Bars: Protein Bars | Cereal Bars | Oat Bars | Verified Suppliers | Torg

Lifestyles have become increasingly busy, and productivity has reached an all-time high, often with little or no rest time. With rest time declining, the need to grab quick food items that can be taken anywhere improves. Cereal and energy bars have grown rapidly due to their quick, nutritious alternatives on the run. The bars market will continue to grow fast for several years to follow.

The market for snacking bars is well established in Europe, with a broad range of products available for different kinds of diets and preferences. Since 2022, the number of new product launches is high, and the trends for no-added-sugar, high protein, gluten-free, sugar-free, lactose-free, reduced-calorie, and GMO-free bars are trending. Customers driving the demand for these items are busy professionals, fitness enthusiasts, or people looking for a healthy snack that fits their lifestyle.

The European bar market faces numerous obstacles. Keeping up with changing dietary trends and consumer tastes is one of the main challenges, with ongoing innovation being required. The consumer demand is gaining momentum for plant-based, functional, and personalized nutrition; this demands that manufacturers adjust their portfolios to such emerging demands. Growing competition from both new and established brands will further heighten the challenge in market penetration and customer retention. The market is becoming more complex due to factors including supply chain interruptions and rising ingredient costs.

The European bars sector offers a lot of prospects despite its difficulties. Plant-based bars are rapidly gaining popularity, meaning that companies using sustainable components such as nuts, seeds, and plant proteins find themselves in good position for growth. Examples of such functional additives in style include probiotics, adaptogens, and antioxidants that may attract health-conscious consumers. E-commerce growth and the direct-to-consumer approach has supported brands to reach a wider audience, offering personalized nutrition solutions for different groups.

With Torg, you can quickly set up a request or tender to receive price quotations from leading cereal and energy bar manufacturers across Europe. You maintain control of the negotiation process to secure the best deals for your business. Torg helps you find verified suppliers that meet your specific needs, making sourcing easy and efficient. Explore some of our top suppliers, learn about the key certifications in the industry, and discover the leading producing countries.