The Sweet Rise of the Honey Industry: Trends & Top Suppliers on Torg
Honey has been a cherished natural sweetener for centuries, but its role in the global food market has expanded significantly in recent years. In 2022, the global honey market was valued at USD 9.01 billion and is projected to expand at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. With increasing consumer demand for natural, organic, and raw honey varieties, the industry is thriving. From monofloral and artisanal honeys to bulk supply for food and beverage manufacturing, businesses are constantly seeking reliable suppliers to meet growing market needs. This shift has created exciting opportunities for both suppliers and buyers in the honey industry.
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The Golden Revolution in Modern Food Markets
Honey has long been cherished as a natural sweetener, valued for both its taste and health benefits. However, in recent years, the global honey market has experienced remarkable growth, expanding beyond traditional uses and evolving into a thriving industry. In 2022, the global honey market was valued at USD 9.01 billion and is projected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. This expansion is driven by increasing consumer demand for natural, organic, and raw honey varieties. From artisanal honeys to bulk supply for food and beverage manufacturers, businesses are actively seeking reliable suppliers to meet growing market needs.
As the industry expands, private labeling has emerged as a powerful trend, offering businesses the opportunity to create their own branded honey products. This shift reflects the future of the honey industry, where customization, quality control, and brand differentiation play pivotal roles in success. With platforms like Torg connecting businesses with top-tier suppliers, sourcing high-quality honey has never been easier.
As the industry expands, private labeling has emerged as a powerful trend, offering businesses the opportunity to create their own branded honey products. This shift reflects the future of the honey industry, where customization, quality control, and brand differentiation play pivotal roles in success. With platforms like Torg connecting businesses with top-tier suppliers, sourcing high-quality honey has never been easier.
Key Trends Shaping the Honey Market
The honey industry is being influenced by several key consumer trends, reshaping the way honey is produced, marketed, and sold:
Modern consumers are prioritizing raw, unfiltered honey for its perceived health benefits, especially in Europe. Unlike pasteurized honey, raw honey retains natural enzymes, antioxidants, and nutrients, making it a popular choice among health-conscious buyers. As awareness of its benefits grows, more brands are opting to include raw honey in their product lines.
Consumers today are not just looking for honey; they want to know where it comes from and how it is harvested. Ethical beekeeping practices, transparency in sourcing, and sustainability efforts are becoming major selling points. Brands that emphasize responsible sourcing and environmental stewardship are gaining a competitive edge in the market.
Organic honey is experiencing rising demand as consumers become more cautious about pesticides and chemicals in food production. Specialty honeys, such as monofloral varieties (e.g., Manuka, Acacia, Lavender), infused honeys (e.g., ginger or cinnamon-infused), and regional honey types are gaining traction. These unique varieties allow businesses to cater to niche markets and enhance their product offerings.
Private label honey is emerging as a major trend, allowing retailers and food manufacturers to create their own branded honey products. By partnering with trusted suppliers, businesses can develop unique formulations, control quality, and differentiate themselves in the market. Whether for gourmet brands, wellness products, or mass retail, private labeling offers endless possibilities for expansion and growth.
1. Raw & Unprocessed Honey is in High Demand
Modern consumers are prioritizing raw, unfiltered honey for its perceived health benefits, especially in Europe. Unlike pasteurized honey, raw honey retains natural enzymes, antioxidants, and nutrients, making it a popular choice among health-conscious buyers. As awareness of its benefits grows, more brands are opting to include raw honey in their product lines.
2. Sustainability & Ethical Sourcing are a Priority
Consumers today are not just looking for honey; they want to know where it comes from and how it is harvested. Ethical beekeeping practices, transparency in sourcing, and sustainability efforts are becoming major selling points. Brands that emphasize responsible sourcing and environmental stewardship are gaining a competitive edge in the market.
3. Organic & Specialty Honeys Are Thriving
Organic honey is experiencing rising demand as consumers become more cautious about pesticides and chemicals in food production. Specialty honeys, such as monofloral varieties (e.g., Manuka, Acacia, Lavender), infused honeys (e.g., ginger or cinnamon-infused), and regional honey types are gaining traction. These unique varieties allow businesses to cater to niche markets and enhance their product offerings.
4. Bulk & Private Labeling Are the Future
Private label honey is emerging as a major trend, allowing retailers and food manufacturers to create their own branded honey products. By partnering with trusted suppliers, businesses can develop unique formulations, control quality, and differentiate themselves in the market. Whether for gourmet brands, wellness products, or mass retail, private labeling offers endless possibilities for expansion and growth.
The Future of Honey: Private Labeling & Customization
As private labeling continues to gain traction, the future of the honey industry is leaning toward customization and brand ownership. Retailers, wellness brands, and food manufacturers are increasingly turning to private label honey as a way to differentiate their products, enhance brand loyalty, and control quality.
This trend is not just limited to high-end gourmet brands—mass retailers are also investing in private label honey to meet growing consumer demand for premium, organic, and specialty varieties. The ability to create unique honey products tailored to specific market preferences is proving to be a game-changer.
The organic honey market is witnessing significant growth, with private-label products playing a crucial role in this expansion. Retailers are increasingly introducing their own organic honey brands to meet rising consumer demand, contributing to an estimated market growth of USD 519.7 million at a CAGR of 7.9% from 2023 to 2028.
Europe is a key region for private-label organic honey, contributing 34% to market growth. Major retailers in Europe and North America are expanding their private-label product lines to capture a larger share of the growing demand for organic honey.
With increasing consumer preference for natural and health-conscious food products, private-label organic honey is poised for continued expansion. Retailers investing in branding, product innovation, and regulatory compliance are well-positioned to gain a competitive edge in this growing industry.
This trend is not just limited to high-end gourmet brands—mass retailers are also investing in private label honey to meet growing consumer demand for premium, organic, and specialty varieties. The ability to create unique honey products tailored to specific market preferences is proving to be a game-changer.
Private-Label Organic Honey Market Growth Forecast (2024-2028)
The organic honey market is witnessing significant growth, with private-label products playing a crucial role in this expansion. Retailers are increasingly introducing their own organic honey brands to meet rising consumer demand, contributing to an estimated market growth of USD 519.7 million at a CAGR of 7.9% from 2023 to 2028.
Key Market Trends Driving Private-Label Growth
Increase in Private-Label Offerings: Retailers are expanding their organic honey product lines to cater to health-conscious consumers looking for affordable and high-quality options.
Competitive Differentiation: Private-label brands leverage in-house laboratory and design services, recipe blending, packaging, and label design to stand out in the market.
Retailer Investment in Marketing: Large retailers are focusing on strategic branding and promotional campaigns to boost consumer awareness and trust in private-label organic honey.
Diverse Packaging and Sizing Options: Private-label manufacturers offer a variety of packaging styles and sizes to meet different consumer preferences and enhance brand appeal.
Regional Market Influence
Europe is a key region for private-label organic honey, contributing 34% to market growth. Major retailers in Europe and North America are expanding their private-label product lines to capture a larger share of the growing demand for organic honey.
Market Outlook for Private-Label Organic Honey
With increasing consumer preference for natural and health-conscious food products, private-label organic honey is poised for continued expansion. Retailers investing in branding, product innovation, and regulatory compliance are well-positioned to gain a competitive edge in this growing industry.
How Torg Connects You with Leading Honey Suppliers
Torg simplifies the honey sourcing process by connecting businesses with vetted suppliers across Europe. Whether you're seeking organic, raw, or bulk honey options, our platform provides access to top producers offering competitive pricing and flexible supply solutions.
By leveraging Torg, businesses can:
Sourcing high-quality honey is critical for ensuring product authenticity, safety, and customer satisfaction. Businesses must consider factors such as:
With the rise of private labeling, businesses need suppliers that offer customization, scalability, and consistency in supply. Working with a reputable supplier ensures product quality, enhances brand reputation, and meets evolving consumer expectations. Discover the top honey suppliers on Torg this month, offering a diverse selection ranging from organic and raw honey to bulk and specialty options, ensuring businesses find the ideal partner for their needs.
By leveraging Torg, businesses can:
- Discover Top-Tier Suppliers: Access a curated list of reliable honey producers.
- Compare Pricing & Quality: Find the best fit for your business needs.
- Negotiate Directly: Streamline the procurement process and secure the best deals.
- Explore Private Labeling Options: Partner with suppliers to develop custom-branded honey products.
Why Choosing the Right Supplier Matters
Sourcing high-quality honey is critical for ensuring product authenticity, safety, and customer satisfaction. Businesses must consider factors such as:
- Purity & Origin: Authentic honey should be free from adulterants like corn syrup or artificial additives.
- Certifications & Compliance: Suppliers should meet industry standards for organic certification, fair trade, and food safety regulations.
- Traceability & Transparency: A reliable supplier should provide full traceability from hive to jar, ensuring ethical practices and product integrity.
With the rise of private labeling, businesses need suppliers that offer customization, scalability, and consistency in supply. Working with a reputable supplier ensures product quality, enhances brand reputation, and meets evolving consumer expectations. Discover the top honey suppliers on Torg this month, offering a diverse selection ranging from organic and raw honey to bulk and specialty options, ensuring businesses find the ideal partner for their needs.
Melinikon
Company Name – Melinikon
Headquarters – Nea Chalkidona, Greece
Website – https://melinikon.gr/en/home-en/
Core Products – Honey, Jam, Royal Jelly, Pollen, Propolis
Melinikon is a Greek company specializing in the trade of high-quality honey and its derivatives. With decades of experience, they source premium products from various regions across Greece. Each product is certified and undergoes strict quality analyses to ensure purity and nutritional value. Melinikon offers these products in luxurious packaging, aiming to maintain the integrity of the honey while providing exceptional value to their customers.
Their primary focus is on wholesale sales, catering to buyers seeking top-quality, purely Greek-origin honey products.
Headquarters – Nea Chalkidona, Greece
Website – https://melinikon.gr/en/home-en/
Core Products – Honey, Jam, Royal Jelly, Pollen, Propolis
Melinikon is a Greek company specializing in the trade of high-quality honey and its derivatives. With decades of experience, they source premium products from various regions across Greece. Each product is certified and undergoes strict quality analyses to ensure purity and nutritional value. Melinikon offers these products in luxurious packaging, aiming to maintain the integrity of the honey while providing exceptional value to their customers.
Their primary focus is on wholesale sales, catering to buyers seeking top-quality, purely Greek-origin honey products.
Beeware Honey
Company Name – Beeware Honey
Headquarters – Rotterdam, Netherlands
Core Products – Honey in jars, propolis products for self care.
Beeware Honey is setting a new standard in the honey industry with its commitment to 100% traceable raw honey. As the first to map the entire supply chain—from beekeeper to consumer—each batch comes with official laboratory test results, ensuring it’s truly single-origin honey. With cold processing and UV glass jar protection, Beeware Honey keeps its products as pure and high-quality as nature intended.
The company focuses on its own private label honey and is also a trusted reseller of the French brand "Propolia". Every beekeeper in Beeware’s network is carefully selected and fully transparent, allowing audits of their work and sharing their process with consumers. This openness is important to educating people about real honey and protecting the bees, especially as questionable industry practices become more common.
At its core, Beeware Honey is about more than just great honey—it’s about building a sustainable and ethical supply chain that benefits everyone, from beekeepers to consumers, and most importantly, the bees themselves.
Headquarters – Rotterdam, Netherlands
Core Products – Honey in jars, propolis products for self care.
Beeware Honey is setting a new standard in the honey industry with its commitment to 100% traceable raw honey. As the first to map the entire supply chain—from beekeeper to consumer—each batch comes with official laboratory test results, ensuring it’s truly single-origin honey. With cold processing and UV glass jar protection, Beeware Honey keeps its products as pure and high-quality as nature intended.
The company focuses on its own private label honey and is also a trusted reseller of the French brand "Propolia". Every beekeeper in Beeware’s network is carefully selected and fully transparent, allowing audits of their work and sharing their process with consumers. This openness is important to educating people about real honey and protecting the bees, especially as questionable industry practices become more common.
At its core, Beeware Honey is about more than just great honey—it’s about building a sustainable and ethical supply chain that benefits everyone, from beekeepers to consumers, and most importantly, the bees themselves.
Az Agr Croco e Smilace
Company Name – Az Agr Croco e Smilace
Headquarters – San Miniato, Italy
Core Products – Gourmet products, specialized honey
Az Agr Croco e Smilace is a distinguished Italian producer dedicated to crafting high-quality, innovative honey products that blend tradition with creativity. Rooted in a deep respect for nature and authenticity, the company specializes in unique honey infusions that go beyond conventional offerings. Their expertise in saffron cultivation and premium ingredients results in exceptional products that highlight the richness of their region.
One of their standout creations is Liquid Amber, an ancient recipe based on acacia honey infused with pure saffron stigmas. Originally inspired by a medieval remedy for soothing teething pain, this honey has evolved into a gourmet delicacy. Its smooth texture and balanced floral notes make it an ideal pairing for cheeses, lard, roasted meats, seafood, desserts, yogurt, and herbal teas. Versatile and refined, Liquid Amber embodies the company’s dedication to both tradition and culinary excellence.
Another exclusive offering is their Acacia Honey Dressing with White Truffle and Saffron, known as God. This luxurious, limited-edition product is made only once a year, when San Miniato white truffles are at their peak. Combining acacia honey, saffron, and white truffle, it delivers a rich, aromatic experience that enhances both sweet and savory dishes. Designed for connoisseurs, this dressing reflects Croco e Smilace’s commitment to quality, rarity, and innovation in every jar.
Headquarters – San Miniato, Italy
Core Products – Gourmet products, specialized honey
Az Agr Croco e Smilace is a distinguished Italian producer dedicated to crafting high-quality, innovative honey products that blend tradition with creativity. Rooted in a deep respect for nature and authenticity, the company specializes in unique honey infusions that go beyond conventional offerings. Their expertise in saffron cultivation and premium ingredients results in exceptional products that highlight the richness of their region.
One of their standout creations is Liquid Amber, an ancient recipe based on acacia honey infused with pure saffron stigmas. Originally inspired by a medieval remedy for soothing teething pain, this honey has evolved into a gourmet delicacy. Its smooth texture and balanced floral notes make it an ideal pairing for cheeses, lard, roasted meats, seafood, desserts, yogurt, and herbal teas. Versatile and refined, Liquid Amber embodies the company’s dedication to both tradition and culinary excellence.
Another exclusive offering is their Acacia Honey Dressing with White Truffle and Saffron, known as God. This luxurious, limited-edition product is made only once a year, when San Miniato white truffles are at their peak. Combining acacia honey, saffron, and white truffle, it delivers a rich, aromatic experience that enhances both sweet and savory dishes. Designed for connoisseurs, this dressing reflects Croco e Smilace’s commitment to quality, rarity, and innovation in every jar.
BeeHappy
Company Name – BeeHappy
Headquarters – Varna, Bulgaria
Core Products – Golden honey, specialized honey, honeycomb
BeeHappy isn’t just a honey manufacturer—it’s a leader in sustainable, high-quality honey production. Based in Varna, Bulgaria, the company operates with 100% energy independence, thanks to a state-of-the-art solar panel system that powers its entire facility.
Holding IFS and HACCP certifications, BeeHappy ensures the highest international food safety standards while running a modern, high-capacity factory that can pack up to 8 tons of honey per shift. Their advanced processing technology allows them to handle large-scale orders without compromising quality, while a dedicated in-house quality control lab guarantees purity and safety in every jar.
BeeHappy sources its honey from over 1,000 trusted beekeepers, ensuring ethical and transparent production. Their flexible packaging solutions cater to a wide range of customers, from small 15g doses for hotels and restaurants to bulk formats for industrial use. They also offer private label solutions, allowing businesses to customize their own honey products.
Beyond pure honey, BeeHappy is known for innovative blends, including Golden Honey—a powerful mix of honey, ginger, turmeric, black pepper, and coconut, crafted for both flavor and wellness. With global recognition at SIAL Paris and Biofach, BeeHappy is expanding its reach through e-commerce, making premium Bulgarian honey more accessible than ever.
Headquarters – Varna, Bulgaria
Core Products – Golden honey, specialized honey, honeycomb
BeeHappy isn’t just a honey manufacturer—it’s a leader in sustainable, high-quality honey production. Based in Varna, Bulgaria, the company operates with 100% energy independence, thanks to a state-of-the-art solar panel system that powers its entire facility.
Holding IFS and HACCP certifications, BeeHappy ensures the highest international food safety standards while running a modern, high-capacity factory that can pack up to 8 tons of honey per shift. Their advanced processing technology allows them to handle large-scale orders without compromising quality, while a dedicated in-house quality control lab guarantees purity and safety in every jar.
BeeHappy sources its honey from over 1,000 trusted beekeepers, ensuring ethical and transparent production. Their flexible packaging solutions cater to a wide range of customers, from small 15g doses for hotels and restaurants to bulk formats for industrial use. They also offer private label solutions, allowing businesses to customize their own honey products.
Beyond pure honey, BeeHappy is known for innovative blends, including Golden Honey—a powerful mix of honey, ginger, turmeric, black pepper, and coconut, crafted for both flavor and wellness. With global recognition at SIAL Paris and Biofach, BeeHappy is expanding its reach through e-commerce, making premium Bulgarian honey more accessible than ever.