The Bakery Industry: More Than Just Bread

What Is the Current Status of the Bakery Industry?

The bakery industry is thriving, with global demand for baked goods growing steadily. Consumer expectations have evolved beyond traditional bread and pastries, pushing producers to innovate. Health-conscious choices, sustainability, and convenience are among the biggest drivers of change in the market.

Some of the key trends defining the industry include:

• A rising demand for healthier options, including high-fibre, wholegrain, and gluten-free bakery products.
• The increasing popularity of wraps, tortillas, and flatbreads as versatile alternatives to traditional bread.
• A shift towards premium and artisanal bakery items, with a focus on natural ingredients and traditional baking methods.
• The growth of plant-based and allergen-friendly baked goods, catering to a wider audience.

Despite challenges such as fluctuating raw material costs and supply chain disruptions, bakeries continue to adapt by introducing new products and adopting modern production techniques.

Latest Developments in the Market

The bakery sector is experiencing rapid change, driven by innovation and shifting consumer habits. Some of the most notable developments include:

Technology-Driven Baking

Advancements in automation and AI are revolutionising bakery production. Smart ovens, digital tracking systems, and robotic dough handling are improving efficiency, reducing waste, and ensuring consistent product quality.

The Growth of Functional and Health-Oriented Bakery Products

Consumers are looking for more than just taste—they want added benefits. High-protein bread, keto-friendly wraps, and sourdough with gut-health benefits are becoming mainstream. Fortified baked goods with added fibre, vitamins, or probiotics are also on the rise.

Sustainability and Clean Label Trends

A growing number of bakery brands are focusing on natural ingredients, minimal additives, and eco-friendly packaging. Transparency in ingredient sourcing is becoming a key factor in purchasing decisions, with more consumers looking for organic and non-GMO bakery products.

The Expansion of E-Commerce and Direct-to-Consumer Sales

More bakeries are moving online, offering fresh-baked products via home delivery or subscription services. This shift is not just limited to small artisan bakeries—large industrial producers are also exploring new ways to reach customers directly.

The Difference Between a Bakery and a Pastry Shop

Although bakeries and pastry shops are often mentioned together, they serve distinct purposes.

A bakery primarily focuses on bread, wraps, tortillas, and other staple baked goods. These products are often designed for everyday consumption, from breakfast to sandwich-making. A pastry shop, on the other hand, specialises in indulgent treats like cakes, tarts, and delicate desserts. While some bakeries also produce pastries, their main emphasis remains on baked goods that form part of daily meals.

The modern market has blurred these lines, with many businesses offering a mix of both. However, the distinction remains important, especially for those sourcing specific products within the bakery sector.

Opportunities for Growth in the Bakery Industry

The bakery industry presents a wealth of opportunities for businesses willing to adapt to changing market demands. Some of the most promising areas include:

• Health and Wellness Products – As consumers become more health-conscious, there is strong demand for low-carb, high-protein, and gluten-free baked goods. Brands investing in functional ingredients, such as ancient grains and natural probiotics, are well-positioned for growth.
• Ethnic and Global Breads – The popularity of international bakery products is rising, with flatbreads, Middle Eastern pita, and Indian naan gaining traction in mainstream markets. Wraps and tortillas continue to see strong demand as global cuisine influences everyday eating habits.
• Private Label and Customisation – More retailers and foodservice providers are seeking customised bakery solutions, from branded burger buns to bespoke sourdough formulations. Private-label production offers new revenue opportunities for bakeries with flexible production capabilities.
• Frozen and Long-Shelf-Life Products – The convenience factor remains key, driving demand for frozen baked goods and shelf-stable options. These products are becoming increasingly popular in supermarkets, foodservice, and retail chains.
• E-Commerce and Direct Sales – The ability to sell directly to consumers through online platforms is opening up new possibilities for bakeries of all sizes. Subscription models for fresh-baked bread and nationwide delivery services are gaining momentum.

With these emerging opportunities, businesses that innovate and embrace market shifts will remain competitive in the evolving bakery landscape.

Sourcing the Right Bakeries and Bread Suppliers with Torg

Sourcing high-quality bakery products, whether for retail, foodservice, or manufacturing, can be a challenge. That’s where Torg comes in.

Torg is an online B2B marketplace that connects buyers with leading bakery suppliers across Europe and beyond. Whether you need fresh bread, speciality wraps, gluten-free products, or private-label options, Torg helps streamline the sourcing process.

Why Use Torg for Bakery Sourcing?

• Wide Supplier Network – Access a diverse range of bakery producers, from large-scale manufacturers to niche artisanal bakeries.
• Competitive Pricing – Compare multiple offers in one place to secure the best deal for your business.
• Flexible Order Options – Whether you need bulk purchases, small-batch orders, or customised products, Torg connects you with the right suppliers.
• Time-Saving Solution – Find the best partners efficiently without the hassle of traditional sourcing methods.

For retailers, wholesalers, and distributors looking to expand their bakery product offerings, Torg provides a fast and efficient way to connect with reliable suppliers.

Final Thoughts: The Future of the Bakery Industry

The bakery industry is evolving, with shifting consumer demands shaping the future of bread, wraps, and beyond. From health-conscious innovations to the expansion of online sales, the sector continues to offer exciting opportunities. Businesses that stay ahead of trends, embrace technology, and focus on quality sourcing will be best positioned for long-term success.

As the demand for better, fresher, and more diverse bakery products grows, the industry is set to thrive. For those looking to tap into this dynamic market, having the right suppliers and partners will make all the difference.

Leighton Foods

Company – Leighton Foods
Headquarters – Tilst, Denmark
Core Products – Mexican food products (tortilla chips, dips, wraps, taco shells, seasonings, and beverages)

Leighton Foods is all about bringing the vibrant flavors of Mexican cuisine to tables across Europe. From crispy tortilla chips and flavorful dips to soft wraps and zesty seasonings, their products make it easy to enjoy authentic Mexican food at home. Their brands Antica Cantina, Street Kitchen Tacos, and Chica Beer offer something for every taste, whether you're craving a quick taco night or a full-on fiesta.

Beyond great taste, Leighton Foods is committed to doing things the right way. They run their production using 100% wind energy and offer organic-certified options through Antica Cantina Bio, proving that delicious food and sustainability can go hand in hand. With a passion for quality and responsible sourcing, Leighton Foods continues to be a go-to brand for anyone who loves bold flavors and good food made with care.

Mexican GoodFood

Company Name – Mexican GoodFood
Headquarters – Karlsruhe, Germany
Core Products – Traditional tortillas, Mexican food products

Authenticity is at the heart of Mexican Good Food, and their tortillas are a perfect example. Made using the traditional Nixtamalización process, these tortillas retain the nutrients and rich flavor of whole corn kernels—unlike mass-produced cornmeal versions. The result? Soft, flavorful tortillas that stay true to their Mexican roots.

Their story traces back to 1960 when their abuelo Albert first fell in love with Mexican cuisine. He brought authentic recipes to Germany, later opening El Taquito, the country’s oldest Mexican restaurant. Today, the tradition continues with Mexican GoodFood, ensuring every tortilla is crafted "con mucho amor."

Perfect for tacos, quesadillas, or simply enjoying on their own, these tortillas bring a real taste of Mexico to every meal.

Dina Foods

Company Name – Dina Foods
Headquarters – London, United Kingdom
Core Products – Mediterranean flatbreads, pitta breads, and wraps

Since 1992, Dina Foods has been crafting authentic Mediterranean flatbreads, combining family recipes with top-quality ingredients. Their wraps, including the signature Paninette® range, stand out for their soft texture, versatility, and stone-baked authenticity. Whether for traditional Mediterranean dishes or modern fusion cuisine, these wraps offer a wholesome base with no additives or artificial coloring.

With state-of-the-art production in London and top food safety accreditations (BRC, IFS), Dina Foods delivers both quality and consistency. Their bespoke production lines allow for tailored solutions, making them a trusted partner for retailers and foodservice providers. Their commitment to excellence was recognized when they won Food and Drink Business of the Year at the West London Business Awards in 2021.

From fluffy pittas to traditional khobez, Dina Foods’ wraps bring a taste of the Mediterranean to every bite—perfect for creating everything from classic wraps to innovative handheld meals.

A MATTRA SRL UNIPERSONALE

Company Name – A MATTRA SRL UNIPERSONALE
Headquarters – Santa Domenica Talao, Italy
Core Products – Traditional Italian breads, including Pane Mattrasau

Pane Mattrasau is a true artisanal delight, crafted with ancient Mediterranean grains and a slow, natural leavening process. Inspired by Arab and Sardinian bread-making traditions, this crispy, fragrant flatbread is a staple of Calabria. Made without oils or fats, it’s light, highly digestible, and packed with authentic flavors.

Perfect as a bread substitute, cracker, or base for toppings, Pane Mattrasau is incredibly versatile. Whether paired with salads, soups, cheeses, or simply enjoyed on its own, it brings a taste of tradition to every meal.

Baked in the heart of Pollino and the Riviera dei Cedri, each piece is handcrafted with passion, following a meticulous 12-step process. The result? A crisp, flavorful bread that stands out for its authenticity and quality.