The Rise of Functional Shots: Small Drinks, Big Benefits

What Are Functional Shots and Why Are They So Popular?

Functional shots are concentrated, nutrient-dense drinks designed to support specific aspects of health. Unlike traditional juices or smoothies, these drinks come in small, single-serving bottles, making them an easy grab-and-go option. They often contain powerful natural ingredients such as:

• Turmeric and ginger for anti-inflammatory benefits
• Elderberry, echinacea, and vitamin C to boost immunity
• Probiotics and apple cider vinegar for gut health
• Ginseng, matcha, and green coffee extract for energy and mental focus
• Adaptogens like ashwagandha and rhodiola to help with stress and relaxation

The growing interest in preventative health and natural wellness solutions has fueled demand for functional shots. More people want quick, effective, and natural ways to improve their well-being without artificial additives or synthetic supplements. Their small size, big impact, and natural appeal make them a perfect fit for modern consumers.

Key Trends Shaping the Functional Shot Market

1. Immunity-Boosting Shots Are in High Demand

With a stronger focus on immune health, especially post-pandemic, shots featuring vitamin C, zinc, elderberry, and echinacea are booming. Many consumers now see these as an essential part of their daily routine, much like taking a vitamin supplement.

2. Gut Health and Digestion Shots Are on the Rise

More people are paying attention to their digestive health, leading to increased interest in probiotic-rich functional shots. Kombucha shots, apple cider vinegar blends, and fermented ginger drinks are particularly popular for supporting gut microbiome balance.

3. Energy and Focus Shots Are Replacing Sugary Energy Drinks

Rather than reaching for high-caffeine, sugar-filled energy drinks, consumers are opting for natural energy shots made with matcha, green coffee extract, and adaptogenic herbs. These provide sustained energy without the crash—perfect for professionals, students, and athletes.

4. Sleep and Stress-Relief Shots Are Gaining Popularity

With stress levels on the rise, more brands are introducing calming shots designed to promote relaxation. Ingredients like magnesium, valerian root, and chamomile are being used to help improve sleep and reduce anxiety naturally.

5. Clean Labels and Sustainability Matter More Than Ever

Consumers are looking for organic, non-GMO, and preservative-free functional shots, aligning with the clean-label movement. Brands are also shifting to eco-friendly packaging, using glass bottles or biodegradable materials instead of plastic.

How Functional Shots Are Changing the Beverage Industry

Functional shots are no longer a niche product—they’re reshaping the way people think about beverages. Here’s how:

• More Brands Are Entering the Market
  Major beverage companies, start-ups, and even traditional juice brands are launching their own lines of functional shots, recognising the growing demand.
• Cold-Pressed and Organic Shots Are Becoming Mainstream
  Many consumers prefer raw, cold-pressed juices over heat-processed drinks, leading to a rise in premium organic shots with minimal processing.
• Retailers and Cafés Are Adding Functional Shots to Their Menus
  Functional shots are now available in supermarkets, gyms, health food stores, and coffee shops, often placed near checkout areas for impulse purchases.
• Customization and Personalisation Are on the Rise
  Some brands are offering custom functional shot blends, allowing customers to choose ingredients based on their health needs—whether it’s an extra boost of collagen, more electrolytes, or added adaptogens.

The Smart Way to Source Functional Shots: Torg’s Supplier Network

With the growing demand for functional shots, businesses need reliable suppliers that offer high-quality, innovative formulations. That’s where Torg comes in.

Torg is a B2B marketplace connecting beverage brands, distributors, and retailers with top-tier suppliers of functional shots. Whether you’re looking for immunity-boosting blends, energy-enhancing formulas, or gut-health-focused drinks, Torg helps streamline sourcing and ensures access to competitive pricing and trusted partners.

As the functional shot industry continues to grow, Torg makes it easier than ever for businesses to stay ahead, offering a seamless way to source premium products tailored to evolving consumer preferences.

Chias Brothers

Company Name – Chias Brothers Europe
Headquarters – Poznań, Poland
Core Products – Functional shots

Chias Brothers Europe is an innovative beverage company specializing in high-quality functional shots and functional drinks tailored to diverse lifestyle needs. The company operates under two in-house brands: Welsom & Funady, and also offers comprehensive private label and white label services, acting as a reliable shot copacker and private label manufacturer for export clients worldwide.

The product portfolio includes both classic solutions such as Ginger Shot, Turmeric Shot, and Immunity Shot, as well as a complete Energy Range—including Energy Vitamin C Shot, Power Shot, and Focus Shot—along with advanced, unique formulas like:

• Anti-hangover solutions: Drink #Before Party Shot and Drink #After Party Shot,
• Beauty Range: Collagen 3,000 mg, Collagen 10,000 mg, and Skin Glow Shot,
• Minerals Shot,
• Gamer Booster Shot.

Each product is based on a custom-developed formula and designed to support key wellness areas such as energy, immunity, skin health, digestion, and recovery.

What sets Chias Brothers Europe apart:

• Strong focus on innovation and continuous product development,
• Full customization options, including bottle and cap colors, display boxes, and label formats (paper, foil, or sleeve),
• Use of premium-quality ingredients, including organic options,
• Nearly a decade of B2B experience in the functional beverage industry.

With a presence in over 15 countries, including the United Kingdom, the Netherlands, Germany, and Denmark, and a strong track record in the functional shots category, Chias Brothers Europe has become a trusted partner for companies looking to launch or expand their functional beverage offering.

Offered Services:

• Production – Cost-efficient all-in shot copacking service: filling, labeling, and packaging,
• Raw materials sourcing,
• New product development.

Unrooted

Company Name – Unrooted Drinks
Headquarters – England, United Kingdom
Core Products – Functional shots powered by baobab

Unrooted Drinks is on a mission to bring the power of Africa’s legendary superfruit, baobab, to the world. Their range of functional shots harnesses the gut-boosting, immune-supporting benefits of baobab while promoting sustainability and community support.

Born from founder Nathan’s love for the baobab tree, Unrooted sources its fruit from the wild, never farmed, ensuring natural organic quality. Studies on Tanzania’s Hadza tribe highlight baobab’s incredible impact on gut health, inspiring Unrooted to craft potent, nutritious drinks for modern lifestyles.

Each bottle contributes to baobab conservation and supports local communities, making Unrooted a brand that’s good for people and the planet. If you're looking for a functional shot with real impact, Unrooted delivers.