The Meat & Poultry Industry Today: What’s Changing and Why It Matters
The meat and poultry industry isn’t what it used to be. People care more than ever about where their food comes from, how it’s made, and what impact it has on their health and the planet. In response, companies are stepping up by finding more sustainable ways to raise livestock, improving nutritional value, and focusing on ethical sourcing. Whether it’s switching to alternative feed, cutting down on waste, or offering cleaner, more natural products, the industry is evolving to meet the demands of today’s conscious consumers.
200+ buyers trust Torg for sourcing
Sustainability in Meat & Poultry: Challenges and Innovations
Producers are turning to alternative feeds like insect-based and algae-based proteins to move away from traditional grain-heavy diets, which helps reduce the environmental footprint of livestock farming. More farms are also embracing free-range and pasture-raised systems as transparency and higher animal welfare standards become top priorities for shoppers. At the same time, regenerative agriculture practices are gaining momentum, restoring soil health, boosting biodiversity, and capturing carbon, which could make meat production more sustainable in the long run.
Technology is also playing a big role. AI-driven monitoring and precision farming tools are helping farmers use resources more efficiently, reduce waste, and improve overall animal health. Meanwhile, major meat producers are making carbon-neutral commitments, tackling emissions through reforestation projects, sustainable supply chain management, and smarter waste reduction strategies.
The Role of Meat & Poultry in High-Protein Diets and Functional Foods
With high-protein diets on the rise, there’s a growing demand for leaner cuts like skinless poultry, grass-fed beef, and bison, which are seen as better-for-you options. At the same time, companies are stepping up their game by fortifying meat products with probiotics, omega-3s, and essential vitamins to appeal to health-conscious buyers looking for functional benefits.
Consumers are also paying more attention to labels. Clean-label and minimally processed meats are gaining popularity as people move away from artificial preservatives, antibiotics, and hormones. Grass-fed and organic meats are becoming mainstream, largely due to their perceived nutritional advantages, such as higher omega-3 content and fewer chemical residues. Even preservation methods are evolving, with natural fermentation and high-pressure processing replacing artificial additives to meet the demand for more natural meat products.
As the industry moves forward, the balance between sustainability, innovation, and consumer health is shaping the next generation of meat and poultry products. Brands that can adapt to these changes will have the edge in a market where informed and selective consumers are setting the pace.
Global Meat & Poultry Sourcing Made Simple with Torg
Finding the right meat and poultry supplier can be a challenge, especially when quality, pricing, and reliability are top priorities. That’s where Torg comes in.
Torg is a B2B marketplace that connects retailers, distributors, and food businesses with trusted meat and poultry suppliers worldwide. Whether you need bulk orders of grass-fed beef, organic poultry, or premium charcuterie, Torg helps streamline the sourcing process, ensuring competitive prices and reliable deliveries.
With a diverse network of high-quality suppliers, Torg makes it easier than ever to find the right meat and poultry products to meet your business needs.
Runder
Company Name – Runder
Headquarters – The Netherlands
Core Product – Biltong snack packs
Runder is a pioneering brand in the European e-commerce space, introducing authentic South African biltong to the market. Their high-quality, all-natural meat snacks are crafted to preserve the rich flavors and nutritional benefits inherent to traditional biltong. Utilizing premium local beef, Runder employs a meticulous process involving careful spice selection and slow marination, allowing the meat to absorb deep flavors before undergoing a cool-temperature drying process. This method ensures a unique flavor, soft texture, and retention of nutritional value.
Runder's biltong snack packs are available in various cuts and flavors to cater to diverse preferences. Their offerings include sliced biltong, chunks, whole pieces, and droëwors sticks, each providing a distinct taste experience. For those seeking variety, Runder offers snack pack bundles, such as the 5 x Snack Packs 40g, allowing customers to enjoy multiple flavors conveniently.
Committed to quality and authenticity, Runder ensures that their biltong is not only a tasty snack but also nutritionally superior to many other protein snacks available, owing to the bioavailability of its nutrients. Their dedication to preserving the traditional South African roots of biltong, combined with their focus on delivering a nutritious product, positions Runder as a standout choice for health-conscious consumers seeking convenient, protein-rich snacks.