The Ultimate Guide to Snack Bars: Trends, Types, and Top Manufacturers

Key Takeaways
Snack bars are among the fastest-growing segments in the food industry, with global revenue projected to reach $22.4 billion by 2026. This growth is fueled by increasing consumer preference for healthy snacks that meet dietary needs like high-protein, low-sugar, and gluten-free options.

Both emerging Direct-to-Consumer (DTC) brands and large-scale retailers are prioritizing vegan snacks and low-calorie bars in their portfolios to meet this demand. However, a clear market strategy—whether it’s focusing on affordability, flavor innovation, or nutritional benefits—is essential for success.

Types of Snack Bars
Snack bars cater to diverse tastes and needs. Let’s delve into the most popular categories:

Protein Bars
Protein bars are a favorite among fitness enthusiasts and health-conscious consumers. Packed with 15–25 grams of protein per serving, they serve as excellent post-workout snacks or meal replacements. Popular trends include plant-based proteins and low-sugar options.

Nut Bars
Nut bars offer a natural energy boost with a rich dose of healthy fats, fiber, and protein. Often sweetened with honey or natural syrups, they align with the trend of minimally processed, wholesome snacks. Gluten-free and keto-friendly options are gaining traction in this category.


Cereal Bars
Perfect for breakfast on the go, cereal bars combine grains like oats, granola, and rice with flavors ranging from chocolate to berries. With a demand for sustainable snacks, brands are incorporating organic and whole-grain options into their offerings.


Fruit Bars
Fruit bars are popular among children and adults alike, offering a sweet yet natural treat. Made from dried or fresh fruits, they often feature no added sugars, making them ideal for health-conscious consumers. Exotic flavors like dragon fruit or acai are trending.

The high demand for healthy snacks offers immense opportunities for buyers, but challenges also exist. With countless manufacturers to choose from, businesses must focus on developing a strong product concept. Success lies in finding manufacturers that align with specific requirements, whether that’s a focus on low-sugar, gluten-free, high protein, or vegan.

With Torg, buyers can filter through thousands of manufacturers to find the perfect match based on their unique needs. Our database is tailored to simplify the sourcing journey, ensuring high-quality partnerships.

Launching a private label for snack bars can be a lucrative venture for brands looking to tap into the growing snack bar industry. The process is straightforward, but understanding Minimum Order Quantities (MOQs) and customization options is crucial.


Key Insights

1. MOQ Basics:
2. For most snack bars, MOQs are fairly consistent across categories.
3. White Label Solutions: Some suppliers offer plug-and-play options with initial orders as low as 10,000 units, making it ideal for new brands.
4. Standard MOQs: Many suppliers require 30,000–50,000 units per order or 100,000 units annually for standard recipes.

Customization and Innovation:

For unique recipes or specialized ingredients, MOQs can range between 500,000–1,000,000 units due to the complexity of sourcing and production.

Customizing flavors and incorporating innovative ingredients require greater investments but yield differentiated products.

Supplier Selection:

Torg's platform allows buyers to filter suppliers by MOQ, product type, and customization flexibility, ensuring a match with their business goals.

By partnering with the right supplier and starting with a clear niche, launching a private label snack bar becomes a scalable and rewarding opportunity.

Here are some of the standout manufacturers on the Torg platform:

Bars Production SE
Bars Production SE specializes in custom healthy snacks for private labels. They excel in creating unique recipes that cater to trends like high-protein, low-sugar, and vegan snacks. Their innovative approach and flexible production capacities make them a go-to choice for new and established brands.

FitsPo Nutrition
FitsPo Nutrition leads in protein bars tailored for the fitness market. With a reputation for high-quality, scientifically backed products, they offer a range of protein-rich, low-carb bars. FitsPo is perfect for brands targeting active lifestyles.

Anthema
Anthema produces artisanal snack bars with a Mediterranean touch. Known for their use of premium ingredients like nuts, honey, and olive oil, they are a great fit for brands seeking natural and authentic snacks.


Sdoukos
Sdoukos combines tradition with modern techniques to create exceptional cereal bars and granola bars. Their commitment to sustainability and organic certifications makes them an excellent choice for eco-conscious brands.


Happy Life
Happy Life focuses on fruit bars made from 100% natural ingredients. Their innovative flavors and emphasis on no added sugars appeal to health-conscious consumers and parents alike.

The snack bar industry is brimming with potential, but success requires aligning with the right trends and finding reliable manufacturing partners. Whether you’re a D2C startup or a major retailer, Torg simplifies sourcing by connecting you with top-tier suppliers like Bars Production SE, FitsPo Nutrition, and more.

Ready to elevate your healthy snack offerings? Explore Torg’s extensive database today and start sourcing smarter.