Is the Health Trend Dying or Thriving? Exploring the Growth of Dietary Supplements
The global health trend has spurred unprecedented growth in the dietary supplements market, transforming it into one of the fastest-growing segments in the wellness industry. From gummies for children to effervescent tablets for hydration and energy, supplements are no longer one-size-fits-all. Instead, they cater to diverse age groups and health needs, offering something for everyone. In this article, we’ll explore the drivers behind this growth, emerging trends, and insights on how to launch a successful supplement brand. We’ll also highlight Torg’s top pick suppliers, who specialize in various types of supplements and formulations, ensuring the highest quality for your private label products.
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Why Are Supplements Growing So Quickly?
The global supplement industry has seen exponential growth in recent years, driven by increased health awareness among consumers. According to a report by the European Commission, Europe’s dietary supplements market is projected to grow at a CAGR of 6.2% from 2023 to 2030, fueled by demand for targeted health solutions.
This growth is spurred by:
This growth is spurred by:
- Diverse Target Groups: Supplements now cater to everyone, from children to pregnant women, athletes, and the elderly.
- Customizable Formats: Different supplement types, like tablets, capsules, gummies, effervescents, and powders, meet unique consumer needs and preferences.
- Preventative Healthcare: Consumers are investing in vitamins and minerals to boost immunity and overall well-being.
Popular Forms of Supplements
The supplement market’s success lies in its adaptability. Here’s a breakdown of the most popular formats:
Capsules and Tablets
Capsules and tablets remain the most traditional forms of supplements. They’re widely used for standard ingredients like Vitamin A, Vitamin C, Omega-3, and Magnesium. Known for their convenience and shelf stability, these products are staples for both mass-market and private label brands.
Gummies
Gummies have gained popularity, especially among children and adults who find swallowing pills difficult.
Effervescents
Effervescent tablets have evolved beyond simple alphabetic vitamins. Today, they include products for hydration, energy, and even mood enhancement. They dissolve quickly in water, making them a refreshing and convenient option for consumers on the go.
Powders
Powdered supplements are ideal for fitness enthusiasts and those seeking higher doses of active ingredients like protein, collagen, or superfood blends. These are often sold in bulk jars or single-serving sachets.
Capsules and Tablets
Capsules and tablets remain the most traditional forms of supplements. They’re widely used for standard ingredients like Vitamin A, Vitamin C, Omega-3, and Magnesium. Known for their convenience and shelf stability, these products are staples for both mass-market and private label brands.
Gummies
Gummies have gained popularity, especially among children and adults who find swallowing pills difficult.
- Children: Gummies offer a candy-like format with essential vitamins like Vitamin D or Omega-3. However, the inclusion of sugar remains a challenge. Many manufacturers now use sugar alternatives to create tooth-friendly gummies.
- Adults: The gummy trend has extended to adults, with options ranging from collagen to multivitamins, aimed for consumers who find it difficult swallowing big tablets and capsules.
Effervescents
Effervescent tablets have evolved beyond simple alphabetic vitamins. Today, they include products for hydration, energy, and even mood enhancement. They dissolve quickly in water, making them a refreshing and convenient option for consumers on the go.
Powders
Powdered supplements are ideal for fitness enthusiasts and those seeking higher doses of active ingredients like protein, collagen, or superfood blends. These are often sold in bulk jars or single-serving sachets.
How to Launch a Supplement Brand
Launching a private label supplement brand is a lucrative opportunity, but it requires strategic planning. Here are the key steps:
Minimum Order Quantities (MOQs)
MOQs vary based on the supplement type:
Regulations and Marketing
In the EU, strict regulations govern supplement claims, making it crucial to use only proven ingredients and avoid misleading marketing. Building trust and credibility is essential for success.
Differentiation
With thousands of supplement brands on the market, standing out requires a unique proposition. Whether it’s sugar-free gummies or protein powders with added probiotics, innovation is key.
Minimum Order Quantities (MOQs)
MOQs vary based on the supplement type:
- Capsules/Tablets: MOQs can be as low as 1,000 jars per SKU for standard products and 5,000–10,000 jars for customized formulations and ingredients.
- Gummies: MOQ starts at 5,000–10,000 units, depending on customization and mold requirements.
- Powders: Typically measured in kilograms, with 1 ton per SKU being standard.
Regulations and Marketing
In the EU, strict regulations govern supplement claims, making it crucial to use only proven ingredients and avoid misleading marketing. Building trust and credibility is essential for success.
Differentiation
With thousands of supplement brands on the market, standing out requires a unique proposition. Whether it’s sugar-free gummies or protein powders with added probiotics, innovation is key.
Torg’s Top Pick Suppliers
Here are some of Torg’s top suppliers for supplements, each offering unique expertise and high-quality production:
PharmaTech White Label
PharmaTech White Label specializes in high-quality private label manufacturing for supplements in various formats, including capsules, powders, and gummies. With a strong focus on R&D and flexibility in MOQ, they provide tailored solutions for startups and established brands. Their expertise in regulatory compliance ensures products meet EU and global standards, offering a seamless path to market.
Belidor
Belidor is a leader in custom supplement formulations, known for their sustainable production practices. They excel in producing high-quality ingredients for supplements with many different applications, tailored to specific health needs.
Intenson Europe
Intenson Europe specializes in organic and vegan superfood supplements, offering powders, capsules, and functional blends. With a strong focus on clean-label ingredients and sustainability, they cater to the growing demand for plant-based nutrition. Intenson’s expertise in superfoods makes them a top choice for brands targeting health-conscious consumers.
Creative Concept
Creative Concept is a leader in the full-service development of innovative supplement formats, including effervescent tablets, gummies, and capsules. With a focus on hydration, energy, and wellness solutions, they combine cutting-edge technology with personalized formulations. Their flexible approach and commitment to quality make them a trusted partner for both niche and large-scale brands.
SanaPlus
SanaPlus specializes in effervescent tablets, broadly and tailored for specific target groups, such as pregnant women, seniors, and children. They have a diverse portfolio that also includes capsules, powders, and gummies. With a strong emphasis on safety and efficacy, SanaPlus ensures their products meet the unique needs of different demographics, making them a versatile choice for private label brands.
FoodWell
FoodWell is a trusted manufacturer of high-quality gummies, powders, and capsules. They offer custom molds and sugar-free options, catering to health-conscious consumers. FoodWell’s ability to combine innovative formulations with visually appealing designs ensures products that stand out in the competitive supplements market.
BioTechUSA
BioTechUSA is a well-known brand and private label manufacturer in sports nutrition, offering an extensive range of protein powders, amino acids, and performance-enhancing supplements. Their focus on scientifically backed formulations and high-quality ingredients makes them a go-to supplier for fitness-focused brands looking to differentiate themselves in the market.
13e Proteinimport
13e Proteinimport is a leading supplement manufacturer in Sweden, known for their high-quality ingredients and flexible private label options. They are a great partner for fitness and wellness brands, both for start-ups and large corporates.
PharmaTech White Label
PharmaTech White Label specializes in high-quality private label manufacturing for supplements in various formats, including capsules, powders, and gummies. With a strong focus on R&D and flexibility in MOQ, they provide tailored solutions for startups and established brands. Their expertise in regulatory compliance ensures products meet EU and global standards, offering a seamless path to market.
Belidor
Belidor is a leader in custom supplement formulations, known for their sustainable production practices. They excel in producing high-quality ingredients for supplements with many different applications, tailored to specific health needs.
Intenson Europe
Intenson Europe specializes in organic and vegan superfood supplements, offering powders, capsules, and functional blends. With a strong focus on clean-label ingredients and sustainability, they cater to the growing demand for plant-based nutrition. Intenson’s expertise in superfoods makes them a top choice for brands targeting health-conscious consumers.
Creative Concept
Creative Concept is a leader in the full-service development of innovative supplement formats, including effervescent tablets, gummies, and capsules. With a focus on hydration, energy, and wellness solutions, they combine cutting-edge technology with personalized formulations. Their flexible approach and commitment to quality make them a trusted partner for both niche and large-scale brands.
SanaPlus
SanaPlus specializes in effervescent tablets, broadly and tailored for specific target groups, such as pregnant women, seniors, and children. They have a diverse portfolio that also includes capsules, powders, and gummies. With a strong emphasis on safety and efficacy, SanaPlus ensures their products meet the unique needs of different demographics, making them a versatile choice for private label brands.
FoodWell
FoodWell is a trusted manufacturer of high-quality gummies, powders, and capsules. They offer custom molds and sugar-free options, catering to health-conscious consumers. FoodWell’s ability to combine innovative formulations with visually appealing designs ensures products that stand out in the competitive supplements market.
BioTechUSA
BioTechUSA is a well-known brand and private label manufacturer in sports nutrition, offering an extensive range of protein powders, amino acids, and performance-enhancing supplements. Their focus on scientifically backed formulations and high-quality ingredients makes them a go-to supplier for fitness-focused brands looking to differentiate themselves in the market.
13e Proteinimport
13e Proteinimport is a leading supplement manufacturer in Sweden, known for their high-quality ingredients and flexible private label options. They are a great partner for fitness and wellness brands, both for start-ups and large corporates.
Conclusion
The health and dietary supplements market is thriving, driven by diverse consumer needs and innovative formats. From sugar-free gummies to effervescent hydration tablets, there’s no shortage of opportunities for brands to differentiate themselves.
With trusted suppliers like PharmaTech, Belidor, and Intenson, Torg makes it easy to launch a private label supplement line that stands out. Explore Torg’s extensive database of manufacturers today and take the first step toward building your brand.
With trusted suppliers like PharmaTech, Belidor, and Intenson, Torg makes it easy to launch a private label supplement line that stands out. Explore Torg’s extensive database of manufacturers today and take the first step toward building your brand.