rapidly catching up. Urbanization, changing diets, and increased interest in wellness are fueling growth across cities that previously barely knew kombucha existed.

So, what's driving it?

• Younger consumers are gravitating towards functional beverages that provide more than flavor.
• Busy lives are driving individuals toward health-conscious grab-and-go options.
• Social and digital exposure has made kombucha mainstream around the globe, even in non-traditional markets.

In short, kombucha is now international and its growth curve is by no means flat.

What's Brewing in the Near Future?

Kombucha isn't resting on its laurels. The next round of expansion is being fueled by wiser recipes, functional enhancements, and improved brewing methods all informed by what consumers today truly desire.

Here's what's shifting:

• Less sugar, more purpose. Customers are abandoning overly sweet beverages. Kombucha is doing the same with lighter recipes loaded with additional health benefits.

New ingredients on the rise:

• Adaptogens such as ashwagandha to combat stress
• B-vitamins to fuel energy and clarity
• Digestive herbs for gut health and cognitive function
• Smarter brewing methods are also entering the fray, providing quicker fermentation without compromising flavor or texture.

The leaders in their respective packs will not only trend-follow, they'll trend-anticipate. Functionality, transparency, and innovation in 2025 aren't a choice, it's what's expected.

DeGrow Lab

Company Name: DeGrow Lab
Headquarters: Culemborg, The Netherlands
Core Products: Craft kombucha, seasonal and specialty fermented beverages

Based in Culemborg, this Dutch microbrewery names itself and frames its philosophy after the degrowth movement, focusing on ecological equilibrium, local production, and community above profit margins.

Established in 2020 by Gabriël, Tom, and Lily in lockdown, DeGrow Lab came into being out of a mutual passion for fermentation. Each small batch begins with organic tea and cane sugar, followed by a two-stage process to extract full-bodied flavor without pasteurization.

They feature the refreshing Original Kombucha and seasonal releases such as Orange Hibiscus and Harvest Spice. Highlight product Nabij Kombucha, which is infused with wildflowers, is produced in collaboration with Rozebunker and Voedselstation in an effort to help pollinators.

Through circular packaging and neighborhood-first sourcing, DeGrow Lab shows that handcrafted drinks don't have to be an exception. In a speed-filled world, they're choosing care, creativity, and roots that run deeper.

Booch Kombucha

Company name: Booch Kombucha
Headquarters: Dubai, United Arab Emirates
Core Product: Handcrafted kombucha

In the heart of Dubai, a city known for its innovation and energy, Booch Kombucha is brewing something refreshingly different. Born from a group of friends who shared a passion for gut health and clean living, Booch started in a kitchen with a few jars, a lot of curiosity, and a mission to make kombucha that tastes as good as it feels.

Fast forward to today, and Booch has grown into a beloved local brand without ever losing its handcrafted roots. Each batch is brewed the old-fashioned way: raw, unpasteurized, and packed with live cultures that support digestion and overall wellness. You won’t find anything artificial here, just honest, thoughtfully made kombucha.

Their lineup of flavors is as vibrant as the people behind the brand. There’s Raspberry Ginger, with its lively sweet-spicy balance; Strawberry Mint, a cool and refreshing twist; Hibiscus, tart and floral with a punch of color; Apple Cinnamon, warm and comforting like a sip of autumn; Pineapple Chilli, tropical and daring with just the right kick; and Mandarin Turmeric, a bright, earthy blend that feels like sunshine in a can.

At Booch, kombucha isn’t just a beverage, it’s a way to connect people to healthier choices without sacrificing joy or flavor. Every can is brewed with care, shared with love, and made to be savored, one fizzy, feel-good sip at a time.

Turbulente

Company Name: Turbulente
Headquarters: Lahonce, Basque Coast, France
Core Products: Organic, small-batch kombucha

Turbulente was born out of a real moment. Alice and Julien met in Sri Lanka, bonded over a love of fermentation, and took that spark back home to the Basque coast. What they built isn’t just a kombucha brand, it’s a slow, thoughtful practice.

Brewed like natural wine, each bottle starts with organic tea and botanicals and is left to ferment naturally. Nothing’s filtered. Nothing’s rushed. Their core flavors (Les Intemporels), like rosemary with ginger or elderflower with white tea, are clean and layered. Seasonal batches (Les Petites Bombes) take a bolder turn, always in tune with the ingredients they trust.

Sustainability isn’t a claim because with Turbulente? It’s baked in. Certified organic sourcing, eco-friendly packaging, and 1% of revenue donated to environmental work. That being said, Turbulente isn’t chasing trends. It’s simply making real drinks the right way—by hand, in small batches, and with purpose.

Kombucheriet

Company Name: Kombucheriet
Headquarters: Stockholm, Sweden
Core Product: Organic, unpasteurised kombucha and water kefir

Kombucheriet is a Stockholm-based microbrewery founded in 2016 by Ai Lin Lee and Fredrik Pettersson. Their journey began in the kitchen of their Bagarmossen home, where Ai Lin started brewing kombucha using a SCOBY gifted by a family friend. What started as a small-scale experiment quickly gained popularity, leading to the establishment of Kombucheriet as a dedicated producer of handcrafted fermented beverages.

The company prides itself on creating kombucha that is both refreshing and approachable. Their offerings include a variety of flavours such as classic ginger, elderflower, raspberry, mint, and a unique 'Jungle' variant made with wild-grown tea leaves. Each batch is brewed using foraged and organic ingredients, ensuring a natural and healthful product.

Kombucheriet's commitment to sustainability is evident in their use of locally sourced ingredients and climate-compensated production processes. Their products are available through various channels, including the Urban Deli stores and numerous coffee shops, restaurants and food stores mainly in the Stockholm area. Through MatHem and their webshop their kombucha is accessible to a wide audience across Sweden. They also supply to numerous restaurants, cafés, and shops across Sweden, making their kombucha accessible to a wide audience.

With a focus on quality, sustainability, and community, Kombucheriet continues to contribute to the growing popularity of kombucha in Sweden.