The Private Label Tea Industry: Growth, Trends, and Key Suppliers on Torg

Market Growth and Trends

The global tea market was valued at approximately USD 75.93 billion in 2023 and is projected to expand at a CAGR of 6.6% from 2024 to 2030, with total revenue expected to reach nearly USD 118.77 billion by the end of the forecast period. On the back of these projections, the private label tea sector has also experienced a steady rise, driven by increased consumer demand for premium and sustainable products. 
Some of the key trends influencing the industry include:

1. Growth in Organic and Sustainable Tea

Consumers are increasingly opting for organic and sustainably sourced tea and this segment is projected to reach USD 2.4 billion by 2031. Many private label brands are responding by partnering with tea producers who adhere to strict sustainability standards, including fair trade certification and regenerative agriculture practices.

2. Functional and Wellness Teas

Herbal infusions and functional blends, such as detox teas, adaptogenic teas, and immunity-boosting teas, are gaining traction. These blends appeal to health-conscious consumers looking for natural remedies and wellness-boosting beverages.

3. Premiumization of Private Label

Private label teas are no longer seen as budget alternatives but rather as premium options that rival established brands. High-end retailers are introducing sophisticated packaging, single-origin teas, and limited-edition blends to differentiate their offerings.

4. Sustainable Packaging

Eco-friendly packaging, such as biodegradable tea bags and plastic-free tins, is becoming a key factor in consumer purchasing decisions. Brands that emphasize sustainability in both sourcing and packaging are gaining a competitive edge.

Production and Sourcing Considerations

Private label tea production involves multiple stages, from sourcing raw materials to blending, packaging, and distribution. Sourcing professionals looking to partner with reliable suppliers should consider the following:

1. Raw Material Sourcing

High-quality tea sourcing is crucial to ensure flavor consistency and consumer satisfaction. Key tea-producing regions include China, India, Sri Lanka, Kenya, and Japan, each offering unique flavor profiles and tea varieties.

2. Custom Blending and Flavoring

Many private label tea suppliers offer customization options, allowing retailers to create unique blends. Ingredients such as herbs, spices, fruit extracts, and natural flavors enhance tea offerings and help brands differentiate themselves.

3. Certifications and Compliance

Organic, Fair Trade, and Rainforest Alliance certifications are becoming industry standards. Ensuring compliance with these certifications helps brands build consumer trust and meet regulatory requirements in key markets.

4. Packaging Options

Retailers have a variety of packaging choices, from pyramid sachets and biodegradable tea bags to loose-leaf tins. The right packaging can enhance shelf appeal and reinforce a brand’s identity.

Key Private Label Tea Suppliers on Torg

Torg, a leading European food and beverage sourcing platform, connects businesses with reliable private label tea suppliers. The private label tea industry presents a lucrative opportunity for retailers and buyers to offer premium, customized tea products at competitive prices. With rising demand for organic, functional, and sustainably sourced teas, private label suppliers continue to innovate and provide value-driven solutions.

For sourcing professionals, platforms like Torg simplify supplier discovery and partnership formation, ensuring access to high-quality tea producers worldwide. By selecting the right partners and staying ahead of market trends, businesses can successfully capitalize on the growing private label tea industry. Here are some of the top suppliers available on the platform:

Madn

Company Name – Madn
Headquarters – Brussels, Belgium
Core Products – Chai, Golden Milk, Ayurveda-inspired wellness teas

Madn brings generations of tradition into every cup, crafting authentic Indian chai and Golden Milk using time-honored family recipes. Each blend is hand-mixed in small batches, ensuring freshness, purity, and a deep connection to Indian heritage.

Focused on wellness, their functional teas are designed to support digestion, energy, and relaxation. Madn also embraces sustainability, offering organic ingredients and eco-conscious packaging. For businesses, they provide private label and OEM/ODM services, allowing buyers to create their own signature blends. Experience the warmth and tradition of Madn, one sip at a time.

Matese Officinale

Company Name: Matese Officinale
Headquarters: Italy
Core Products: 100% natural herbal teas and botanical products

Matese Officinale is a young and innovative company dedicated to crafting exceptional, all-natural teas and herbal products. With a focus on sustainability and high craftsmanship, they meticulously handle every phase of production—from cultivation to harvesting, selection, and transformation.

Their teas are crafted from the finest natural ingredients, carefully selected for quality and purity. Each step in the process reflects their commitment to offering products that are not only beneficial to health but also embody elegance and refinement.

Inspired by nature and guided by a passion for craftsmanship, Matese Officinale is pushing the boundaries of herbal products with a touch of madness that ensures every creation is unique. Their offerings stand out in the market for their authenticity and sustainability, making them a true gem in the world of natural teas.